New Balance W320 — The Deffest®. A vintage and retro sneaker blog.

This one is for the ladies. Today we’ve got an old school New Balance W320 vintage women's running shoes ad from 1978. This original vintage sneaker ad is available over at our RewindRunning.com web store.

Ad info is below:

new width sizing for women

the W320

Yes, New Balance's top-rate road trainer, the 320, now comes in a special model for women runners. Called the W320, it's designed on a woman's athletic combination last with a heel two sizes narrower for a snugger fit throughout the heel and Achilles tendon area. Otherwise, it's the same great trainer - with full width sizing (women's 4AA-10D, soft one-piece upper, unique arch-support saddle, and durable protective sole/wedge/midsole combination. In Royal Blue and White with distinctive Red logo. New Balance's W320 - the first running shoe truly fit for women.

New balance

38 Everett Street

Boston, Massachusetts 01234

Distributed in Canada by Sport Dinaco Inc. of Laval, Quebec.

Back again with another 1979 ad from New Balance featuring their W320 and W355 women’s trainers.

Ad info is below:

Two new road softeners for women.

Don't let the pavement pound your feet mercilessly. New Balance's top-rated W320 and W355 trainers for women provide superior protection and comfort, a precision fit in widths as well as lengths, and total performance. Both shoes are designed on a special woman's athletic combination last with box toe and two-sizes-narrower heel.

The new vinyl Achilles tendon pads and heel strips prevent slippage; the one-piece, foam-backed uppers provide glove-like comfort; the arch-support saddles cinch your feet snugly and firmly; and the tough, well-cushioned sole/wedge/midsole materials give durable protection. Both shoes display stylish new colors too — Cal Blue with White for the W320, and Cal Blue with Yellow for the W355 — and both come in women's sizes 4-10 and widths AA-D. (Sizes 11-12 avail-able at addition-al cost.)

new balance