Spalding Action Footwear 1978 Vintage Sneaker Ad

Here’s an old school ad from 1978 for Spalding’s runners at Florsheim Shoe Shops. This original vintage advertisement is available over at RewindRunning.com.

Ad info is below:

Impact absorbing wedge $27.95

Flared shock absorbing heel $29.95

Lightweight, durable canvas uppers $16.95

Cushioned comfort soles $26.95

Any Way You Look at Them, They’re Champion Performers.

Introducing Spalding action footwear.

Take a good look at these new Spalding styles. Any way you look at them, they can start you on your personal path to glory. Action traction bottoms. Com-fortable, long wearing uppers. Inspired performers in a wide range of sizes. A must for every amateur professional. That's why they deserve the Spalding name. And that's why you'll only find them at our Florsheim Shoe Shops. Because we fea-ture only the finest footwear for the man-on-the-move. So come on in and walk, jog or sprint on out in ready for action

FLORSHEIM SHOE SHOPS

Minneapolis: 530 Nicollet Ave. • St. Paul: 401 Wabasha Street • Rosedale Shopping Center • • Brookdale Center • Southdale Center • Maplewood Mall • Ridgedale Center • Burnsville Center American Express cards welcome along with most major credit cards.

New Balance Running Mates 1978 vintage ad featuring the 320 road training sneakers

Today we’ve got a 1978 vintage The Athlete’s Foot ‘Running Mates’ ad for the New Balance 320 road training shoes. This original vintage New Balance & The Athlete’s Foot print ad is available at our web store Rewind Running.

Ad info is below:

Running Mates
New for men and women from New Balance at The Athlete’s Foot stores.

Now — both men and women runners can enjoy all the new improvements of New Balance's 320 road training shoes. Fuller, boxier toes. One-piece uppers. Padded tongues and foam-backed heel cups. Both feature full-width size and arch-support saddle. The women's W320 is built on a special woman's athletic combination last for a snug, narrower fit. Another winner .. . New Balance's Trail W355 for women (pictured right). The perfect mate for the men's Trail 355 — the road training shoe you can also wear for trail and cross country. et the trained specialists at THE ATHLETE'S FOOT stores fit you in the shoes you need for your special needs. No one knows the athlete's foot like THE ATHLETE'S FOOT.

M320 -Men, W320 -Women, Royal Blue/White - nylon uppers

Sears The Winner II Runner 3 stripe vintage sneakers ad from 1978

Nope, not adidas. Here’s an old school 1978 retro sneaker advertisement for Sears ‘The Winner II’ model running shoes. The colors in this ad don’t really hold up to the actual color of the sneakers which are here. Somewhat confusingly - Sears went back and forth between using 3 stripe and 4 stripe adidas style logos during the late 1970’s - this might have been because they used Converse for production on some runners and adidas to produce others. To check out a 4 stripe pair I’ve posted these awesome 1977 yellow and black Winner runners here.

Ad info is below:

Get the feel of a WINNER.

The Winner II
Runner.

Studded outsole and extended heel for traction. Fiddle-shank and crepe heel wedge for lightness and support. See the entire line of Winner II Imported Sportshoes at The Shoe Place, in most larger Sears retail stores.

Sears
Sears, Roebuck and Co., 1978

Vintage adidas 1978 ad for the Dirk, Apollo, Brasil and Shooting Star models

Here’s a 1978 adidas ad for the Dirk, Apollo, Brasil, and Shooting Star models. The Dirk has some strong Puma Clyde vibes and the Shooting Star appears to be adidas going head-to-head with the Chuck Taylor.

This ad also features Franz Beckenbauer who according to Wikipedia “was nicknamed Der Kaiser ("The Emperor") because of his elegant style, dominance and leadership on the field.”

Ad info is below:

Shoes and feats

There is virtually no sport today for which adidas does not make the ideal shoe. adidas expertise and technology provides you with the ultimate in comfort, protection and ... performance, whatever your sport. So. if you're interested in feats choose adidas.

adidas
The all-sports people

Vintage New Balance CrossCountry runners from 1978

I've been on hiatus for a while to work on projects but am back today with a vintage New Balance ad. Here's an ad from 1978 for featuring their Cross Country trainer. All about the Alphacrepe sole. This original vintage New Balance CrossCountry print ad is available at our web store RewindRunning.com.

Ad info is below:

CrossCountry Off-road competition shoe that's durable and cushioned enough for roadwork on hard surfaces. The light, flexible flared Alphacrepe sole has a studded configuration that maximizes traction while minimizing dirt pick-up; and the soft, comfortable upper with padded tongue incorporates New Balance's new broader and higher toe design. Men and women, 31/2AA-15EEEE, in Orange with White.

See your local authorized New Balance dealer, or send for our free color catalog. 38 Everett Street Boston, Massachusetts 02134

NB
new balance
athletic
shoes
usa

Bauer 1978 vintage trainers ad featuring Guy Lafleur

Here’s an old school vintage sneaker ad from 1978 for Bauer Equipe training shoes. This ad features NHL hockey legend and goal scoring machine Guy Lafleur. This original vintage Bauer Equipe print ad is available at our web store RewindRunning.com.

Ad info is below:

When Guy Lafleur hangs up his Bauer skates, he hangs around in Bauer training shoes.

Bauer training shoes are Guy's choice for top performance off the ice. Take the Equipe, the model he's wearing. It combines strength, traction and comfort with dashing looks. Foot support is concentrated at the greatest stress points. An elevated heel wedge helps prevent tendon strain.

Equipe has a fully padded collar, tongue, and a special tendon guard. There's even a full impact-reducing midsole. And the rounded heel construction makes running easier and the whole shoe itself lasts longer. You'll find Bauer training shoes for men, women, and children at a sporting goods store near you.

Bauer

Brookfield Braun-Bilt 1978 vintage sneaker ad

Today we’re got a 1978 vintage running shoe ad for Brookfield’s Braun-Bilt model of sneakers. This original print advertisement is available over at our Rewind Running web store.

Ad info is below:

Get a Kick Out of Running
So you're a runner and you've finally decided to put your feet first. Slip into braun-bilt and experience a great fitting shoe. Designed for both speed and durability.

You've heard of braun-bilt
Whenever American shoe manufacturers discuss quality, you're liable to hear the name "braun-bilt" whispered in envious tones. Braun-bilt runners are designed and built the way every shoe should be. We design and build more shoes for athletes than anyone else in the U.S. (You've seen our name on RW's "Best Companies" listing).

RW says weight and fit are important. We said we wanted even more. So we challenged our 600 master-craftsmen to produce a runner for the American foot that met or exceeded the standards of every feature the experts deemed "most important." And produce they did. The new braun-bilt has been inspected to the point of exasperation. 21 different ways. And it passed every test with flying colors.

The imported mystique

We've all grown up with imported products, some of them truly exceptional. Japanese electronics. German automobiles. English scotch. But don't let anybody give you the run-around when it comes to shoes. 'Made in America" is still the world's standard of excellence. Braun-bilt can turn you into a world champion, It's a quality runner, and will conquer time and distance comfortably. So get a kick out of running... slip into a braun-hilt.

BROOKFIELD ATHLETIC SHOE COMPANY, INC 15 MECHANIC ST., EAST BROOKFIELD. MASS. 01515
BRAUN•BILT SHOES ARE AVAILABLE IN FINE SPORTING GOODS DEPARTMENTS EVERYWHERE INCLUDING MONTGOMERY WARD & CO. AND MR. WIGGS. IN BOSTON. MASS: MICKEY FINN: CHICAGO. ILL: MORRIE MACES SPORTS, SANTO SPORT STORE. PHILADELPHIA. PA: M & H SPORTING GOODS. GOLD MEDAL SPORTING GOODS. INDIANAPOLIS. IND: ATHLETIC DEPARTMENT. CHE ATHLETES FOOT: MC LEAN, VA: IRVING SPORT SHOP. LOUISVILLE. KY: ALLIED SPORTING GOODS: WOONSOCKET. RI: RATHBUN FACTORY OUTLET AMONG OTHERS.

AMBI training shoe 1978 vintage sneaker ad

We’ve covered AMBI brand a few times on the blog and you can see their other vintage ads here, here and here. This is the last ad that we have for this brand and it’s for their Training Shoe from 1978,

Ad info is below:

AMBI
ENGINEERED FOR RUNNERS...
BY A RUNNERS' ENGINEER!

AMBI . . . the exciting new Training Shoe from the U.S.A. . . . didn't just happen! It was designed by a famous track coach specifically for his athletes ... and you can tell it! Extra support! More cushioned protection! Traction to spare! Crafted with special care to assure the serious runner of mile upon mile of comfortable wear. And, one glance at the rugged good looks of the AMBI Trainer tells you that styling has reached a new plateau! Check AMBI feature for feature, and then road test your own pair. You can't buy a better shoe, or find a better value, than AMB! Available in Red w/White trim or Blue w/White trim in men's half sizes 61/2 thru 13, medium width.

Features:
1. Leather and Nylon Uppers. Split leather encircles the foot to add durability and support. Nylon taffeta uppers and foam & Trico inner-lining permit the foot to breathe freely.
2. Mid-sole and Wedge. Special mid-sole adds cushioned comfort to the foot while the tough beveled wedge guards against ankle turns. Both are very flexible and eliminate the need for a 'break-in' period.
3. Padded Tongue. The extra long tongue and shoe top are foam-padded and lined to prevent foot irritation.
4. Innersole. The lightweight innersole is extremely durable yet completely flexible.
5. Exclusive Contoured 'Last'. An exclusive Last, or mold, carefully contours the shoe to conform to the exact shape of the foot.
6. Special Heel Collar. Soft, carefully shaped 'anti-slip' heel collar fits snugly against back of foot.
7. Molded Heel Counter. Molded heel counter won't break down under wear. Protects against Achilles Tendon injury.
8. Rubber Sole. Compound rubber sole provides many times the wear of others.

SPECIAL INTRODUCTORY OFFER: For sixty (60) days, through July 31, 1978, we are offering the AMBI Trainer to readers of RUNNERS WORLD at the introductory price of $19.95 per pair, plus $2.00 postage and handling (Regular $28.95). When order-ing, please indicate color preferences and regular shoe size. Shoe size• Color:_ Name Address City State ❑ Check Enclosed [11 Master Charge ❑ BankAmericardiVisa Zip expires For phone orders, call Toll Free 1-800-643-5462 (In Arkansas 1-800-472-5457) Send to: AMBI, P.O. Box 249, Jonesboro, AR 72401

AAU BIG "D" vintage sneaker advertisement from 1978

Here’s a vintage sneaker ad from 1978 for the AAU BIG “D” suede basketball shoes. These sneakers came equipped with a "quarter sweep for toughness" 👊 and a "molded waffle sole for fancy footwork." This ad made me wonder where have I seen this logo before? 🤔

Ad info is below:

AAU SHOES
BASKETBALL SHOES
FOOTWORK THAT WORKS

AAU Basketball Shoes play as hard as you do. They give you the look and feel of a champion.

AAU BIG "D" SUEDE

These are the basketball shoes that court good sports with comfort and style. Royal blue suede leather uppers with split suede leather quarter sweep for toughness. Fully padded tongue and collar and cushioned arch to insure comfort. Ribbed toe bumper and molded waffle sole for fancy footwork. Men's and boys' sizes in royal blue suede.

AVAILABLE AT FINE DEPARTMENT STORES AND SHOE STORES EVERYWHERE

Distributed by INTERMARK SHOE COMPANY
A Division of International Seaway Trading Corporation
1382 West 9th Street • Cleveland, Ohio 44113

Fastrak 1978 three stripe vintage sneaker ad

Nope, not adidas. Today we've got an old school 1978 ad from Fastrak who apparently also laid claims on 3 stripes.

Ad info is below:

Run with Quality. At prices that won't slow you down.

Fastrak shoes perform. Stride for stride. And heel to toe, Fastrak's way ahead in quality. Our special sole and heel treatments cushior every step. Heavier sponge innersole absorbs more shock. And full arch adds greater support. Your feet will appreciate Fastrak quality. Your wallet will love the price. Fastraks in men's, boys' and women's sizes are always in stock. You can get any size, any style. Any time. And for the woman on the run, Fastraks for women perform beautifully, fit perfectly. That's because they're designed specifically for the feminine foot and constructed on narrower lasts. When it comes to running, Fastraks put quality up front. At prices you won't pass up.

FASTRAK®
Athletic Footwear
Distributed nationally by
Illinois Footwear Company
2400 Greenleaf Avenue
Elk Grove Village, Illinois 60007
312/593-6050

Saucony Ms. Gripper 1978 vintage sneaker ad

Here's a 1978 Ms. Gripper ad by Saucony, because she should have dope sneakers too.

Ad info is below:

Introducing Ms. Gripper!

The women's training flat that's running ahead of its time.

Proven Designed and made specifically for women on a last that's proven best-fitting for women.

Improved Featuring a lighter, long-wearing waffle-type Studsole . . . a Saucony exclusive for best cushioning.

Comfortable Uppers are open-nylon mesh for cool, dry comfort. Every foot-touching part is fully padded.

Secure Pre-molded fiber counter assures maximum heel stability for the life of the shoe.

Saucony's Ms. Gripper is a new generation . . . daughter of the top-rated Dove, sister of the famous Gripper. Ms. Gripper is the leading contender for number-one women's training flat for 1978. And it's available right now! Saucony makes more women's training shoes for serious runners than any other manufacturer . . . part of the full line of Saucony running and track shoes for women and men. Without a doubt, Ms. Gripper is running ahead of its time, because it's available right now! Ask for Ms. Gripper at your running shop or sporting goods store.

saucony SHOE MFG. CO. INC.

A Subsidiary of Hyde Athlettc Industries, Inc

12 Peach St Kutztown, PA 19530 (215) 683-8711

New Balance vintage 1979 Trail 355 sneaker ad

Today's vintage sneaker ad is for the New Balance Trail 355 running shoes. These are from 1979 and pretty similar in style to the New Balance 320 shoes, the difference is that these feature the Nora-Tuff sole. 💪👟

​Ad info is below:

Trail 355 New trainer designed for road training as well as trail or cross-country work, with high-quality carbon rubber sole of Nora-Tuff for guaranteed road-flat durability. An earlier version was rated number one in cushioning (both ball and heel) during Runner's World lab tests, and this new sole has that maximum shock absorption combined now with the durability of a radial tire. The flat-head studs provide excellent traction on all surfaces, and the foam-backed polyester-mesh upper adds great comfort and breathability. Men's sizes 6-13; widths A,B,C,D,E, EE and EEE. (Sizes 131/2-15 and widths AA and EEEE new available at additional cost.)

See your local authorized New Balance dealer, or send for our free color catalog.
New Balance Athletic Shoe, Inc 36 Everett Street, Boston, Massachusetts 02134.

new balance
athletic
shoes
usa

New Balance SuperComp vintage sneaker ad from 1978

Here’s a cool old sneaker advertisement for the New Balance SuperComp runners from 1978.

Ad info is below:

SuperComp Solid, lightweight competition flat with durable airspring sole of Lydec®. The stretch foam insole minimizes friction and heat build-up, while the breathable polyester-mesh upper maximizes ventilation. With snug heel counter, soft tricot-lined Achilles tendon pad, and brush configuration sole for excellent traction on roads and synthetic tracks. Men and women, 31/2AA-I5EEEE, in Yellow/Orange/Red with White trim. 

Width sizing means fit, comfort and performance. 

See your local authorized New Balance dealer, or send for our free color catalog. 38 Everett Street Boston, Massachusetts 02134 

new balance athletic shoes usa