Saucony Jazz vintage sneaker ad from 1983

Here’s another cool 1980s print ad for the Saucony Jazz vintage running shoes. These vintage runners featured a Deceleration Plug and "Indy 500" rubber. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

ENCORE PERFORMANCE: JAZZ PLUS.

Saucony continues the quality, craftsmanship and innovation of the Jazz with the Jazz Plus.

Another Saucony first: the biomechanically designed Deceleration Plug. An asymetrical wedge that works during the deceleration phase of a step; enhancing natural pronation and stabilizing rear and mid-foot stride.

Jazz Plus upper utilizes 400 denier nylon mesh for evaporation and new split tip pattern for flexibility. Jazz Plus also features the revolu-tionary Magic outersole of "Indy 500" rubber and diamond shaped stud design. The diamond pattern provides cushioning and shock absorption; center plug in each diamond stabilizes impact.

Jazz Plus from Saucony . . . and Lady Jazz Plus. Listen to your feet. Try on a pair. At better running shops and sporting goods dealers everywhere.

Saucony

The Mark of Innovation.

Div. of Hyde Athletic Industries, Inc., 432 Columbia Street, Cambridge, MA 02141

Saucony Magic 1983 vintage sneaker ad

Here’s an old school 1980s print ad for the Saucony Magic vintage running shoes. This MAGIC runner incorporates the "Indy 500" rubber sole and the Saucony "Dutchman" design that distributed the force of impact over the entire heel area in order to reduce the tendency to pronate. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

At Saucony, the innovations keep on coming ...like Magic.

A shoe specifically engineered for increased stability and superior cushioning on heel strike. Our revolutionary new Magic outersole composed of durable "Indy 500" rubber features a unique diamond shaped stud design. It provides cushioning to absorb shock, while the center plug in each diamond adds stability on impact. Contact is smoother and quicker; stability and traction are increased. The heel and the inner plug of each diamond are ribbed to inhibit wear, thus increasing the life of the sole.

Saucony Magic: new from the ground up. From outersole to midsole to new, removable sock insert, Magic means innovation. Fitted into every Magic sock insert is our new Wingfoor XL heel strike cushion. A virtually "bounceless" high technology rubber compound, it is 30% lighter and 15% more shock absorbent than conventional compounds. Extra protection from compression injuries without added weight. What's more, "transition bars" on each cushion distribute force evenly, so you're protected regardless of where your heel strikes.

The new Magic upper has serious running miles built in by design: a new 420 denier nylon mesh is trimmed in durable pigskin, the new multi-flex lacing pattern and eyestay afford snug tying and freedom of flex in the forefoot area. The ScotchliteTM heel tab provides visibility at night. The "Magic Cush-ion" EVA material used in the mid-sole and heel wedge is superior to earlier formula-tions: it has less compression set, improved rebound qualities and higher tear strength.

Magic also incorporates the Saucony "Dutchman" to distribute the force of impact over the entire heel area, and reducing the tendency to pronate.

Think of it as another innovation in running shoes from Saucony, but ask for it by name: Magic or Lady Magic.

See Saucony shoes and Saucony Magic running clothes at better running shops and sporting goods dealers.

Saucony MAGIC

Div. of Hyde Athletic Industries, Inc.
432 Columbia Street, Cambridge, MA 02141

Saucony Scat and Dove 1977 three stripe vintage sneaker ad

Nope, not adidas. In our last post we posted some 3 stripe vintage Sears the Winner II sneakers and today we're back with another 3 stripe pair of runners, this time from Saucony. This ad is from 1977 for their Scat and Dove model Women's running and track shoes. This original vintage Saucony print ad is available at our web store Rewind Running.

Ad info is below:

Ladies’ First.

SCAT women's track shoe, rated first by Runner's World in 1977.

DOVE women's training shoe, rated first by Runner's World in 1976.

Saucony Scat is the top-ranked women's spiked shoe because it's specifically designed for the woman runner. It's not just an adaptation of our popular men's Speedstar, or any other model in our full line of men's track shoes. The Scat's uppers are soft, well-padded blue nylon. The bottom, with a small heel lift, is suited for both sprints and distance running. Heel and ankle collars are well-padded for comfort. And the chevron-claw spike plate with seven receptacles is a Saucony exclusive. Dove, the top-ranked women's training shoe for 1976, has a flared heel and suction cup traction sole. The tongue and quarter are fully padded. The Dove's uppers are lightweight, soft, white nylon with color-coordinated blue trim. You know how important good shoes are for comfort and performance. So remember the name. Saucony. Top-ranked women's shoes for training and competition at a lower price than any ranked shoe, regardless of category.

We're out in front. And we're going to stay there.

saucony

SHOE MFG. CO., INC

A Subsidiary of Hyde Athletic Industries, Inc. 12 Peach St., Kutztown, PA 19530 (215) 683-8711

Saucony Bullet and Pacesetter 1978 vintage racing shoes

Here’s an old school ad for Saucony and the second vintage Saucony ad we’ve posted featuring Olympic medalist Edwin Roberts, the other one is here. The Pacesetters have the Tufcrepe soles and both pairs were made in the U.S.A. This original vintage Saucony print ad is available at our web store Rewind Running.

Ad info is below:

Bullet (Model No. 8832) .. blue with gold trim, and a tough Gumtred sole in basketweave design. Features padded quarter and Achilles tendon protector. and weighs a feather-light five ounces.

"Saucony's two new track shoes look great, feel great and weigh practically nothing."
-Edwin Roberts, Olympic Medalist and Track Coach at Temple University

Introducing two topflight additions to the Saucony line of racing shoes—Bullet for sprint events, and Pacesetter for the distances.

Both have nylon oxford uppers with suede trim ... one-piece seamless toe construction . . . and versatile 7-position nylon tap with interchangeable spike positions. Saucony offers a full line of racing shoes and training flats for men and women. Edwin Roberts calls these two new Saucony shoes, "the best available for runners at every level of competition. They are attractive, comfortable, durable, and very light in weight. And they are reasonably priced! After all, why should you pay $40 for a shoe because some celebrity got his for nothing?"

Pacesetter (Model No. 8834) ... gold with blue trim, and an extremely high-abrasion Tufcrepe. sole in Caprice design. The sole is flared and rolled, and the heel wedge assures maximum shock absorption. Pacesetter's sock liner is 2-way-stretch nylon on rubber.

saucony
SHOE MFG. Co. INC
A Subsidiary of Hyde Athletic Industries. Inc 12 Peach St . Kutztown. PA 19530 (215) 683-8711

All Saucony shoes are made in the U.S.A.

Saucony vintage 1979 sneaker ad for the Hornet and Trainer 1980 running shoes

Here’s a 1979 vintage sneaker ad for Saucony for the Hornet and Trainer 1980 running shoe models. This is from back in the day when sneakers were made in the USA. This original vintage Saucony print ad is available at our web store RewindRunning.com.

Ad info is below:

Share the road with a runner! Saucony
Its no accident runners wear Saucony shoes!

RW5-Star ⋆⋆⋆⋆⋆

You can see why our "Share the road..:' bumper sticker is such a favorite with runners. Runners also know when Runners World Magazine gives shoes a "5 Star Rating" they have to be good. Saucony running shoes are. Another thing. You'll find Saucony priced well below other popular running shoes. That's because they're made by third and fourth generation American shoemakers. Craftsmen who know how to put a perfect running shoe together without charging run-away prices. Top quality at sensible prices. That's why it's no accident runners prefer Saucony running shoes. Try them. (For a FREE "Share the road..:' bumper sticker talk to your local sporting goods dealer or favorite running shop.)

HORNET New features include a seamless toe pattern and tighter fitting heel counter for better foot control. Still a tremendous value. Ranked #1 for rearfoot impact absorption. Available in widths. A,

TRAINER 1980 TRAINER 1980 The top of our line, designed for the serious runner. Unique slip-lasted construction means soft foam replaces the insole board. Extremely lightweight. Features grip-fit heel counter, seamless toe construction and stud-type sole. Ranked #1 for flexibility. In blue or tan.

Saucony
...performance you can't outrun.

A product of Hyde Athletic Industries, Inc.
432 Columbia Street, Cambridge, MA 02141

Saucony Again... 1980 Trainer and Ms. Trainer vintage sneaker ads

Here’s a couple of vintage ads for the Trainer 1980 and Ms. Trainer 1980 where Saucony is celebrating their RW5-Star rating. The original Trainer 1980 and Ms. Trainer vintage print advertisement is available over at our RewindRunning.com web store.

Ad info is below:

SAUCONY AGAIN...

Last year Saucony won recognition with 5-Star Ratings from Runner's World. This year it's Saucony again. And Saucony is a top competitor with seven shoes winning lop ratings. So, Trainer 1980® is just the start of 5-Star Winners! TRAINER 1980 HAS QUALITY PLUS
• Slip lasted construction improves cushioning and flexibility.
• High quality carbon rubber sole with heel plug for long wear and better traction.
• Long, firm heel counter for added foot control. Get a good run for your money.
Get the 5-Star Trainer 1980!

Saucony
…the shoes for serious runners!

Ad 2 info is below:

SAUCONY AGAIN...

One of the seven Saucony shoes to win the top rating was this beauty. The Ms. Trainer 1980'. A top quality running shoe for women that is priced to deliver top value. Look at the features. THE UNIQUE FEATURES OF MS. TRAINER 1980
• High quality carbon rubber sole with heel plug for long wear and better traction.
• Hinged Insole strip for ultimate flexibility.
See the Ms. Trainer 1980 and other top-rated Saucony shoes for women at your 16. favorite running shop!

Saucony
…the shoes for serious runners!

Saucony Ms. Trainer 1980 and Ms. Hornet vintage sneaker ad

This one is for the ladies. Here’s a 1979 vintage ad for Saucony’s Ms. Trainer 1980 and Ms. Hornet model running shoes.

Ad info is below:

Remember that pair of "good, sturdy, sensible" shoes your mother made you buy? She said they'd support your feet and really last. The only problem was they looked like "good, sturdy, sensible shoes!”

Introducing two new running shoe fashions from Saucony. We've combined an innovative design concept with all the features of our Runner's World 5-Star men's shoes into these attractive new women's shoes — Ms. Trainer 1980 and Ms. Hornet.

If you run miles every day to prepare for competition ... Ms. Trainer 1980 is the shoe for you. Its blue nylon uppers are trimmed with blue suede and a gold and blue Sau-cony stripe. The stud-type sole provides the cushioning that's vital for miles and miles of training.

If you run for pleasure and personal challenge . . . Ms. Hornet is the perfect shoe for you. Its beige nylon uppers are trimmed with tan suede and a brown and gold Sac-cony stripe. A seamless toe design is one of many features that makes this shoe super comfortable.

Ask for Ms. Trainer 1980 and Ms. Hornet at your favorite running shop or sporting goods store. Because a shoe that fits perfectly, is as comfortable as a cloud, and supports better than Grandma's orthopedics . . . doesn't have to be ugly.

Ms. Trainer 1980 and Ms. Hornet are the only training shoes constructed with Sau-cony's unique hinged insole. Firm fiberboard at the heel and toe is hinged by a velour strip at the ball of the foot to provide the ultimate in flexibility. An-other innovative concept from Saucony to improve your running.

Indulge Yourself.

All Saucony running shoes are made in the U.S.A.

saucony SHOE MFG. CO ,INC
A Subsidiary of Hyde Athletic Industries, Inc. 12 Peach St . Kutztown, PA 19530 (215) 683-8711

Saucony Hornet, Trainer 1980, Ms. Gripper and Dove II vintage sneaker ad

Here’s a 1979 vintage sneaker ad for Saucony featuring the Hornet, Trainer 1980, Ms. Gripper and Dove II vintage running shoe models. The Hornet and Trainer 1980 received Runner’s World 5-star honors.

Ad info is below:

Not one, but two Saucony running shoes rated 5-Stars by Runner's World

Hornet — This Runners World 5-Star Shoe is listed as “an excellent shoe. Very good construction, excellent buy. We recommend this shoe highly." It was ranked #1 for rearfoot impact absorption

Trainer 1980 — Given a #1 ranking for flexibility, this Runner's World 5-Star Shoe was called "A brand new excellent shoe… We recommend this shoe." It’s made with soft foam replacing the insole board.

Ms. Gripper — Rated 4-Stars by Runner's World. “Excellent rearfoot cushioning." Saucony's second generation in a long line of fine women's running shoes.

Dove II — "Excellent rearfoot impact protection... " says Runner's World. "Best buy for the money. We recommend it." Rated an RW 4-Star Shoe.

Were pleased. But were not surprised: We've been making quality shoes in Kutztown since 1898. We know what it takes to make a shoe that provides maximum comfort and support. So we're not surprised that these two were given top ranking. Or that our two women's models are Runner's World 4-Star Shoes.

The only thing surprising about Saucony is our price. Each of our top-rated shoes is the lowest priced shoe of its type. But we're not about to sit back and rest on our stars. We're committed to old-fashioned pride of craftsman-ship. And we're dedicated to finding design improvements to make our top-rated shoes even better. So don't be surprised to find Saucony out in front. In the ratings ... and the running.

SAUCONY SHOE MFG. CO.,INC.
A Subsidiary of Hyde Athletic 'Industries, Inc.
12 Peach St . Kutztown, PA 19530 (215) 683-8711

Saucony Hornet and Ms Hornet 1979 vintage sneaker ad

We saw that Saucony recently put out a new Hornet model retro runner. Here’s a 1979 advertisement for the original Hornet and Ms. Hornet runners.

Ad info is below:

To run right...run light
Try the Saucony Hornet or Ms. Hornet at The Athlete's Foot stores.

RW5 - Star *****
1979
Runner’s World Magazine

The Hornet has exceptional lightweight nylon uppers, thick midsole-wedge with a herringbone outsole design, and comes in widths. Rated No. 1 for rear foot impact absorption. The Ms. Hornet has a unique hinged-insole strip for flexibility, and features a seamless toe construction. At participating THE ATHLETE'S FOOT stores. No one knows the athlete's foot like The Athlete’s Foot.

Saucony 1979 vintage sneaker ad for the Trainer and Ms. Trainer 1980

Here’s a 1979 Athlete’s Foot ad for the Saucony Trainer 1980 and Ms. Trainer 1980. This ad features some horribly difficult to read text but I had the OCR machine run the translation below. Saucony should bring these back.

Ad info is below:

Flexibility!

Durability!

You get both in the new Saucony Trainer 1980 and Ms. Trainer 1980 at THE ATHLETE’S FOOT stores.

The Saucony TRAINER 1980 is the only training shoe constructed with soft foam replacing the insote board under the sock liner. It helps you to run with ease - with minimum shock, and still gives you good support. A.RUNNER'S WORLD 5-star shoe.

The MS. TRAINER-1980 is constructed with an innovative hinged insole strip providing the flexibility and support she needs for miles of training. It’s the perfect shoe for the serious woman-runner.

Men's TRAINER 1980 in blue or tan. Ladies' MS. TRAINER 198D in blue at participating THE ATHLETE'S FOOT stores. No one knows the athlete's foot like The Athletes Foot.