Nike Waffle Trainer 1977 "MADE FAMOUS BY WORD OF FOOT ADVERTISING." Vintage Sneaker Ad

Here’s a vintage 1970s vintage Nike Waffle Trainer print ad. This ad’s photography seems to have served as inspo and was riffed on later in 1979 by the Jaclar Ms. Miler runners here. The original vintage Nike ad is posted over at our Rewind Running web shop here.

Ad info is below:

MADE FAMOUS BY WORD OF FOOT ADVERTISING.

We don't have to tell you about the reputation of Nike running shoes. You already know. Because you're a serious runner. You've seen them on training tracks and fields all over the country.

You know them for their quality. Their lightweight, and long life. Mostly, you know them for the innovative design that always seems to show up first on Nike. We believed if we could build a shoe that was good enough to meet the demands of serious runners like you, the word would spread fast.

And it has. Today, our shoes do most of our advertising for us. And the name Nike is famous. We'd like to thank you for all the ads you've been running for us. On your feet.

NIKE

8285 SW Nimbus Ave. Suite 115

Beaverton, Oregon 97005

Big 5 Sporting Goods Store 'Fives' 1983 Vintage Sneaker Ad

Here’s a 1980s vintage sneaker ad by Big 5 Sporting Goods for their in house ‘Fives’ sneaker brand. The sneakers featured in this ad are the ‘New Frontier,’ ‘Sundancer’ and ‘Cadet.’ This original vintage ad is for sale over at our vintage RewindRunning.com shop.

Ad info is below:

FIVES ...THE NAME OF THE GAME!

SHOES FOR RUNNING AND FITNESS…

Top quality shoes loaded with outstanding innovative features and unique high technology design!

men's 'NEW FRONTIER', ladies' 'SUNDANCER' (not shown) feature nylon mesh & suede leather uppers. Ultra-light-weight, long-wearing J-3 air blown wave pattern outsole - perfect for road or cross-country surfaces. Cushion 'Litelon' midsole & wedge for exceptional shock absorbency. Removable cushion bio-flex insole, double-stitched double reinforced heel counter provides optimal stability and minimizes excessive pronation. Leather saddle for greater stability and sway bar open toe construction for comfort and long wear. 19.99

youth's 'CADET', a full-featured performance running shoe or all-around knock-around shoe features two adjustable velcro fasteners, nylon taffeta and suede leather uppers, sturdy heel counter and tough long -wearing outersole. 15.99

AVAILABLE AT ALL

BIG 5 SPORTING GOODS

STORES THROUGHOUT CALIFORNIA

Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

New Balance W320 Vintage women's running shoes ad from 1978

This one is for the ladies. Today we’ve got an old school New Balance W320 vintage women's running shoes ad from 1978. This original vintage sneaker ad is available over at our RewindRunning.com web store.

Ad info is below:

new width sizing for women

the W320

Yes, New Balance's top-rate road trainer, the 320, now comes in a special model for women runners. Called the W320, it's designed on a woman's athletic combination last with a heel two sizes narrower for a snugger fit throughout the heel and Achilles tendon area. Otherwise, it's the same great trainer - with full width sizing (women's 4AA-10D, soft one-piece upper, unique arch-support saddle, and durable protective sole/wedge/midsole combination. In Royal Blue and White with distinctive Red logo. New Balance's W320 - the first running shoe truly fit for women.

NB

New balance

38 Everett Street

Boston, Massachusetts 01234

Distributed in Canada by Sport Dinaco Inc. of Laval, Quebec.

Brooks Vantage, Lady Vantage, Vantage Supreme and Vantage Supreme 1978 vintage sneaker ad

Today we’ve go an old school ad for Brooks running shoes featuring their Vantage, Lady Vantage, Vantage Supreme and Vantage Supreme model runners from 1978. This original vintage print advertisement is available over at our Rewind Running web store.

Ad info is below:

designed for dedicated runners ...

Vantage, the training flat Runner's World rated #1 **and Lady Vantage, are designed with improved breathable nylon mesh uppers, lacing loops, Varus Wedge,* Soft Support System with Heel Cup, reinforced racing stud sole* and the innovative perforated mid-sole.*

Vantage Supreme and Lady Vantage Supreme

have a stitch less all leather vamp and durable woven nylon uppers plus the Varus Wedge*, Soft Support System with Heel Cup, reinforced racing stud sole* and innovative perforated mid-soles.*

All Brooks VANTAGE models feature:

Reinforced Racing Stud Sole*. The outside heel strike area of the sole has been built-up to increase wearability and special racing studs afford increased traction.

Perforated Mid-Sole with scientifically aligned perforations that greatly increase both the shock absorption and flexibility characteristics while decreasing weight.

Soft Support System with Heel Cup is designed to seat the heel in the shoe for increased comfort and better control while also cushioning the metatarsal heads at toe off. Compression forms the Soft Support System materials to provide continued positive f it.

Varus Wedge*, a mid-sole wedge which is approximately 3 to 4 degrees thicker at the inner portion of the heel to equalize the force of heel contact or foot strike. This permits even distribution of impact shock while lessening abnormal pronation of the foot.

At Brooks it's how you rate our shoes that counts!

BROOKS Shoe Mfg. Co. Inc Hanover, Pa. 17331

adidas Starting Line Sports vintage sneaker ad from 1978

Here’s an old school Starting Line Sports vintage sneaker ad from 1978 for the adidas Runner, Lady Runner, Arrow, TRX and TRX Competition vintage model sneakers. This original vintage ad is for sale over at our Rewind Running web store.

Ad info is below:

adidas Lady Runner - A

New! One of our best selling women's shoes. All new ripple sole for long wear with good traction and flexibil ity. Improved midsole cushioning. Powder blue nylon with white trim. Sizes: Women's 4-10. $40.95

adidas Runner - B

Made particularly to support the heavier runner with thick, long wearing outer sole, improved sole flex, and wide flared heel. Yellow nylon mesh with blue trim. Sizes: Men's 6-13. $37.95

adidas Arrow - C

Popular cross-country racing flat. Lightweight nylon upper has seamless toe for blister free running. Durable sole studded for maximum traction and cushioning. Royal blue with red trim. Sizes: Men's 7-12. $21.95

adidas TRX - D

New improved cushioned midsole. Waffled sole is flexible yet long wearing. Royal blue nylon with yel low trim. Sizes: Men's 7-12, Women's 4-10. $30.95

adidas TRX Competition - E

New! Excellent for both road racing and cross-country. Waffle-type sole gives good traction on grass or dirt. Extremely lightweight. White nylon with blue trim. Sizes: Men's 6-12, Women's 4- 11. $30.95

adidas

STARTING LINE SPORT'S

BOX 8, MOUNTAIN VIEW, CA 94042

Saucony Jazz vintage sneaker ad from 1983

Here’s another cool 1980s print ad for the Saucony Jazz vintage running shoes. These vintage runners featured a Deceleration Plug and "Indy 500" rubber. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

ENCORE PERFORMANCE: JAZZ PLUS.

Saucony continues the quality, craftsmanship and innovation of the Jazz with the Jazz Plus.

Another Saucony first: the biomechanically designed Deceleration Plug. An asymetrical wedge that works during the deceleration phase of a step; enhancing natural pronation and stabilizing rear and mid-foot stride.

Jazz Plus upper utilizes 400 denier nylon mesh for evaporation and new split tip pattern for flexibility. Jazz Plus also features the revolu-tionary Magic outersole of "Indy 500" rubber and diamond shaped stud design. The diamond pattern provides cushioning and shock absorption; center plug in each diamond stabilizes impact.

Jazz Plus from Saucony . . . and Lady Jazz Plus. Listen to your feet. Try on a pair. At better running shops and sporting goods dealers everywhere.

Saucony

The Mark of Innovation.

Div. of Hyde Athletic Industries, Inc., 432 Columbia Street, Cambridge, MA 02141

Autry Jetstreamers 1981 vintage sneaker ad

Here's a 1981 Autry Jetstreamers vintage sneaker ad featuring the Concorde, Cloud Nine, Mach III and New Jet model running shoes. 👟🔥 Autry shoes began as Autry Rubber Company in Dallas, Texas then later became Autry Industries. This original vintage Autry print ad is available over at our Rewind Running web store.

​

Ad info is below:

The “Jetstreamers.”

Four remarkable running shoes that swept the RW 5-Star Ratings!

All four Autry "Jetstreamers" are 5-Star Rated by Runner's World. With new features like Natural Flex* for superior flexibility. Plus extra long wearing soles and superb impact pro- tection. Incredibly lightweight, too! With the same lean, aerodynamic styl- ing you've come to expect from Autry. Take off with one of our new RW 5-Star "Jetstreamers." Feel how smooth a flight can be.

All Autry's have it.

Look for the marks of the three distinctive chevrons and "Circle A." Discover why everybody's running Autry.

*pat. pend.

"Jetstreamers" clockwise from left: "Con- corde" men's trainer; "Cloud Nine" women's trainer; "New Jet" men's trainer; "Mach III" men's trainer (women's and children's "Mach III" styles available).

RW5-STAR

★★★★★

Runner's World Magazine

AUTRY

THE ACTION PEOPLE

Autry Industries, Inc.,

P.O. Box 59149, Dallas, Texas 75229 214/241-7793

Pro-Specs Cross Country Joggers 1978 vintage sneaker ad featuring David McGillivray

Today we’ve got a 1978 vintage Pro-Specs Cross Country Joggers vintage sneaker ad featuring runner David McGillivray who ran across the U.S. to benefit the Jimmy Fund and Dana-Farber Cancer Institute.. These old school runners have a strong resemblance to the Nike Waffle trainer. This original vintage print ad is available over at our Rewind Running web shop.

Ad info is below:

David McGillivray is running across America with courage, confidence and Pro-Specs Joggers.

If you'd like to be in David McGillivray's shoes, you should be in ours.

A lot of runners would love to share the challenge of running across America. But for now David McGillivray is living the ultimate runner's fantasy alone. And when he strode off on his forty mile a day, three thousand mile odyssey, he strode out in Pro-Specs. Your journeys won't be as long but your choice of footwear can be every bit as important. And that's why you should look into SPECS ATHLETIC SHOES with the special long lasting sole.

Pro-Specs. The cross country shoes that actually crossed a country. Specs International, Inc. Avon, Mass. 02322

Brooks vintage Super Villanova 1970s sneakers ad

Here’s a great 1978 colorful vintage print ad for the Brooks Super Villanova vintage running shoes. This original vintage sneaker print ad is available over at our Rewind Running web store.

Ad info is below:

New from BROOKS

Super Villanova

To the hundreds of thousands of runners that were so pleased with the Brooks Villanova, we present...

Super Villanova with the great features and value of the original Villanova, plus the scientifically designed perforated mid-sole· for greater cushioning and flexibility, plus the Brooks racing stud sole.

In addition, Brooks Super Villanova has the wide flared heel, crepe heel wedge, full padded heel, terry cloth sock lining, arch support, nylon upper with suede leather tip and counter pocket. Half and full sizes 4 - 12 and 13. Once you try the Brooks Super Villanova we believe you'll give them your personal endorsement!

*Pat. Pend.

BROOKS

SHOE MANUFACTURING COMPANY, INC. HANOVER, PENNSYLVANIA 17331

Saucony Magic 1983 vintage sneaker ad

Here’s an old school 1980s print ad for the Saucony Magic vintage running shoes. This MAGIC runner incorporates the "Indy 500" rubber sole and the Saucony "Dutchman" design that distributed the force of impact over the entire heel area in order to reduce the tendency to pronate. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

At Saucony, the innovations keep on coming ...like Magic.

A shoe specifically engineered for increased stability and superior cushioning on heel strike. Our revolutionary new Magic outersole composed of durable "Indy 500" rubber features a unique diamond shaped stud design. It provides cushioning to absorb shock, while the center plug in each diamond adds stability on impact. Contact is smoother and quicker; stability and traction are increased. The heel and the inner plug of each diamond are ribbed to inhibit wear, thus increasing the life of the sole.

Saucony Magic: new from the ground up. From outersole to midsole to new, removable sock insert, Magic means innovation. Fitted into every Magic sock insert is our new Wingfoor XL heel strike cushion. A virtually "bounceless" high technology rubber compound, it is 30% lighter and 15% more shock absorbent than conventional compounds. Extra protection from compression injuries without added weight. What's more, "transition bars" on each cushion distribute force evenly, so you're protected regardless of where your heel strikes.

The new Magic upper has serious running miles built in by design: a new 420 denier nylon mesh is trimmed in durable pigskin, the new multi-flex lacing pattern and eyestay afford snug tying and freedom of flex in the forefoot area. The ScotchliteTM heel tab provides visibility at night. The "Magic Cush-ion" EVA material used in the mid-sole and heel wedge is superior to earlier formula-tions: it has less compression set, improved rebound qualities and higher tear strength.

Magic also incorporates the Saucony "Dutchman" to distribute the force of impact over the entire heel area, and reducing the tendency to pronate.

Think of it as another innovation in running shoes from Saucony, but ask for it by name: Magic or Lady Magic.

See Saucony shoes and Saucony Magic running clothes at better running shops and sporting goods dealers.

Saucony MAGIC

Div. of Hyde Athletic Industries, Inc.
432 Columbia Street, Cambridge, MA 02141

Various 1970s running shoes vintage Nike, Brooks, adidas, Puma, New Balance and more

Here’s a 1977 vintage sneaker ad for Starting Line Sports featuring vintage runners from Nike, Brooks, adidas, Puma, New Balance, Etonic, Tiger and Converse. This original vintage Starting Line Sports print ad is available at our web store RewindRunning.com.

Outside of that, seeing as today is New Year’s Day, we hope everyone has a very Happy New Year and an awesome 2023.

Ad info is below:

You demand the best.

We've got them!

Nike LD-1000 V

New Balance 320

Adidas Formula I

Puma Easy Rider

Adidas TRX

Brooks 430 Vantage

Etonic KM Street Fighter

Tiger Ohbori

Brooks Texan

Tiger Spartan B

Nike Vainqueur

Brooks Victress

Nike Waffle Trainer

Adidas Runner

Nike Elite

Converse World Class Trainer

Brooks 430 Delta

Tiger Montreal

You rate only the best. That's just what you get when you order from Starting Line Sports. Highest quality. Top manufacturers. Widest selection. For the finest in running shoes, you can depend on Starting Line Sports.

Vintage 1980 Nike Running Line vintage sneaker ad

Here’s a 1980 vintage Nike ad for their running line of shoes. This original vintage Nike sneaker print ad is available at our web store Rewind Running.

Ad info is below:

MOST OF THESE SHOES HAVE NO BUSINESS BEING ON YOUR FEET.

But among them are the shoes you were born for. Because they have been engineered for your foot type, gait pattern, body weight, even your age, sex and training schedule. You're not like every other runner. And you shouldn't have to pretend you are. That's why we spent years working with orthopedists, podiatrists, world class athletes and everyday runners. We wanted a line of shoes that had nothing to do with the so-called "average" runner. We wanted shoes that could help real people. With real and diverse characteristics. Now we've got them. For pronators, heel strikers. Big runners and small. For people who churn out 125 miles a week, and those who run a good ten. Shoes for the road, the trails and models for both. For feet that are flat or arched, rigid or flexible. The new Nike Running Line. Never again will you have to put in the other person's shoes.

NIKE

Beaverton, Oregon

Spalding Action Footwear 1978 Vintage Sneaker Ad

Here’s an old school ad from 1978 for Spalding’s runners at Florsheim Shoe Shops. This original vintage advertisement is available over at RewindRunning.com.

Ad info is below:

Impact absorbing wedge $27.95

Flared shock absorbing heel $29.95

Lightweight, durable canvas uppers $16.95

Cushioned comfort soles $26.95

Any Way You Look at Them, They’re Champion Performers.

Introducing Spalding action footwear.

Take a good look at these new Spalding styles. Any way you look at them, they can start you on your personal path to glory. Action traction bottoms. Com-fortable, long wearing uppers. Inspired performers in a wide range of sizes. A must for every amateur professional. That's why they deserve the Spalding name. And that's why you'll only find them at our Florsheim Shoe Shops. Because we fea-ture only the finest footwear for the man-on-the-move. So come on in and walk, jog or sprint on out in ready for action

FLORSHEIM SHOE SHOPS

Minneapolis: 530 Nicollet Ave. • St. Paul: 401 Wabasha Street • Rosedale Shopping Center • • Brookdale Center • Southdale Center • Maplewood Mall • Ridgedale Center • Burnsville Center American Express cards welcome along with most major credit cards.

adidas 1977 Formula I Formel 1 running shoes vintage sneakers

Here’s another 1977 vintage ad for the adidas Formula 1. This sneaker has ben rebranded as the Racing 1 and if you’re interested in buying them now we have posted them over on our updated Top 10 Retro Runners list or check out the adidas affiliate link below.

The original vintage print ad is available at our web store RewindRunning.com.

Ad info is below:

Road Test: Formula I

PERFORMANCE: A
Special traction profile makes this shoe highly responsive. Extended sole and racing spoiler stores up touch-down energy and throws leg into longer stride at lift­-off. Time-saving ghilly lacing makes for quicker starts.

SAFETY: A
Special arrangement of profile eliminates lateral slip – the main cause of knee injuries. Combined effect of carefully determined width of heel, extended sole area and grooved wedge reduces heel impact by 25%. Full padding and heel counter built in as standard.

SUSPENSION: A

Excellent shock absorption on any road surface. All-round grooving of wedge provides a smooth, yet positive ride.

ROAD HOLDING: A

Perfect stability achieved through flared heel and thick wedge. Special sole profile (developed in collaboration with the Automobile Industry) holds the road and ensures perfect traction.

AIR CONDITIONING: A

No overheating. The uppers – made of nylon and leather – provide perfect air cooling where it’s needed.

MILEAGE: A

On long distances, a real energy saver (see performance). Durable quality rubber profile developed to provide out-standing mileage for money.

Optional extras: your feet. Just for the record. The Marathon gold medal at Montreal was won in adidas. In the New Year’s San Paulo 1977 Marathon and Boston Marathon adidas came in first too.

adidas