Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

Puma Rider series featuring the Easy II, SM, Fast, Track and Lite model sneakers

Here’s and old school ad for Puma’s Rider series featuring the Easy Rider II, S M Rider, Fast Rider, Track Rider and Lite Rider. It’s interesting that the "Federbein" cushions were designed based on the shock absorbing systems of huge cargo trucks. This original vintage Puma sneaker print ad is available at our web store RewindRunning.com.

Ad info is below:

NICE AND EASY RIDERS

Look what Puma has done to its Easy Rider running shoe series. Now there are 5 models for training and racing, built for lightness, flexibility and durability.

310 grams
EASY RIDER II—Our fine trainer features a direct-foamed PU midsole, super lightweight uppers, strong heel counter and a patented outsole of truncated cones for exceptional traction and comfort.

280 grams
S M RIDER—A revolutionary new outsole called the "Federbein" cushions and distributes footstrike shock evenly. Puma designers took the idea from the shock absorbing systems of huge cargo trucks. A midsole of soft cellular rubber make this shoe an ideal trainer for runners with foot problems.

250 grams
FAST RIDER—You can train or race in this comfortable new moccasin-type running shoe with Federbein outsole and cellular rubber midsole.

TRACK RIDER—Another trainer-racer, this exceptionally light variation with Federbein outsole and cellular rubber midsole is equally at home on roads or artificial surfaces.

230 grams
LITE RIDER—The featherweight upper of this racing shoe encloses the foot like a glove while inter-changeable and washable insoles form individually to the runner's feet. Angled cones on the outsole move freely to lessen the impact of

PUMA
PUT ON THE CAT!

Vintage Puma Easy Rider 1981 sneaker ad

Here’s an old school vintage ad for the 1981 Puma Easy Rider model running shoes. In this ad Puma takes you through the importance of the shoe last construction. This original vintage Puma Easy Rider sneaker print ad is available at our web store Rewind Running.

Ad info is below:

ARE RUNNING INJURIES NECESSARY?

Nobody has to tell a serious runner that his feet and legs (and hips and back) take a beating. Nobody has to tell him or her that ifs important to have good shoes. But PUMA thinks it's time someone told the serious runner about an elemental and crucial step in the building of running shoes that running shoe companies have been hesitant to discuss.

Running's Best Kept Secret: The Last. Every shoe starts with the last. It's also called a mold. But it would be better to think of it as the blueprint for the shoe, because every-thing that comes after depends on how it is designed. The stress points peculiar to a running shoe. as opposed to a tennis shoe or basketball shoe, are built into the last.

If The Last Is Important, Why Is It Neglected? Far, far away in the Far East many of the top running shoes are made in the same factory, side by side, with a standard last. A last, by the way, that is not specifically designed for a running shoe. Why would they do such a thing, you might ask.

It Takes A Lot To Build A Last. It took PUMA thousands of feet of film showing what happens to every part of the foot in training and racing situations. It took PUMA hundreds of exact-dimension measurements of hundreds of runners' feet. When we were finally ready to build our running lasts, we knew exactly where the stress points were for training and racing, and we knew the dimensions and proportions of the feet we were making shoes for. Then we made five different lasts. Four for running, and one for racing. (They are considered so valuable, by the way, that only a few people know where they are kept.)

Only A Running Last Can Give Running Support And Running Fit. PUMA lasts were designed according to the unique stresses of long distance running and racing, and according to true averages of foot dimensions. Our lasts tell us exactly where the uppers should give support. We know exactly where there should be lateral and medial stability, and where there should be flexibility. The differences in our lasts and others may, in some cases, seem subtle. But when one is talking about 35 or more miles of running a week, these differences are magnified many times. Almost every serious runner is familiar with the slight nag that becomes a chronic injury.

A PUMA Running Last Bends Where The Running Foot Bends. Here you see a simple demonstration you can verify for your-self. A running foot bends precisely at the ball of the foot, at a precise angle! Press any PUMA between your hands as shown, and it will bend at precisely the same place, and at the same degree of angle. Now press another running shoe and see what you get.

PUMA Is One Of Only Two Companies That Absolutely Controls How Its Shoes Are Made. PUMA and one other company try to use factories that make shoes for them alone. As we mentioned before, many running shoes start out in one factory in the Far East. We're willing to pay to see that our design specs are carried out exactly; and to keep a tight rein on quality control via our own PUMA inspectors.

PUMA Believes Running Injuries Can Be Prevented. Dr. Donald Riggs is PUMAS Chief Technical Consultant in the USA. When he was the distance running coach at San Jose State, he never had a shoe-related injury. He attributes this to thoughtful conditioning of his athletes, and to PUMA running shoes, which were the only running shoe worn at San Jose State. There is a wealth of information today on how to condition oneself properly, and run so as to prevent injuries. And we know there is at least one shoe that is thoughtfully designed, down to the fast detail, so as to prevent injuries. Injuries don't have to happen. Let's all pass the word.

PUMA

Puma Great Cat Family 1979 vintage sneaker ad

Here’s an old school 1979 vintage sneaker ad for Puma featuring their Easy Rider, Whirlwind, Sky Rider, Rocket trainer, Joy Rider and Rockette model runners.

Ad info is below:

THE GREAT CAT FAMILY

PUMA's Easy Rider has spawned a generation of great cats for training and racing. All of the Easy Rider features — sturdy heel counter, improved foot support system, shock absorbing cones and thick, tough wedge — are found in its bold new family.

Easy Rider and its offspring are built to cushion the foot, minimizing stress on the ankle, heel and surrounding tendons. all cones on the soles of some models cushion the shock of impact while shorter cones cut down wear by checking compression of the taller ones. Reinforced uppers provide comfort and foot-gripping support.

The Great Cat Family is designed for mile after mile of injury-free, pleasurable running using the same superior technology that outfitted nine of eleven starters on Argentina's World Cup soccer champions. PUMA — The Great Cat Family. Grrrr.

PUMA
A pride of PUMAS: Top. Rocket trainer. Middle row, from left, Joy Rider women's trainer; Rockette women's trainer:

Puma 1980 vintage ad featuring the Fast Rider, Lite Rider and Track Rider

Here’s a 1980 vintage sneaker ad for Puma's Fast Rider, Lite Rider and Track Rider model kicks. They're all about the 'Federbein sole' in this ad which is an inverted V-shaped pattern to cushion impact. This original vintage running shoe ad is available at our RewindRunning.com web store.

Ad info is below:

PUMA BUILDS QUALITY.

ALWAYS HAS.

ALWAYS WILL.

RW5-STAR
Runner's World Magazine

👟 Fast Rider

👟 Lite Rider

👟 Track Rider

Puma produces running shoes that are clearly superior. The sport's largest publication agrees.

"If one company can be singled out for its advances in a year, it would have to be Puma ... Puma has been doing its homework:. wrote Runner's World Magazine in its 1980 Shoe Survey issue.

Runner's World gave 5-Star Ratings to the following Puma running shoes:

Fast Rider: This new men's trainer weighs only 278.7 grams. A revolutionary development, the Federbein sole, features studs arranged in inverted "V" patterns that spread to cushion impact. It's one of the most com-fortable shoes Puma has ever produced.

Lite Rider: Built for racing, this shoe offers good impact protec-tion front and rear plus excellent sole wear. Removable and wash-able insoles form to your feet.

Track Rider: Slip-last construc-tion makes this trainer-racer fit like a glove, while micro-soft rubber midsoles and the new Federbein sole combine for an excellent ride. This shoe ranked 1st in sole wear among men's racing flats.

The rest of the shoes in Puma's new running line are crafted with the same deliberate care and workmanship because Puma builds quality—and always will. 

PUMA

Puma Lite Riders vintage sneaker ad

Here's an old school ad for Puma Lite Riders.

Puma new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support. Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather. Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it. You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family