Converse Thunderbolt & Equinox Arthur Lydiard vintage sneaker ad ​

Converse "The Art of Running" 1984 Arthur Lydiard Thunderbolt and Equinox vintage sneaker ad. Another popular theme of these old 80s running shoe ads is the “track coach sponsorship.” After the success of Nike and Bill Bowerman there was a long line of track coach endorsers that came out to promote different brands and lines of running shoes.

Arthur Lydiard was well known and prior to these runners with Converse he sponsored a pair of sneakers by the EB Brütting company in Germany called the Lydiard EB Brütting Road Runner. Lydiard also taught Bill Bowerman how to jog. After that he designed these Thunderbolt and Equinox shoes for Converse. Converse re-issued the Thunderbolt and these sneakers have a really cool, unique style to them.

Ad info is below:

THE ART OF RUNNING
Arthur Lydiard, the world's greatest distance coach and designer of the new Converse Lydiard Equinox and Lydiard Thunderbolt.
“As a distance coach, I don't base my running methods solely on strength. Running's a science. That's why I chose to work with Converse. Converse is dedicated to biomechanical research. And together we've developed innovative design features that provide major benefits to the serious runner. We built the new Equinox' and Thunderbolt- on my own last... a curved, contoured and balanced last...the first of its kind. Special features include the extremely lightweight, yet durable Indy 500 outsole. A removable conformal footbed. And a molded mid-sole that keeps its resilience mile after mile. We also designed the Equinox"' in widths.

The results? Shoes that fit your foot and at the same time are lightweight and flexible. Three musts for any shoe you're going a long distance on. I strongly recommend serious runners train in the new Converse Lydiard Equinox and race in the Lydiard Thunderbolt. Like I tell all my runners, being good isn't luck. It's a science. Resign yourself to that and you'll go far"

Lydiard Equinox Training

Men’s widths B, D, EE and Women’s AA, B, C.

Lydiard Thunderbolt Racing Flat

CONVERSE
Reach for the stars. Reach for Converse.
1984 Converse Inc
The Official Athletic Shoe of the 1984 Olympic Games.

Avia 1981 "New Wave" vintage sneaker ad

Avia "New Wave" 1981 vintage running shoe ad. Avia is another sneaker brand that was founded in Oregon in 1979. Avia's claim to fame is the canitlevered sole technology which is prominently featured in this ad and uses cushion to add stability and reduce shock. This original vintage Avia sneaker print ad is available at our web store RewindRunning.com.

Ad info is below:

AVIA. NEW WAVE IN RUNNING SHOES.

We are not conventional. We are AVIA. We are bio-mechanical, We are the cantilevered sole. Kinetic stability, We are the future.

We are the sole that increases stability. Reduces shock. Minimizes ankle pronation. 

We are the inventors of the cantilever design, Proven to deflect shock out, away from your foot— not up your leg. We are crafted with the finest materials. To suit the finest design.

We are AVIA. The new wave in running shoes. 

AVIA
For more information, write AVIA
Innovative by Design 7080 S.W. Fir Loop-Tigard, OR 97223

Vans Serio Ultra vintage sneaker ad from 1984

Here's a Vans Serio vintage sneaker ad from 1984 for running shoe models 53, 252 and 352. While they're normally associated with ushering in skate culture and the iconic late 70s style no. 48 Jeff Spicoli 'Fast Times at Ridgemont High' checkerboard sneakers they also had a solid running shoe phase for several years back in the day.

VANS Serio ULTRA ATHLETIC FOOTWEAR Handmade ONLY in America

MODEL 352 

MODEL 252 

MODEL 53 

OUR LAST COULD MAKE YOU FIRST!

When you tie on VANS for roadwork or race date, you are assured of a lightweight, protective foot covering to go your distance. VANS hand crafted, American-made Ultra Athletic shoes are produced from the finest quality materials available. There are nineteen check points in the production of each Ultra running shoe to meet our exacting quality control standards; your exacting performance standards. And, we've taken the guesswork out of perfect fit with 12 last widths-AAAA to EEEEE-to select from in each full and half-size in MEN'S, 2 1/ 2 through 20, and WOMEN'S, 4 through 14, Ultra Running Shoe.

VANS....Making A Lasting Impression With Athletes!
-Bill Emmerton's Definitive Guide To Running"

Seen by millions on USA network is now available, by popular demand, on home video cassette. (only $39.99) Here's practical advice on how you can start, or improve, your personal training program safely and effectively. VIDEO CASSETTE AVAILABLE IN BOTH VHS AND BETA. To order a cassette make a money order payable to: ED HANSEN 1454 Seward Street Hollywood California 90028. AVM_ P.O. BOX 729 ANAHEIM, CALIF. 92805

Onitsuka Tiger 1977 Enduro vintage sneaker ad

Onitsuka Tiger 1977 Enduro 🔥 vintage sneaker ad featuring the "aggressive 'Tuf Trak' sole." In recent years Onitsuka has brought this sneaker back as the EDR 78.

Ad info is below:

The All Terrain Training Shoe... 

Across the fields...down the road. Wherever you run, the Tiger Enduro is the all terrain shoe built to take it! The aggressive "Tuf Trak" sole design utilizes 16 round and 97 cross shaped, irregularly arranged cletes for superior gripping action in sand, mud or pavement. The durable, "Tuf Trak" sole turns up at the toe, and wraps around the back of the flared heel for maximum traction and performance. The high density rubber mid-sole virtually eliminates leg shock and achilles tendon strain. The cushioned inner sole and tall molded heel collar give support and comfort for long workouts. The lightweight ENDURO features breathable nylon mesh uppers with re-enforced suede leather heel and toe. If you run in the rough, get the shoe that's built to take it. Tiger is known for its durability. Ask your sports shoe dealer for the Tiger Enduro.

Tiger SPORT SHOES

Stride Rite Super Z 1979 and 80 kids vintage sneaker ads

Here are a couple of old school Stride Rite vintage sneaker ads from 1979 and 1980.

Ad 1 info is below:

Introducing Super Z. The first high performance running shoe designed specifically for kids. 

For kids who are serious about running, Stride Rite's brand new Super Z high performance shoe is finally here. There's a Texon sole for extra flexibility and strength. A firm counter to stabilize the back of the foot on impact. A special lightweight 420 denier nylon upper for extra strength. Durable leather trim. Over 50% natural rubber in the outsole, for lightness and high performance. And child size 12 weighs only 6 ounces —the optimum weight for durabiliy and performance. In fact, you'll find that Super Z has all the features common to adult high performance shoes. But there's one important difference: Super Z is the first performance shoe built on a last that's scientifically designed just for kids.

At Stride Rite, we want to do everything we can to help kid's feet V' develop as they should. So for kids who take running seriously, be sure to get Stride Rite Super Z —the only high performance shoe specifically designed for kids. Available 4-i only at Stride Rite Dealers. Stride Rite. Anything else is something less. 

Stride Rite 
 

Ad 2 info is below:

Super Z and new Mesh Super Z II
One Great Running Shoe For Kids Deserves Another. 

Last year Stride Rite® came out with Super Z—the first high-performance running shoe designed exclusively for kids. Because of its superior quality, Super Z received a five star rating from Runner's World Magazine. And now, Stride Rite has developed another equally outstanding running shoe for kids—Super Z II. Super Z and Super Z II are the first high performance running shoes built on a last that's scientifically made just for kids. Both have a Texon insole for extra flexibility and strength. A firm counter to stabilize the back of the foot on impact. Durable leather trim. Over 50% natural rubber in the outsole for lightness and high performance. And children's size 12 weighs only 6 ounces—the optimum weight for durability and performance.

The Super Z has a special light-weight 420 denier nylon upper—extra strength for the extra tough runner. And the Super Z II, with its super flexible nylon mesh, is especially made for kids whose feet perspire a lot and need an extra chance to "breathe." While kids aren't always concerned with the importance of their growing feet—Stride Rite is. Be sure to get your kids into Super Z and New Mesh Super Z II. The high performance running shoes made exclusively for kids. Available only at Stride Rite dealers. 

Stride Rite 
The Stride Rite Corporation, Boston, MA 02118
 

Autry The Wildcat 1979 vintage sneaker ad

Here's another cool old brand from the 70's known as Autry. They were from Dallas, TX and had 3 chevrons as their logo.

PADDING IS PROTECTION!

COMFORT IS THE NAME OF THE GAME!

The Wildcat

* Extra thick padded collar and achilles tendon pad

* Padded tongue with lacing loop

* A FULL drop collar for smooth seamless heel comfort both back and sides.

* A rigid nylon heel counter for stability and protection against pronatory forces

* Nylon upper to allow your feet to breathe, reinforced with suede leather at toe, heel and lacing throat.

* High toe box for freedom of movement and blister protection.

* Freedom flex toe design to protect against pinching at toe-off

* Special sponge rubber insole to protect against blisters and callouses.

* A built in arch cushion for shock absorption.

* Dual density midsole for added shock protection and a 60-40 flex point.

* Slightly flared heel for ankle prora-tion protection.

* Reinforced Chevron sole to put more surface at high wear areas. 

YOU CAN'T BEAT THE FOOT PROTECTION OF A WILDCAT

Autry Industries Inc.
11420 Reeder Road, Dallas, Texas 75229

Sears the Winner II 1978 vintage sneaker ad

“The Winner II” Sportshoe

Nylon with split-suede trim upper. Padded tongue and collar. In blue, beige, red and green. See the entire line of Winner II imported Sportshoes at The Shoe Place.

Sears

New Balance SuperComp vintage sneaker ad from 1978

Here’s a cool old sneaker advertisement for the New Balance SuperComp runners from 1978.

Ad info is below:

SuperComp Solid, lightweight competition flat with durable airspring sole of Lydec®. The stretch foam insole minimizes friction and heat build-up, while the breathable polyester-mesh upper maximizes ventilation. With snug heel counter, soft tricot-lined Achilles tendon pad, and brush configuration sole for excellent traction on roads and synthetic tracks. Men and women, 31/2AA-I5EEEE, in Yellow/Orange/Red with White trim. 

Width sizing means fit, comfort and performance. 

See your local authorized New Balance dealer, or send for our free color catalog. 38 Everett Street Boston, Massachusetts 02134 

new balance athletic shoes usa

Saucony 80s vintage sneaker advertisement

Cool old school sneaker advertisement from 1980 featuring the Saucony Hornet, Trainer 1980, Ms. Gripper and Dove II. This original vintage Saucony sneaker print ad is available at our web store Rewind Running.

Ad info is below:

SAUCONY SHOEMAKERS

combine old-fashioned craftsmanship with modern technology to produce some of the finest running shoes in the world. 

We've been making quality shoes along the Saucony Creek in Kutztown since 1898. These four craftsmen alone represent a combined total of 135 years of shoemaking experience. Saucony makes a full line of running shoes for men and women ... quality training and racing flats retailing from $20 to $30. All made in the Pennsylvania Dutch tradition for craftsmanship available to your favorite running shop or sporting goods dealer from five warehouses across the country. That's Saucony (SOCK-a-knee) running shoes. Ask for them by name. 

Hornet: Ranked #1 for rearfoot impact absorption and called "an excellent shoe. Very good construction, excellent buy. We recommend this shoe highly." Available in widths. 

Trainer 1980: Made with soft foam replacing the insole board, it was given a #1 ranking for flexibility, and listed as "A brand new excellent shoe ... We recommend this shoe." 

Ms. Gripper: Cited for "Excellent rearfoot cushioning," this shoe has a pre-molded fiber counter for maxi-mum heel stability. Features open-nylon mesh uppers and waffle-type studsole. 

Dove II: RW noted, "Excellent rear-foot impact protection ... Best buy for the money. We recommend it." This shoe features full nylon uppers. Its sole has non-slip suction cup design tread.

saucony SHOE MFG. CO., INC.
A Subsidiary of Hyde Athletic Industries, Inc.
12 Peach St., Kutztown, PA 19530 (215) 683-8711

Tred2 "Double D" vintage sneaker ad ​

Tred 2 "Double D" Vintage sneaker print ad. Another cool old sneaker brand that was made in the USA back in the day.

DOUBLE D:
THE ONE SHOE THAT DELIVERS THE TWO THINGS YOUR FOOT NEEDS MOST.

Rearfoot stability and forefoot cushion. That's hard to get in one shoe. That's why TRED 2 invented some-thing called the Double Durometer midsole. A durometer is a measure of firmness or softness of a material. We made the Double with two different ones because your foot wants it that way. When it hits, your rear-foot needs a thicker cushion for shock absorption and then a firmer density midsole for stability and prevention of over-pronation. Your fore-foot needs a softer midsole for easy flex and cushion on toe-off. With the TRED 2 Double D'," your foot doesn't have to com-promise.

Your heel gets a durometer of 35. Your forefoot gets one of 30. Your eye will see the difference in color and your foot will feel it in comfort. Combine Double D"with a light nylon upper reinforced with suede for durability. A unique flex tip for increased forward mobility. And a two-level honeycomb outer sole for superior traction and longer wear. It all adds up to only 297 grams (size 9). The TRED 2 Double D. Because your foot wants the best of two shoes when it can only wear one.

TRED 2 SPORT SHOES
2510 Channing Avenue
San Jose, CA 95131

Kaepa 1979 vintage sneaker ad

Here's a 1979 Kaepa vintage sneaker ad with the innovative (and a little bit strange looking) dual lace system.

IF THE SHOE FITS, WEAR IT.
Kaepa takes out the IF!

1 . The upper vamp laces independently across a thick foam-padded tongue to provide snug fit for the instep and heel. It can be laced up or down to provide maximum conformity and support. 

2. The lower vamp also laces independently to provide custom fit across the ball of the foot. It too can be laced up or down for maximum fit and comfort. 

3. Extra-firm heel counter contributes to stability. Padded top-line collar provides an extra measure of comfort, particularly for sockless runners. 

4. Unique striker plates on the heel provide additional balance, shock absorption and wear. 

5. Sole temper and flexibility, and wedge cushioning provide long-lasting comfort and shock absorption. 

6. Piston-tread'' construction provides great gripping action and helps to propel you on to the next stride. 

1979, Kaepa, Inc. 

Twice the fit ... How to get that great Kaepa

With Kaepa's innovative two-piece design, you get twice the lacing power and twice the fit of conventional one-lace shoes. And, after all, the fit of a running shoe is its most important consideration.

To give you an idea of the importance of fit, consider these facts. Statistically, 87% of the American public suffers from some kind of foot problem. And many physicians have determined that ailments affecting the ankle, knee, hip, and even the lower back are directly traceable to the foot.

The foot is a highly complex network of bones, muscles, tendons and ligaments. It is the organ upon which all athletic activity is based. We start with it, stop with it, change direction with it and balance on it.

Its ability to function properly is directly related to the fit of the shoe we put on it. That's where Kaepa comes in. Our patented two-lace system lets you custom fit the shoe to your forefoot, across the arch and around the heel. Unlike conventional one-lace shoes, the Kaepa shoe bends as your foot bends, flexing independently at the instep. The likelihood of blisters, callouses or abrasions is greatly reduced. 

How to get that great Kaepa fit...

The two-lace system was designed to allow the shoe to conform to the shape of your foot. Conventional shoes work just the opposite —your foot has to conform to the shape of the shoe. Only Kaepa's two laces let you secure the lower vamp across the ball of your foot, and then independently secure the upper vamp for instep, arch and heel fit. The option of lacing up or down on either vamp provides complete fitting flexibility. The highest instep or narrowest heel fits snugly, comfortably in a Kaepa shoe. Once you try it on, you'll know that it's the best-fitting running shoe you've ever worn. 

What about performance

The Kaepa shoe has been thoroughly tested to provide maximum stability, shock absorption and wear on a variety of surfaces. Features such as piston-tread design, heel-striker plates, sole temper and flexibility, wedge cushioning and padded top-line collar have been blended into a perfect harmony of performance and fit. Whether you're a fair-weather jogger or a seasoned marathoner, you'll appreciate the Kaepa shoe. IT'S THE SHOE THAT FITS! WEAR IT! 

Kaepa's full line of running and tennis shoes, both ladies' and men's, is available at many stores, shops and clubs, including the following: Foot Locker Oshman's of California Cullum & Boren — Texas Joske's of Texas Athlete's Foot — Texas Sports Service Center —Houston If Kaepa running and tennis shoes are not available in your area, please contact Kaepa, Inc., directly. 

Ladies.- Tan/Brown White/Lt. Blue Sizes 4- 10 Men's- Tan/Brown Blue,White Sizes 4- 16 

Kaepa
102031. H. 35 North, San Antonio. Texas 78233 512 655-7700 

ENGINEERED FOR THE FOOT IN MOTION

Vintage 1977 Karhu 'Marathon' sneaker ad

KARHU—MARATHON--TRAINING SHOE
#2323
THE FINEST, THE GREATEST, THE BEST NYLON UPPER TRAINING SHOE EVER MADE. 

That's really boasting, and we sure mean it. Lightweight, extra durable—soft leather reinforced along sides, front and back of heel. 34" rubber heel pad—Tapering under arch and front. Tough wearing sole brought up back of shoe. Cushioned rubber insole and arch. Orange color. Nylon. Black trim. Sizes 3 to 13. Almost 1000 pairs shipped in 8 weeks without a complaint. Only praise. Regardless of ratings, WE still believe, as well as over 2000 runners, that the Karhu 2323 nylon shoe is the finest shoe made today for marathon training, jogging, etc., etc. 

OUR PRICE $27.50
ADD $1.25 PER PAIR FOR SERVICE CHARGES. 
CARLSEN IMPORT SHOE CORP. 524 Broadway, New York, N.Y. 10012

Stride Rite "Rock Band" vintage sneaker commercial from 1983

Here's a pretty good Stride Rite Zips vintage sneaker "rock band" commerical from '83. The guitarist is no Eddie Van Halen or Tony Iommi but I like that they were prepping the kids for a life of heavy metal. Well done Stride Rite! 🤘🎸🤘 

Spalding running shoes 1979 commercial featuring Terry Bradshaw

Here’s a vintage Spalding running shoe commercial from 1979 featuring Terry Bradshaw. In this commercial we have a Hall of Fame quarterback that “hates to run” but “with wings on his feet he can fly.” 🤣

Old school PONY sneakers 80s hip hop breakdancing commercial

Here’s an awesome 1980s hip hop breakdancing commercial by the sneaker brand P-O-N-Y. This definitely belongs in the sneaker advertising Hall of Fame. 🎥👟 🏆

Brooks 1979 Super Villanova vintage sneaker ad

Here’s a 1979 Brooks vintage sneaker advertisement for the Vantage and Super Villanova model running shoes. This original print advertisement is available at our Rewind Running web store.

Ad info is below:

10% better shock absorption

2.1 Ounces lighter.

Double the wear.

WHY WE'VE DECIDED TO STOP MAKING SIX OF OUR MOST POPULAR RUNNING SHOES.

There's an old racing strategy that says: Don't look over your shoulder when you're in the lead. Well, we've taken that maxim to heart. And now that we've improved six of our most popular shoes, it just doesn't make sense to sell the origi-nals any more.

DOUBLE THE WEAR.

We've changed the rubber in our Racing Stud Sole to a new com-pound called Brooks B-22, and increased the stud length. In tests at a leading independent laboratory, our new B-22 Sole outperformed our original sole by 100%, which means you should get twice as many miles from our new and improved Vantage, Vantage Supreme and Super Villanova.

2.1 OUNCES LIGHTER.

The midsole material is new, too. It's called My/T/Lite®Foam. And in our Vantage, for example, it shaves off more than two ounces of weight. That's almost 20% less to carry. So whether you're racing or just out for your daily training run, the net weight savings is phenomenal. (More than 2 1/2 tons for the marathon, for instance.)

10% BETTER SHOCK ABSORPTION.

Our new midsole also increased shock absorption an amazing 10%. No mean feat when you consider that these shoes are already rated among the best in the world in absorbing road shock.

WHAT WE DIDN'T CHANGE.

You'll be pleased to know that we haven't changed the Brooks Sensa-tion, that tremendously satisfying feeling you get from running in Brooks shoes. Or any of our sensational Brooks features. The Varus Wedge* to control pronation. The Custom Contour Insole* for custom fit. The triple-reinforced heel strike area for longer sole wear. We haven't changed the Brooks Sensation. We've just made it more sensational.

THE NEW VANTAGE SUPREME. RW5-STAR. *****
👟

THE NEW LADY VANTAGE SUPREME. RW5-STAR *****
👟

THE NEW VANTAGE. RW5-STAR *****
👟

THE NEW LADY VANTAGE. RW5-STAR *****
👟

THE NEW SUPER VILLANOVA. RW5-STAR *****
👟

THE NEW LADY SUPER VILLANOVA. RW5-STAR *****
👟

BROOKS

Converse 1975 All Star International Track shoe ad

Here's a 1975 vintage sneaker ad by Converse for the All Star International Track shoe ad

To the rigors of training, we’ve brought the style of champions. Converse All Star Training shoes. They color the action.

International track shoe design, Converse All Star quality and three different styles in suede or smooth leather with uppers of white, red, gold or blue combine to make a fine, tough, good looking athletic shoe for use in the most rigorous conditioning ... warm-ups, jogging, calisthenics, or plain casual wear. See your Converse sporting goods dealer and let him show you these beautifully made, colorful training shoes.

★ Converse an Eltra company

Selected for use by the U.S.team for the 1976 Olympic Games in Montreal.

Vintage Cougar brand "cat-quick" sneaker print ad

Not to be confused with Puma, Cougar is an obscure old school Canadian sneaker brand from Hamilton, Ontario. We dig that these are both "cat-quick" and “styled for action and traction.”

Ad info is below:

🐆

COUGAR

COUGARS. FOR THE GAMES PEOPLE PLAY

Play like a winner, look like a winner, in cat-quick Cougar Action Footwear. Styled for action and traction. Choose from eight great colour combinations crafted in real leather or suede. Under $25.00 at better shoe stores everywhere. Go get 'em!

Styled for action and traction!

SUSAN SHOE INDUSTRIES LIMITED, HAMILTON, ONTARIO

Kinney shoe store 1977 NBA vintage sneaker print ad

Here’s a Kinney shoe store print ad for their 1977 NBA vintage sneakers. If you want to see an actual pair of these ultra rare upside down swoosh logo sneakers we posted a pair for sale here.

Ad info is below:

🏀🎾👟⚽

If you buy an athletic shoe by name, remember this one.

Kinney NBA.

Kinney NBA. A great name in sports joins forces with a great name in footwear. And the result is quality. NBA athletic shoes have most of the same features you'd expect from a high-priced label. Full arch support, reinforced stress points, wrap-around heel and toe protection, padded tongue and heel. But they're priced far less. So get ready for action. Step into a pair of Kinney NBA's. With two great names on the same label, you can't go wrong.

Kinney
The Great American Shoe Store

Vintage french "Levi's for feet" octopus sneaker ad

Here’s a late 1970s “Levi’s for feet” sneaker print ad featuring some old school runners.

Prenez pieds avec Levi's.

🦑

Pour toute information, téléphonez au 02/479 99 60.

Levi's for feet, est la chaussure à tout faire. Dans laquelle vous vous trouvez à l'aise, partout et toujours. Super-confortable, elle est la complice idéale de vos jeans. Choisissez votre modèle dans le présentoir Levi's for feet de votre magasin favori.

Vous trouverez sûrement votre pointure, nous les avons toutes à partir du 27!