Foot Locker 1978 vintage sneaker ad featuring the Foot Locker Trainer

Here's another piece for the sneaker history archive - this time a 1978 sneaker illustration ad for Foot Locker featuring the Foot Locker Trainer, another obscure trainer from the running boom of the 1970s. This original vintage magazine ad is available over at our Rewind Running web shop.

Ad info is below:

Foot Locker

America's most complete athletic footwear store.

Tiger Corsair

Adidas TRX

Nike Lady Waffle Trainer

Tiger Montreal II

Adidas Runner

Nike Lady Road Runner

New Balance Trail

Brooks Vantage

Adidas Lady Dragon

Puma Easy Rider

Puma Rockette

Puma Cyclone

Lydiard Road Runner

Foot Locker Trainer

Nike Waffle Trainer

Nike LDV

Nike Elite

The Foot Locker has the largest selection of running shoes in America.

Period.

Autry Jetstreamers 1981 vintage sneaker ad

Here's a 1981 Autry Jetstreamers vintage sneaker ad featuring the Concorde, Cloud Nine, Mach III and New Jet model running shoes. 👟🔥 Autry shoes began as Autry Rubber Company in Dallas, Texas then later became Autry Industries. This original vintage Autry print ad is available over at our Rewind Running web store.

Ad info is below:

The “Jetstreamers.”

Four remarkable running shoes that swept the RW 5-Star Ratings!

All four Autry "Jetstreamers" are 5-Star Rated by Runner's World. With new features like Natural Flex* for superior flexibility. Plus extra long wearing soles and superb impact pro- tection. Incredibly lightweight, too! With the same lean, aerodynamic styl- ing you've come to expect from Autry. Take off with one of our new RW 5-Star "Jetstreamers." Feel how smooth a flight can be.

All Autry's have it.

Look for the marks of the three distinctive chevrons and "Circle A." Discover why everybody's running Autry.

*pat. pend.

"Jetstreamers" clockwise from left: "Con- corde" men's trainer; "Cloud Nine" women's trainer; "New Jet" men's trainer; "Mach III" men's trainer (women's and children's "Mach III" styles available).

RW5-STAR

★★★★★

Runner's World Magazine

AUTRY

THE ACTION PEOPLE

Autry Industries, Inc.,

P.O. Box 59149, Dallas, Texas 75229 214/241-7793

Runners World 1977 Top 25 featuring Brooks, adidas and Nike 1970s vintage sneakers

Here’s the inside cover for the 1977 Runner’s World Top 25 rated training flats featuring the Brooks Vantage, adidas SL76 and Nike waffle vintage sneakers.

Autry Concorde vintage sneaker ad from 1979

Here’s a 1979 vintage sneaker advertisement by Autry for their ‘Concorde’ model runners. If you want to learn more about Autry we have posted a bunch of vintage ads of theirs here, here, here and here.

Ad info is below:

INTRODUCING
A PERFECT FIT
IN AN ULTRA-LIGHT PERFORMANCE TRAINING FLAT
FROM “A” “EE”

THE ADJUSTABLE LACE-TO-TOE BLUCHER ON THE "CONCORDE" PROVIDES A CUSTOM FIT FOR ANY FOOT. FROM YOUR INSTEP THRU THE BALL OF YOUR FOOT, YOU'LL HAVE THE EXACT SNUGNESS YOU PREFER. "CONCORDE"

THE LIGHTEST, HIGH PERFORMANCE, CUSTOM FITTING TRAINING FLAT'
AUTRY THE ACTION PEOPLE
AUTRY INDUSTRIES, DALLAS, TX.

AAU BIG "D" vintage sneaker advertisement from 1978

Here’s a vintage sneaker ad from 1978 for the AAU BIG “D” suede basketball shoes. These sneakers came equipped with a "quarter sweep for toughness" 👊 and a "molded waffle sole for fancy footwork." This ad made me wonder where have I seen this logo before? 🤔

Ad info is below:

AAU SHOES
BASKETBALL SHOES
FOOTWORK THAT WORKS

AAU Basketball Shoes play as hard as you do. They give you the look and feel of a champion.

AAU BIG "D" SUEDE

These are the basketball shoes that court good sports with comfort and style. Royal blue suede leather uppers with split suede leather quarter sweep for toughness. Fully padded tongue and collar and cushioned arch to insure comfort. Ribbed toe bumper and molded waffle sole for fancy footwork. Men's and boys' sizes in royal blue suede.

AVAILABLE AT FINE DEPARTMENT STORES AND SHOE STORES EVERYWHERE

Distributed by INTERMARK SHOE COMPANY
A Division of International Seaway Trading Corporation
1382 West 9th Street • Cleveland, Ohio 44113

Fastrak 1979 retro sneaker ad for the Flex-26

Here’s an old school 1979 vintage sneaker ad for Fastrak brand sneakers Flex-26 model. Fastrak was based in Elk Grove Village, IL and these runners are a new take on the ever popular 4 stripes theme. This ad also introduces a sports podiatrist. which was another popular theme back in the day.

Ad info is below:

Reach for the horizon.

This isn't an ad for a shoe. It's for a feeling. Introducing Flex-26. The incredible new shoe from Fastrak. The shoe that feels so much a part of you it seems only natural to run longer. Run farther than ever before. The reasons? Extra-flexibility under forefoot. Support for your Achilles while you cover progressively greater distances. And an exclusive Fastrak design tested and approved by Dr. Lowell Scott Weil, the widely known sports podiatrist and podiatric surgeon, and supervisor of our Sports Advisory Staff. Flex-26. It's one hell of a shoe. For one heavenly feeling. See the Flex-26 and other Fastrak styles at your nearby Fastrak dealer.

FLEX-26
WHEN YOU'RE READY TO GO THE DISTANCE.

FASTRAK
ATHLETIC FOOTWEAR
National Headquarters: 2400 Greenleaf Ave., Elk Grove Village, IL 60007 312/593-6050.

Nike Roadrunner 1970s vintage sneakers

Here's a cool old piece of Nike history with this ad from 1975 for the rare and awesome Nike Roadrunner shoes. Check out the old school Blue Ribbon Sports logo on the lower left hand side.

Ad info is below:

THIS SHOE IS NOT FOR EVERYBODY 

NIKE ROADRUNNER 

(IT'S ONLY FOR THOSE WHO WANT THE BEST) 

A NEW VERSION OF AN OLD FAVORITE. THE NEW NIKE ROADRUNNER IS A REAL EYE-OPENER. IT COMES IN LIME GREEN NYLON UPPERS, MOD BLUE SWOOSH STRIPE AND HEEL TAB, AND MARIGOLD YELLOW ACCENT. IT FEATURES AN EXTENDED HEEL COUNTER AND REINFORCED TOE FOR STABILITY AND DURABILITY. THE SPENCO INNERSOLE, ARCH SUPPORT, AND CUSHIONED MIDSOLE PROVIDE MILES OF COMFORT. AND THE LONG LASTING CREPE SOLE INSURES MILES OF WEAR. NOT ONLY DOES THIS SHOE HAVE EYE -OPENING COLORS, BUT IT ALSO HAS AN EYE OPENING PRICE., $19.95 

ASK YOUR LOCAL NIKE DEALER FOR THE NIKE ROADRUNNER or for information write 

BRS
6175 S.W.112 Beaverton, Oregon 97005
4 Jeffrey Ave Holliston, Mass. 01746

Reebok 1977 vintage sneaker ad

Here's an old school 1977 vintage sneaker ad for the World Ten, Cougar and Marathon model kicks by Reebok. The bullet points say that the World Ten has the "The green kid upper" and I'm trying to figure out what in the world that means. I like this retro Reebok font, it reminds me of old school Atari video game fonts from back in the day, and it's also interesting that their side profile logo only had a single stripe back then and it looks like the Cougar model has no stripe at all. If you want to check out a couple of other vintage Reebok models I posted some ads here and here.

Ad info is below:

Reebok 
MADE IN ENGLAND 

REINTRODUCING THE FAMOUS 

WORLD TEN 
Probably the World's most exclusive Marathon shoe. (Average shoe weight 5 oz.).

• Boston winner in record time

• Olympic, European and Commonwealth Gold, Silver and Bronze medal winner

• The green kid upper is fully lined and strengthened with anti-roll side patches The World Ten has a cushion mid-sole and long wear outer cover with cushion heel wedge and is beautifully balanced with glove-like fitting.

$32.25

Plus $1.00 Handling

MARATHON 
Super soft white cow hide trimmed in blue / orange with anti-roll side patches. deep cushion mid-sole. heel wedge and high traction long wearing outersole. A go anywhere shoe that gives a smooth eventread. 

$26.75

Plus $1.00 Handling

COUGAR
Blue nylon 3/4 lined with suede support at toe and around the heel. A superb nylon trainer flat with the same sole as the Marathon. Both shoes are fitted with arch supports and long wear innersocks.

$25.60

Plus $1.00 Handling

STEP INTO BRITAINS LEADING ATHLETIC SHOE SEND FOR YOURS TODAY 
BRADFORD DISTRIBUTORS CORP. P.O.BOX 356
HUNTINGDON VALLEY P.A. 19006

AREA DISTRIBUTORS
We Require Distributors in The South, Midwest, Northwest. and Southwest States. For Full Details Write To Reebok International Ltd. Bolton Rd. Bury, Lancs. England.

Adidas SL72 and SL76 vintage sneaker ad

Here's a old vintage ad for the Adidas SL72 and SL76 engineered with 'traction dynamics’…

​Ad info is below:

SL 72 &76 reborn for the ultimate in cushioned traction 

More propulsion. Extended sole area gradually stores up touch-down energy. At lift-off, this energy is released producing 20% more propulsion per step. 

Thicker. softer-grooved wedge for substantially increased overall cushioning 

More stability & cushioning Wider, flared heel for greater stability. 

More Traction. Special profile ejects grit and mud. Profile layout allow, more flexing and therefore better traction. New heel profile for more cushioned heel strike

👟👟

Trust adidas to take these great (often imitated) training shoes, build in revolutionary cushioning and traction features, and end up with a saving in weight too. It's all part of a breakthrough in Traction Dynamics at adidas— real pioneer work that has created new standards in performance and comfort. 

SL 72 & 76 are creations of Adi Dassler, the man behind the adidas name. 

adidas 

The all-sports people

Wilson by Bata retro vintage sneakers from 1979

This post is technically not a sneaker ad but is a scan of the 1979 Wilson by Bata sneaker catalog. These sneakers are called the 'Mesa' running shoes. These have a cool style with the unique front toe cap on them. For more information on the old Wilson by Bata shoes you can see their Force Five vintage sneakers here, and an old ad for the Force Five here.

PONY Express VSD 1978 vintage sneaker ad

Here's a vintage sneaker ad from late in 1978 for the PONY Expresss VSD model of running shoes.

​Ad info is below:

Reserve the most advanced running shoe for 1979 now!
The PONY Express V.S.D.

The second generation of PONY VSD running shoes will be ready for delivery in early 1979. Since the Pony Express VSD and the Lady Express VSD are technically beyond any 1978 running shoe on the market, we anticipate an overwhelming demand for them. In order to help you try these extraordinary running shoes at the earliest possible moment, we have included a coupon in this ad. Simply fill it out and send it to PONY. Sometime early in January of 1979, we will send you the name and address of your nearest PONY dealer where you can try on a pair of Pony Express VSD or Lady Express VSD running shoes. Naturally, you're under no obligation to buy but by sending in this coupon, it will guarantee that the PONY dealer you visit has the VSD model you want in your size! Do it now. You'll be a step ahead tomorrow. 

(A) The upper is lightweight cushioned nylon reinforced with suede at points of stress and with arch bandages for lateral support. The upper has a unique mesh panel for true breathability preventing heat buildup and minimizing the resultant perspiration and fatigue. 

(B) The sole is slightly wider across the heel, the shock absorption studs are more numerous, wider and arranged closer together to provide greater stability and increase resistance to wear. The sole is also wider across the ball and the shock absorption studs arranged along the outside of the ball of the foot are reinforced at the base for increased stability and durability. A new molding process allows the inside ball area to be reinforced with a special rubber compound for improved traction and resistance to abrasion. 

(C) Our new seamless nylon upper is made on a moccasin construction which reduces weight, allows the toes to spread without construction and maximizes forefoot flexibility. 

PONY
A STEP AHEAD

251 Park Avenue South New York. N.Y. 10010

Autry 1979 vintage sneaker ad featuring Santa Claus

In the spirit of the season here's a 1979 vintage sneaker ad featuring Santa Claus with some Autry's on foot. 🎅👟

Autry Jetstreamers 1979 vintage sneaker ad

Here's a 1979 Autry Jetstreamers vintage sneaker ad featuring the Concorde, Cloud, Mach II and Jet running shoes. 👟🔥 A little brand history on Autry is that they began as Autry Rubber Company in Dallas, Texas then later became Autry Industries according to this obituary for Jim Calvin Autry, who was President of the company. If you want to see more of Autry’s old kicks we posted another ad for ‘The Wildcat’ here.

Ad info is below:

<<< JETSTREAMERS
A SHOE TO FIT THE NEEDS OF EVERY RUNNER!

"CONCORDE"

👟

"CLOUD"

👟

"MACH II"

👟

"JET"

👟

► Padded collars with achilles tendon pads.

► Thick padded tongues with lacing loops.

► High toe boxes to prevent blisters, callouses and black toenail.

► New arch cushions with polyurethane insoles for lightness and greater durability.

► Soft E.V.A. midsoles for greater shock absorption.

► 60/40 flex point on toe off for effortless running.

► Scientifically designed outsoles of new long-wearing compounds.

► Rigid nylon counters for positive heel control. 

Toe tab styling with a REMOVABLE ARCH COOKIE that can be modified for low arches or removed completely to accommodate your orthotics. DURABLE CARBON BLACK SOLE designed for all-purpose use. LIGHT, SLEEK and built for speed. 

Look for this AUTHORIZED DEALER decal at better sporting goods stores and running shoe departments nationwide 

BY AUTRY
THE ACTION PEOPLE 

AUTRY INDUSTRIES, INC. 11420 REEDER ROAD DALLAS, TEXAS 75229

1970s Bata Jogging shoes vintage ad

Here's an old school 1970s vintage sneaker ad for Bata Jogging shoes styles 96, 56, and 04. They are "Dashingly stylish" according to the ad.

​​Ad info is below:

To jog, or not to jog:

That is your option. 

Style 96 👟

Style 56 👟

Style 04 👟

Your new Bata jogging shoes. Do you jog in them? Or exercise? Wear them to the beach? Or on the street? Or for tennis? 

You'll find your own answers. Bata just offers you great shoes. Sturdily designed in supple "Nubuck" leather, washable vinyl or canvas. Super-traction soles. 

Luxurious cushion insoles. Dashingly stylish. 

Bata
Sports Division of Bata Shoe Company
Belcamp, Maryland 21017

Available at all fine shoe, sporting goods, and department stores. Men's, ladies' and boys'.

Puma Super Long Distance vintage sneaker ad

Today we've got another old school ad from 1975, this time for the Puma "Super Long Distance Shoe."

Ad info is below:

PUMA 🐅

...made to go the distance.

When you run 100 miles or more a week in all kinds of tough terrain you need a top quality shoe that can really take it. The Super Long Distance Shoe by Puma. Thick foam wedge tapering from heel to toe cushions your foot, soaks up shocks. Ankle and achilles tendon pads. Uppers made of nylon, leather reinforced. Soles are tough rubber with special long wearing treads. Comes in blue, red and yellow with Puma stripe. Next time you run for distance, treat your feet to a pair of Puma Super Long Distance Shoes. At your nearest sporting goods dealer or write: Beconta, Inc., Sports Division, 50 Executive Blvd., Elmsford, N.Y. 10523 or 340 Oyster Point Blvd., So. San Francisco, California 94080.

PUMA from BECONTA

Saucony Trainer 1980 vintage sneaker ad

Here's a Saucony 1979 ad for the 'Trainer 1980' featuring Edwin Roberts who is an Olympic medalist and was the track coach at Temple University.

Ad info is below:

Saucony's new Trainer 1980 exposes the secret to comfort

Look under the sock liner There's nothing there but soft foam. We've eliminated the insole board to make a shoe that guarantees carpet-cushioned running ease. Trainer 1980 is the only training shoe made this way . . . with increased cushioning, but lighter in weight than any other. And it's hand-crafted on a last designed primarily for elite-class runners.

Saucony's grip-fit counter, contoured nylon uppers, flared heel and mid-sole, and wider toe box position the foot firmly over a Nora-Tuff° sole that's more durable and diffuses shock more effectively. So if you're looking forward to miles and miles of no-stress training .. . get just the right combination of lightweight comfort and durable support. Try on Saucony's new Trainer 1980 at your running shop or sporting goods store. You'll feel the difference. On your feet and in your pocket.

Edwin Roberts Olympic Medalist and a track coach at Temple University

saucony SHOE MFG. CO., INC.

A Subsidiary of Hyde Athletic Industries, Inc.

12 Peach St. Kutztownm PA 19530 (215) 683-8711

Jaclar Boston 26 vintage sneaker ad

This is Jaclar post 2 of 2 for today. Jaclar formed around 1975 in Stoughton, Massachusetts and here’s another old school 1979 vintage sneaker ad for their Boston 26 men's training flat 👟🔥

Ad info is below:

BOSTON 26mi.

THE BOSTON 26 MEN'S TRAINING FLAT

GETTING THERE IS HALF THE FUN!

Whether you are training for the big one or just running for the health of it — Jaclar's all new Men's Training Flats have all of the features that you want at a price that makes you a winner. One of the lightest training flats available with super-lite nylon upper and suede leather trim plus a sole tried and tested on every type of running surface to assure maximum traction with minimum heel shock. Try it at sporting goods stores and leading department stores everywhere. Call us toll-free at 800-225-8647 (in California— (714) 743-7074) for the dealer nearest to you. 

jaclar

P.O. Box 383, Stoughton, Mass. 02072

DEALER INQUIRIES INVITED!

Jaclar Ms. MILER 1979 vintage sneaker ad

Here's post 1 of 2 for today, this one is an old 1979 vintage sneaker ad for Jaclar's Ms. Miler women's training flat.

​Ad info is below:

INTRODUCING THE LIGHTEST THING ON YOUR FEET! 

Ms.. MILER 

WOMEN'S TRAINING FLAT

The newest training flat designed exclusively for a woman's foot. Made on a woman's last and specially cushioned to absorb the shocks while running. The flared heel and bullseye sole give you the comfort and traction you demand for all running surfaces. We also give you a choice of colors and a price that's light on your pocket-book. Try it at sporting goods stores and leading department stores everywhere. For the dealer nearest you call toll-free 800-225-8647, in California (714) 743-7074. It took us this long to make it, because we knew we had to make it right! 

jaclar

P.O. Box 383, Stoughton, Mass. 02072

Gallenkamp SCATS vintage sneaker ad

This ad is from around 1979 or 1980 for the Gallenkamp Shoes SCATS lines of sneakers. 🔥👟

​Ad info is below:

SCATS fit your active lifestyle

...with affordable action.

Different shoes for different moves! Gallenkamp has something for everyone. The racqueteer... the runner... and the guy who likes his leisure. The all-purpose SCATS® court shoe is always a winner. The lightweight SCATS® performance shoe helps you run farther, longer. Whatever your moves... Gallenkamp keeps pace with your active style. Men's, Boy's and Youth's sizes. $16.99-$22.99 

Gallenkamp shoes 

Stores across America Gallenkamp Shoes —One of the companies of SCOA Industries Inc. 

Sears 1978 vintage sneakers featuring the Winner II

Sears sneaks for the family. This is from way back in 1978 when Sears almost had Diadora swoosh vibes along with their adidas-y 3 and 4 stripers.

Page info is below:

for the family

The winner II . . . imported sports shoe

Nylon and sueded split-leather upper

Two pages of Athletic-style Casuals ... most styles in sizes for Men, Women, Big Boys, Children

Smooth leather and sueded split-leather upper

Built-up arch area for firm support

Padded topline and lined, padded tongue for comfort.

High-rise sole protects counter and toe against wear

Sueded split-leather upper