Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

Runners World 1977 women's running shoes 1970s vintage sneakers

This one is for the ladies. Here’s the cover for the Runner’s World 1977 women’s sneaker, flats and spikes rankings. The article features the Nike LD-1000, adidas Quicksilver, Etonic KM and some other old school runners.

Puma Fast Rider running shoes 1980 vintage sneaker ad

Here’s an old vintage ad for the Puma Fast Rider from 1980.

Ad info is below:

PUMA. OUR STORY IS ON THE BOX.

Its a strong statement - Puma is quality. And because we mean it, because we believe in it, because we can back it up. we put that claim on every box. Lift the lid and you step out of the ordinary and into the extraordinary world of action shoes for action athletes marathon, cross-country, training, sprinting and jogging, we make them all. Go to your favorite running store today and look for our claim on the box. Puma is quality. We stand on it.

PUMA'

Puma 1980 Elite Rider vintage sneaker ad

Here’s a 1980 vintage sneaker ad for the Puma Elite Rider. This original vintage Puma Elite Rider print ad is available at our web store RewindRunning.com.

Ad info is below:

PUMA. OUR STORY IS ON THE BOX.

Puma is quality. We print that fact on every box because we design our running shoes by rigid standards, even when it means going against the trend. Case in point: our new Elite Rider training shoe. Elite Rider will never score high marks for lightness because we added weight to make it more stable. We built in an extended orthotic footbed* that we believe will make this shoe the finest trainer in the world for runners of all weights. That's why Puma is quality . We stand on it. *A semi-rigid insert cups the heel and sides of the foot, running almost to the ball of the foot to reduce G forces and provide added rearfoot stability.

PUMA

Hoop Stars: Puma 'Cats' Fit to be untied 1988 Basketball Shoes Vintage High Top Sneakers

Here’s a 1988 ad for Puma’s ‘Cats’ basketball high tops.

Ad info is below:

Fit to be untied.

Cats from Puma. All leather high-top basketball shoes in five wild colors. I hey/re on the loose now at your favorite store.

A message from Parents Again Loose Laces: For goodness sake, tie your shoes before you fall flat on your face.

PUMA

Hoop Stars: Puma Hoop Hoop Hooray 1987 Sensation Basketball Shoes Vintage High Top Sneakers

Here’s a vintage ad for Puma’s 1987 ‘Sensation’ old school basketball high top sneakers.

Ad info is below:

Hoop hoop hooray.

Puma’s new Sensation. On court, it’s causing one.

PUMA
Our word for quality.

Hoop Stars: Vintage Puma SKY LX 1980s High Top Shoes Basketball Sneakers

The Puma 1986 released Sky LX gets respect from sneakerhead legend Bobbito Garcia and has been named as possibly Puma's best basketball shoe ever.

Ad info is below:

SURE, IT’S A GAME OF INCHES.

BUT THAT DOESN’T MEAN YOU CAN NEGLECT THE FEET.

The Sky LX basketball shoe.

PUMA

Because if you’re not the predator, you’re the prey.

Puma 1980 Vilas Pro vintage sneaker ad

Here’s another old school ad from Puma in 1980 for the Vilas Pro model tennis shoes. These vintage tennies were names after Argentine tennis star Guillermo Vilas.

Ad info is below:

PUMA. OUR STORY IS ON THE BOX.

It's a strong statement — Puma is quality. And because we mean it, because we believe in it, because we can back it up, we put that claim on every box. When professional Guillermo Vilas wanted a great shoe, he chose Puma. We put his name on the shoe he selected — the Vilas Pro. Made of full grain leather with tough, natural rubber sole, this outstanding shoe provides the comfort, performance and durability tennis players expect and appreciate. So go to your favorite sporting goods store today and look for our claim on the box. Puma is quality. We stand on it.

PUMA

Puma 1980 Vilas Pro vintage sneaker ad @ The Deffest

Puma Fast Rider, Easy Rider II, and Track Rider 1980 vintage sneaker ad

We’re back today with our second The Athlete’s Foot vintage ad in a row, this time with the 1980 runner models from Puma including the Puma Fast Rider, Easy Rider II, and Track Rider. This original vintage Puma sneaker print ad is available at our web store Rewind Running.

Ad info is below:

HOW MUCH TOTAL WEIGHT DO YOU PUT ON EACH FOOT EVERY TIME YOU RUN? HERE'S HOW TO FIGURE IT OUT

(3WxnxM)/2,000/2

Take your weight (W) and multiply by 3. Then mul-tiply by the number of steps (n) you take in each mile. (An average running step is three feet, so you take 1,760 steps per mile.) Next, multiply by the number of miles (M) you run, and divide by 2,000 for the number of tons put on your feet. Finally, divide by 2 for the total number of tons on each foot. Tons. Now you can see why it's important to wear the right shoe. Which is where The Athlete's Foot® comes in. We're the stores that specialize in athletic foot-wear —for just about any sport you can name. To start with, we sell only shoes from top manufacturers. We know that the materials used in soles and uppers, the last, the construction, are all-important when it comes

PUMA
Fast Rider / Easy Rider II / Track Rider

to keeping you out of trouble and helping you run in top form. So come in now and see why the slogan fits: Nobody knows the athlete's foot like The Athlete's Foot. Runners all over the world respect Puma shoes. Like the Fast Rider in a special, supportive last with narrow heel and wider forefront—a light, comfort-able moccasin-type shoe for training, jogging, or racing. Or the Easy Rider II, with sturdy nylon uppers and excellent rear-foot stability for heavy training or heavier-weight runners. Or the Track Rider, an extra-lightweight model for light training or racing. All three reflect Puma's commitment to quality for meeting your needs in a running shoe.

Nobody knows the athlete's foot like The Athlete's Foot
354 stores nationwide

Puma Rider series featuring the Easy II, SM, Fast, Track and Lite model sneakers

Here’s and old school ad for Puma’s Rider series featuring the Easy Rider II, S M Rider, Fast Rider, Track Rider and Lite Rider. It’s interesting that the "Federbein" cushions were designed based on the shock absorbing systems of huge cargo trucks. This original vintage Puma sneaker print ad is available at our web store RewindRunning.com.

Ad info is below:

NICE AND EASY RIDERS

Look what Puma has done to its Easy Rider running shoe series. Now there are 5 models for training and racing, built for lightness, flexibility and durability.

310 grams
EASY RIDER II—Our fine trainer features a direct-foamed PU midsole, super lightweight uppers, strong heel counter and a patented outsole of truncated cones for exceptional traction and comfort.

280 grams
S M RIDER—A revolutionary new outsole called the "Federbein" cushions and distributes footstrike shock evenly. Puma designers took the idea from the shock absorbing systems of huge cargo trucks. A midsole of soft cellular rubber make this shoe an ideal trainer for runners with foot problems.

250 grams
FAST RIDER—You can train or race in this comfortable new moccasin-type running shoe with Federbein outsole and cellular rubber midsole.

TRACK RIDER—Another trainer-racer, this exceptionally light variation with Federbein outsole and cellular rubber midsole is equally at home on roads or artificial surfaces.

230 grams
LITE RIDER—The featherweight upper of this racing shoe encloses the foot like a glove while inter-changeable and washable insoles form individually to the runner's feet. Angled cones on the outsole move freely to lessen the impact of

PUMA
PUT ON THE CAT!

Puma Bananas 1973 vintage sneaker and ski boot ad

Here’s a 1973 vintage sneaker and ski boot ad for Puma ‘Bananas’ by Beconta. This original vintage Puma ‘Bananas’ print ad is available at our web store RewindRunning.com. 🍌

Ad info is below:

One good banana
deserves another.

Puma Bananas from Beconta.

For free catalog write Dept. P-l, Beconta, Inc., 50 Executive Blvd., Elmsford, N.Y. 10523 or 340 Oyster Pt. Blvd., South San Francisco, Calif. 94080.

Puma Week 1983 vintage sneaker ad featuring the Intimidator, Soft Rider, Puma Court, and Game Cat

Here’s an old school Sears advertisement from 1983 for Puma Week. the models in this ad are the Puma Intimidator, Soft Rider, Puma Court, and Game Cat.

Ad info is below:

PUMA IS MAKING TRACKS AT SEARS.
Jump to it and NOW SAVE $3-$7. save on all our Puma shoes! During Puma Week at Sears you can save on a wide variety of styles, colors and sizes for the whole family. Run, jump, jog, even walk...but don't stop until you get to Sears Shoe Department for our big Puma Sale May 22-May 28.
Available in most larger Sears retail stores. Prices and dates apply only to the Continental United States except Alaska. Sears, Roebuck and Co., 1983

PUMA

YOU'RE IN FOR A CHANGE AT Sears

Puma Fast Rider, Track Rider and Lite Rider II vintage sneaker ad from 1981

Here’s an old school 1981 vintage ad for the Puma Fast Rider, Track Rider and Lite Rider II vintage running shoes. 40 years later and they are still awesome as hell. This original vintage Puma print ad is available at our web store RewindRunning.com.

Ad info is below:

PUMA. 5-STAR QUALITY
TWO YEARS RUNNING.

Fast Rider trainer. Track Rider and Lite Rider II racers. We selected these three shoes to carry Puma's legendary Olympic excellence into the highly competitive area of road running. Now, their five star ratings* for two straight years have confirmed our own tests. Did you expect anything less? As we say on the box--Puma is quality. We stand on it.

*Runnels World 1980 and 1981 running shoe surveys

PUMA

Vintage Puma Easy Rider 1981 sneaker ad

Here’s an old school vintage ad for the 1981 Puma Easy Rider model running shoes. In this ad Puma takes you through the importance of the shoe last construction. This original vintage Puma Easy Rider sneaker print ad is available at our web store Rewind Running.

Ad info is below:

ARE RUNNING INJURIES NECESSARY?

Nobody has to tell a serious runner that his feet and legs (and hips and back) take a beating. Nobody has to tell him or her that ifs important to have good shoes. But PUMA thinks it's time someone told the serious runner about an elemental and crucial step in the building of running shoes that running shoe companies have been hesitant to discuss.

Running's Best Kept Secret: The Last. Every shoe starts with the last. It's also called a mold. But it would be better to think of it as the blueprint for the shoe, because every-thing that comes after depends on how it is designed. The stress points peculiar to a running shoe. as opposed to a tennis shoe or basketball shoe, are built into the last.

If The Last Is Important, Why Is It Neglected? Far, far away in the Far East many of the top running shoes are made in the same factory, side by side, with a standard last. A last, by the way, that is not specifically designed for a running shoe. Why would they do such a thing, you might ask.

It Takes A Lot To Build A Last. It took PUMA thousands of feet of film showing what happens to every part of the foot in training and racing situations. It took PUMA hundreds of exact-dimension measurements of hundreds of runners' feet. When we were finally ready to build our running lasts, we knew exactly where the stress points were for training and racing, and we knew the dimensions and proportions of the feet we were making shoes for. Then we made five different lasts. Four for running, and one for racing. (They are considered so valuable, by the way, that only a few people know where they are kept.)

Only A Running Last Can Give Running Support And Running Fit. PUMA lasts were designed according to the unique stresses of long distance running and racing, and according to true averages of foot dimensions. Our lasts tell us exactly where the uppers should give support. We know exactly where there should be lateral and medial stability, and where there should be flexibility. The differences in our lasts and others may, in some cases, seem subtle. But when one is talking about 35 or more miles of running a week, these differences are magnified many times. Almost every serious runner is familiar with the slight nag that becomes a chronic injury.

A PUMA Running Last Bends Where The Running Foot Bends. Here you see a simple demonstration you can verify for your-self. A running foot bends precisely at the ball of the foot, at a precise angle! Press any PUMA between your hands as shown, and it will bend at precisely the same place, and at the same degree of angle. Now press another running shoe and see what you get.

PUMA Is One Of Only Two Companies That Absolutely Controls How Its Shoes Are Made. PUMA and one other company try to use factories that make shoes for them alone. As we mentioned before, many running shoes start out in one factory in the Far East. We're willing to pay to see that our design specs are carried out exactly; and to keep a tight rein on quality control via our own PUMA inspectors.

PUMA Believes Running Injuries Can Be Prevented. Dr. Donald Riggs is PUMAS Chief Technical Consultant in the USA. When he was the distance running coach at San Jose State, he never had a shoe-related injury. He attributes this to thoughtful conditioning of his athletes, and to PUMA running shoes, which were the only running shoe worn at San Jose State. There is a wealth of information today on how to condition oneself properly, and run so as to prevent injuries. And we know there is at least one shoe that is thoughtfully designed, down to the fast detail, so as to prevent injuries. Injuries don't have to happen. Let's all pass the word.

PUMA

Puma Swinger 1973 vintage sneaker ad featuring Joe Namath

Here’s a retro vintage sneaker ad from 1973 for the Puma ‘Swinger’ model leisure sneakers which were promoted by hall of fame quarterback and ladies’ man Joe Namath.

Ad info is below:

Joe Namath Scores in Pumas.

On or off the field Joe Namath appreciates the comfort and support of Puma's full line of leisure and football shoes. Like the comfortable Joe Namath shoe shown here. All available at your sporting goods store or shoe store or write Sports Beconta, Inc., 50 Executive Blvd., Elmsford, N.Y. 10523. Or 340 Oys-ter Pt. Blvd., So. San Francisco, Calif. 94080.

PUMA from Beconta.

Footsies Friday - vintage sneaker ads for Converse Jack Purcell and Puma Fast Rider

This double feature blog post goes out to all of the ladies playing under the table games. The ads below were made 7 years apart and more than anything this probably speaks to the cyclical nature of advertising.

We’ll kick it off in 1973 with a vintage sneaker ad featuring the Converse Coach and Jack Purcell model sneakers.

Converse Coach and Jack Purcell 1973 footsies vintage sneakers ad @ The Deffest

7 years later she was back playing foot games in this ad featuring Puma’s Power Cat and Fast Rider runners…

In 2020 she is likely now at a retirement home playing footsies with someones Hush Puppies sporting granddad .🤣

Converse ad info is below:

Converse Coach and Jack Purcell: For guys who want to keep playing after the game is over.

Converse has built a reputation for making great athletic shoes for the greatest athletes in the world. And that's the idea behind our Converse Coach and Jack Purcell. Great performers. But they look great, too. A terrific all-around athletic shoe like Coach (right), that looks good enough to play the field off the field, too. And a great tennis shoe like Jack Purcell, that feels just as at home partying as playing tennis. Two tough-playing, sharp-looking leisure time shoes from Converse. Because some guys are out to build a reputation for themselves. Converse Coach and Jack Purcell.

*converse

Puma ad info is below:

PUMA-SOFTEST TOUCH IN RUNNING!
It's easier to experience Puma than you think. In fact, we're the softest touch in running. Puma people know Puma shoes give something beyond 5-Star performance, finest quality and innovative design—something wild and free. You can capture it today at your favorite running store.

PUMA

Puma Great Cat Family 1979 vintage sneaker ad

Here’s an old school 1979 vintage sneaker ad for Puma featuring their Easy Rider, Whirlwind, Sky Rider, Rocket trainer, Joy Rider and Rockette model runners.

Ad info is below:

THE GREAT CAT FAMILY

PUMA's Easy Rider has spawned a generation of great cats for training and racing. All of the Easy Rider features — sturdy heel counter, improved foot support system, shock absorbing cones and thick, tough wedge — are found in its bold new family.

Easy Rider and its offspring are built to cushion the foot, minimizing stress on the ankle, heel and surrounding tendons. all cones on the soles of some models cushion the shock of impact while shorter cones cut down wear by checking compression of the taller ones. Reinforced uppers provide comfort and foot-gripping support.

The Great Cat Family is designed for mile after mile of injury-free, pleasurable running using the same superior technology that outfitted nine of eleven starters on Argentina's World Cup soccer champions. PUMA — The Great Cat Family. Grrrr.

PUMA
A pride of PUMAS: Top. Rocket trainer. Middle row, from left, Joy Rider women's trainer; Rockette women's trainer:

Puma SAAS1 and LA Rider 1982 vintage sneaker ad

Here’s a 1982 vintage sneaker ad for Puma featuring the SAAS1 and LA Rider model sneakers.

Ad info is below:

You can carry your warm-up suit, accessories, anything in this versatile runner's duffel from Puma. At $3, it's a great deal that goes along with your next purchase of Puma running shoes. Run down to your nearest Puma dealer soon, because the offer ends September 30, 1982.

Bag-a-Puma. Put yourself in Bill Rodgers' shoes and save $7 on this runner's duffel.

Puma. In a class by itself. World Class.

Puma Super Long Distance vintage sneaker ad

Today we've got another old school ad from 1975, this time for the Puma "Super Long Distance Shoe."

Ad info is below:

PUMA 🐅

...made to go the distance.

When you run 100 miles or more a week in all kinds of tough terrain you need a top quality shoe that can really take it. The Super Long Distance Shoe by Puma. Thick foam wedge tapering from heel to toe cushions your foot, soaks up shocks. Ankle and achilles tendon pads. Uppers made of nylon, leather reinforced. Soles are tough rubber with special long wearing treads. Comes in blue, red and yellow with Puma stripe. Next time you run for distance, treat your feet to a pair of Puma Super Long Distance Shoes. At your nearest sporting goods dealer or write: Beconta, Inc., Sports Division, 50 Executive Blvd., Elmsford, N.Y. 10523 or 340 Oyster Point Blvd., So. San Francisco, California 94080.

PUMA from BECONTA