Starting Line Sports 'The Complete Runner's Catalog' Fall 1977

Here’s a great relic of sneaker history - the Fall 1977 Starting Line Sports 'The Complete Runner's Catalog'. This catalog features old school running shoes and apparel from various brands including Nike, Adidas, Asics Tiger, Converse, Brooks, Pony, Etonic, Puma and New Balance. We’ve scanned a few pages of the catalog and added them below. If you want the only original hard copy of this catalog we have posted it over at our RewindRunning.com shop.

If you dig the sneakers in this catalog we carry brand new retro Puma Easy Riders, Adidas TRX, Adidas Formula 1 and more on our retro sneaker shop page.

'The Complete Runner's Catalog' Fall 1977

Starting Line Sports

Training Shoes

2-a Brooks Villanova. Your number one value in a long distance training shoe. The Villanova offers full features of shoes costing up to $10 more. Very wide heel and leather heel-cup counter combine for maximum stability. Excellent cushioning with arch supports, fully padded ankle, foam and fabric insoles. Long wear. Blue nylon uppers with orange stripes and heel tab. Sizes: 4-12 $19.95

2-b New Balance 320. Features wide built-up heel for stability and Achilles tendon protection. Mid-sole and heel wedge give ultimate cushioning and shank support. Full ankle pad and leather heel counter. Unique "instep saddle" adds arch and longitudinal support and eliminates the need for constrictive lacing to the toe. Blue nylon uppers are lined to virtually eliminate blisters and breakin time. Three widths and a wide size selection assures a glove fit for every runner. (Note: We ship shoes as provided by the New Balance factory, either in new style shown or style pictured in our Spring '77 catalog. Absolutely no difference in quality or features. Sizes: 3½-15. Widths B, D, E. $27.95

2-с Puma 9194 Easy Rider. Puma's deep cushion, "waffle-type" sole training shoe, with the deepest "waffles" yet offered for run-ners. It's an excellent choice for trail, grass and hill running, yet easy going on roads. Hard black rubber sole with cleat shaped "waffles" means miles of wear. Flared sole is 3¼" wide at heel, with a deep cushion mid-sole and heel wedge for ultimate cushioning and Achilles tendon protection. Rounded heel and toe enhance natural heel strike and toe off. White nylon uppers with blue stripe. Sizes: 7-12... $34.95

2-d Etonic KM. This excellent training shoe features the unique McGregor Heel Arch Support. Designed by a runner/foot doctor, this support cradles the heel with a synthetic foam material that molds to your foot shape. It eliminates heel movement and insures perfect position of the foot at heel strike. Also gives arches superior support. Wide flared heel with elevated heel wedge rolled for natural heel strike. High-wide toe box for freedom of movement. Royal blue nylon uppers with white leather stripe. Sizes: 7-12...$24.95

Adidas TRX. For the first time, Adidas offers a "waffle-type" flared heel shoe. Flared mid-sole is grooved for lightness and proper sole flex to allow natural foot roll. Thin hard black rubber "waffled" sole is flexible yet long wearing. Heel is slightly rolled for natural heel strike without sacrifice of cushioning. One piece nylon uppers form seamless toe for blister free comfort. Leather toe reinforcement and full leather heel-cup counter. Royal blue uppers, lime-yellow stripes and heel wedge. Sizes: 7-12...$27.95

3-a Nike LD-1000V. The new version of the LD-1000 features a slightly narrower (80mm wide) flared heel which is suitable for all types of runners on any running surface, and particularly good on rough trails, grass and unpredictable terrain. New heel lugs give extra stability at heel strike and add wear to Nike's patented waffle sole. This model is the same as its predecessor in all other respects, and like the LD-1000 it is designed to allow runners to insert prescribed orthotics. Cool. breathable mesh nylon uppers. Yellow with orange

swoosh stripe. Sizes: 7-12 $39.95

3-ах Nike LD-1000. Same color. Special use: prescribed for athletes requiring the extra stability of this very wide shoe; not for the average runner. Sizes: 7-12 $39.95

Brooks Delta. New tri-stud black rubber sole allows natural heel strike without impeding momentum or stride pattern, then grips firmly against back edge of studs for added thrust as you drive off. This outstanding new sole configuration is made in Germany of the highest quality materials. A slightly firmer mid-sole offers improved cushioning without bottoming out or excessive ma terial fatigue. Excellent sole flex. Blue nylon uppers, with yellow stripes, heel patch and speed laces.

Sizes: 6-12 & $23.95

3-c Adidas Nite Jogger. Designed in the tradition of the famous Adidas Country, this shoe protects you while running at night, dusk, dawn or in the rain. A unique phosphorescent stripe of material sewn into the heel counter, together with international orange Adi-stripes, tongue and heel patch, reflect headlights. First quality running shoe to boast Cangoran synthetic leather uppers. Gillie speed lacing like the SL-76. One of Adidas' softer cushioned soles.

Flared gum rubber outer sole for stability and long wear. Sizes: 7-12. $30.95

3.d Nike Waffle Trainer. The choice of many top runners. Thick cushioned mid-sole, together with thin hard black rubber waffle sole give maximum comfort, protection and sole flex. Cupped heel counter, wide flared heel give excellent stability. Built up heel protects from Achilles tendon strain. Rounded sole at toe and heel enhances natural foot plant and toe off. Fully padded ankle and heel collar. Nike's patented waffle sole gives extra cushioning and traction on any surface. Blue nylon uppers with yellow stripe. Sizes: 7-12. $28.95

3-e Adidas Formula I. Features a revolutionary, extended "spoiler" heel with the flex and curvature for unsurpassed stability upor heel strike. Added thrust is created as the spoiler rolls you quickly and naturally onto the ball of the foot. Molded cellular polyurethane mid-sole allows lightness with superior cushioning. Flexible, cleated outer sole for traction and long wear. Black nylon and leather up. pers with lime-yellow trim. (Our staff personally tested this shoe and recommend it only for the experienced runner for high speed training runs and relatively flat training courses.) Try this exciting new shoe and decide for yourself just how the Formula I innovation meets your training shoe requirements. Sizes: 7-12. $37.95

Nike Waffle Trainer 1977 "MADE FAMOUS BY WORD OF FOOT ADVERTISING." Vintage Sneaker Ad

Here’s a vintage 1970s vintage Nike Waffle Trainer print ad. This ad’s photography seems to have served as inspo and was riffed on later in 1979 by the Jaclar Ms. Miler runners here. The original vintage Nike ad is posted over at our Rewind Running web shop here.

Ad info is below:

MADE FAMOUS BY WORD OF FOOT ADVERTISING.

We don't have to tell you about the reputation of Nike running shoes. You already know. Because you're a serious runner. You've seen them on training tracks and fields all over the country.

You know them for their quality. Their lightweight, and long life. Mostly, you know them for the innovative design that always seems to show up first on Nike. We believed if we could build a shoe that was good enough to meet the demands of serious runners like you, the word would spread fast.

And it has. Today, our shoes do most of our advertising for us. And the name Nike is famous. We'd like to thank you for all the ads you've been running for us. On your feet.

NIKE

8285 SW Nimbus Ave. Suite 115

Beaverton, Oregon 97005

Various 1970s running shoes vintage Nike, Brooks, adidas, Puma, New Balance and more

Here’s a 1977 vintage sneaker ad for Starting Line Sports featuring vintage runners from Nike, Brooks, adidas, Puma, New Balance, Etonic, Tiger and Converse. This original vintage Starting Line Sports print ad is available at our web store RewindRunning.com.

Outside of that, seeing as today is New Year’s Day, we hope everyone has a very Happy New Year and an awesome 2023.

Ad info is below:

You demand the best.

We've got them!

Nike LD-1000 V

New Balance 320

Adidas Formula I

Puma Easy Rider

Adidas TRX

Brooks 430 Vantage

Etonic KM Street Fighter

Tiger Ohbori

Brooks Texan

Tiger Spartan B

Nike Vainqueur

Brooks Victress

Nike Waffle Trainer

Adidas Runner

Nike Elite

Converse World Class Trainer

Brooks 430 Delta

Tiger Montreal

You rate only the best. That's just what you get when you order from Starting Line Sports. Highest quality. Top manufacturers. Widest selection. For the finest in running shoes, you can depend on Starting Line Sports.