Saucony Jazz vintage sneaker ad from 1983

Here’s another cool 1980s print ad for the Saucony Jazz vintage running shoes. These vintage runners featured a Deceleration Plug and "Indy 500" rubber. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

ENCORE PERFORMANCE: JAZZ PLUS.

Saucony continues the quality, craftsmanship and innovation of the Jazz with the Jazz Plus.

Another Saucony first: the biomechanically designed Deceleration Plug. An asymetrical wedge that works during the deceleration phase of a step; enhancing natural pronation and stabilizing rear and mid-foot stride.

Jazz Plus upper utilizes 400 denier nylon mesh for evaporation and new split tip pattern for flexibility. Jazz Plus also features the revolu-tionary Magic outersole of "Indy 500" rubber and diamond shaped stud design. The diamond pattern provides cushioning and shock absorption; center plug in each diamond stabilizes impact.

Jazz Plus from Saucony . . . and Lady Jazz Plus. Listen to your feet. Try on a pair. At better running shops and sporting goods dealers everywhere.

Saucony

The Mark of Innovation.

Div. of Hyde Athletic Industries, Inc., 432 Columbia Street, Cambridge, MA 02141

Saucony Magic 1983 vintage sneaker ad

Here’s an old school 1980s print ad for the Saucony Magic vintage running shoes. This MAGIC runner incorporates the "Indy 500" rubber sole and the Saucony "Dutchman" design that distributed the force of impact over the entire heel area in order to reduce the tendency to pronate. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

At Saucony, the innovations keep on coming ...like Magic.

A shoe specifically engineered for increased stability and superior cushioning on heel strike. Our revolutionary new Magic outersole composed of durable "Indy 500" rubber features a unique diamond shaped stud design. It provides cushioning to absorb shock, while the center plug in each diamond adds stability on impact. Contact is smoother and quicker; stability and traction are increased. The heel and the inner plug of each diamond are ribbed to inhibit wear, thus increasing the life of the sole.

Saucony Magic: new from the ground up. From outersole to midsole to new, removable sock insert, Magic means innovation. Fitted into every Magic sock insert is our new Wingfoor XL heel strike cushion. A virtually "bounceless" high technology rubber compound, it is 30% lighter and 15% more shock absorbent than conventional compounds. Extra protection from compression injuries without added weight. What's more, "transition bars" on each cushion distribute force evenly, so you're protected regardless of where your heel strikes.

The new Magic upper has serious running miles built in by design: a new 420 denier nylon mesh is trimmed in durable pigskin, the new multi-flex lacing pattern and eyestay afford snug tying and freedom of flex in the forefoot area. The ScotchliteTM heel tab provides visibility at night. The "Magic Cush-ion" EVA material used in the mid-sole and heel wedge is superior to earlier formula-tions: it has less compression set, improved rebound qualities and higher tear strength.

Magic also incorporates the Saucony "Dutchman" to distribute the force of impact over the entire heel area, and reducing the tendency to pronate.

Think of it as another innovation in running shoes from Saucony, but ask for it by name: Magic or Lady Magic.

See Saucony shoes and Saucony Magic running clothes at better running shops and sporting goods dealers.

Saucony MAGIC

Div. of Hyde Athletic Industries, Inc.
432 Columbia Street, Cambridge, MA 02141

Saucony 1982 Raider and Dixon vintage sneakers

Today we’ve got a vintage 1982 Saucony ad for the Raider and Dixon model vintage running shoes.

Ad info is below:

RAIDER

Special vamp design of perforated nylon with mesh overlay. D-ring lacing system, cement-lasted in the traditional way for stronger construction, triangular design rubber outersole with reinforced heel strike area. Raider. Built strong to last long. At better running shops and sporting goods dealers.

Div. of Hyde Athletic Industries, Inc. 432 Columbia Street Cambridge, MA 02141

Saucony Continuous innovation in running shoes

DIXON

The shoe with the -Dutchman": a special rearfoot insert that helps dissipate heel strike shock while it controls pronation. New RD-1000 tread design with lateral bars for improved traction and front-to-back flexibility. Squared-off reinforced heel strike area. Butterfly-bal lacing system with D-rings and custom racing eyelet. At better running shops and sporting goods dealers.

Div. of Hyde Athletic Industries, Inc. 432 Columbia Street Cambridge, MA 02141

Saucony Continuous innovation in running shoes

Saucony Again Trainer 1980 vintage sneaker duffel bag ad

Here’s an old school vintage ad for Saucony’s Trainer 1980 vintage running shoes.

Ad info is below:

SAUCONY AGAIN... SAVES YOU $TEN

Saucony Again ...this time it saves you $10 on a super-looking, long wearing nylon running bag for all your gear.
This lightweight, waterproof bag normally retails for $20. Here's why.

• Made of tough, waterproof nylon with ventilated end panel.

• Has special wet pocket inside with snap closure.

• Features husky poly-webbed handles for hand carrying or shoulder strap for slinging bag.

• Quality constructed with nickel-plated hardware and tough heavy-duty zipper on closure.

• Measures 18" long x 9" wide x 9" high—plenty roomy.

You get this $20 bag for $10 when you buy any Saucony running shoe. Choose from several Saucony styles that won 5-Star Awards from Runner's World magazine. Fill out the "Bag Job" coupon today, after you've picked out your favorite Saucony style at your local lealer. The coupon's like a $10 bill.

Or think of it as saving $10 on the shoes and baying $20 for the running bag, if it makes you feel better and move faster. Additional coupons available at your favorite running shop or sporting goods dealer.

SAUCONY TRAINER 1980

• Runner's World 5-Star winner.

• Slip lasted construction improves cushioning and flexibility.

• Long, firm heel counter for added foot control.

• Heel plug for long wear, better traction.

Saucony

...the shoe for serious runners. A Division of Hyde Athletic Industries, Inc.

Saucony Again Jazz 1981 vintage sneaker ad

Here’s an old school ad for one of our favorite retro runners, The Saucony Jazz. Following up on our Etonic post from a few days ago one common thread from the late 70’s and early 80’s was that nearly every running shoe brand had to shout out a Boston podiatrist in their advertisements. In this example it is Dr. Frank Santopietro. Also the Maxitrac outsole has the triangular lugs.

Ad info is below:

SAUCONY AGAIN!

Saucony Jazz! The next evolutionary step in running shoes. A new high in performance and comfort for the serious runner. In the Jazz we've introduced new ideas and materials, and designed them into a superior new shoe. Our Maxitrac outersole, Butterfly Bal lacing design, and Saucony sock in-sert, combine to make the Saucony Jazz the finest shoe for your feet. Jazz. And Lady Jazz. Designed in co-operation with noted Boston sports podiatrist Dr. Frank Santopietro, who understands as we do how healthy feet make for happy runners. Slip into a pair and see. Your feet'll know the difference.

JAZZ

Saucony
A Division of Hyde Athletic Industries Inc.