This ad dates back almost exactly 43 years to June of 1977 when Riddell Sports was making running shoes and giving away motorcycles and black & white TVs as prizes. "Right on" was kind of a great tag line.
Kmart Trax 1977 vintage sneaker ad
Here's another old school 1977 vintage sneaker ad for Kmart Trax joggers. One of which is donning the infamous 4 stripes.
Ad info is below:
$8.80 $7.97 $7.97 $7.97
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$12.97 $11.97
Men's sizes
Boys' sizes
Exclusive features for blue nylon Jogger ($12.97/$11.97):
Padded nylon tongue
Padded collar for extra comfort
Suede leather trim
Sure traction rubber sole
High-rise sole protects against wear.
Men's sizes Boys' sizes (2 1/2-6)
Trax
the perfect shoe for any sport, sports a perfect price.
Trax has a lineup of rugged, athletic shoes built to match your stride, whatever your sport. With Trax, the comfort's built-in and the style is strictly a winner. And K mart's low discount price keeps you one step ahead of the game. Check out the complete lineup of Trax athletic shoes this spring for the entire family at most K mart stores.
K mart
The Saving Place
K mart Corporation Troy. Michigan 48084
Trax by Kmart 1977 vintage joggers ad
Here's an old school 1977 vintage ad for Kmart Trax nylon joggers. What's interesting about this ad is that the swoosh on the sneaker next to the 4 stripe special is nearly identical to the Diadora-ish swoosh on a post for the 1978 Sears kicks last month. 🕵️♂️👟 The shoes in the Sears post had no labels on them so maybe they "fell off the truck" on their way to Kmart. haha.
Ad info is below:
Trax
Competitive style at a winning price
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$10.97
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Trax nylon joggers are built to go the distance. But why pay a marathon price when Trax give you the comfort, support and durability of the more expensive shoes? Our men's, women's and big boys' (sizes 2 1/2-6) nylon joggers feature padded tongue and collar, tricot lining, rubber sole and full-cushion insole with arch. With suede trim and leather accent stripes that's strictly your style —unbeatable! Additional Trax styles are also available in men's, women's, boys' and youth's sizes at K mart for under $15.00.
Kmart
The Saving Place
S. S. Kresge Company Troy, Michigan 48084
PONY Roadrunner vintage sneaker ad from 1977
Here’s a cool old school 70s vintage sneaker ad for the PONY Roadrunner running shoe.
The PONY Roadrunner.
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Designed to go faster than the fastest feet!
A bold claim? Perhaps. But there isn't a running shoe made that is more scientifically tested for endurance and comfort than the Roadrunner. It's designed to help you go as fast and as far as you can...and then some! So the next time you look at a beautiful pair of PONY Roadrunners, remember you're also looking at the fastest shoes made. Check these superb features.
● Nipple outsole designed for maximum shock absorption at each step.
● Overall design insures perfect rotation of the foot —from initial contact of the outer edge of the foot through the push off on the ball.
● Designed with wide contoured heel for increased protection when foot strikes the ground.
● Super lightweight nylon upper affords unique support and protection.
Available now at fine sporting goods dealers everywhere.
PONY
A STEP AHEAD
251 Park Ave.
South New York 10010, N.Y.
Onitsuka Tiger 1977 Enduro vintage sneaker ad
Onitsuka Tiger 1977 Enduro 🔥 vintage sneaker ad featuring the "aggressive 'Tuf Trak' sole." In recent years Onitsuka has brought this sneaker back as the EDR 78.
Ad info is below:
The All Terrain Training Shoe...
Across the fields...down the road. Wherever you run, the Tiger Enduro is the all terrain shoe built to take it! The aggressive "Tuf Trak" sole design utilizes 16 round and 97 cross shaped, irregularly arranged cletes for superior gripping action in sand, mud or pavement. The durable, "Tuf Trak" sole turns up at the toe, and wraps around the back of the flared heel for maximum traction and performance. The high density rubber mid-sole virtually eliminates leg shock and achilles tendon strain. The cushioned inner sole and tall molded heel collar give support and comfort for long workouts. The lightweight ENDURO features breathable nylon mesh uppers with re-enforced suede leather heel and toe. If you run in the rough, get the shoe that's built to take it. Tiger is known for its durability. Ask your sports shoe dealer for the Tiger Enduro.
Vintage 1977 Karhu 'Marathon' sneaker ad
KARHU—MARATHON--TRAINING SHOE
#2323
THE FINEST, THE GREATEST, THE BEST NYLON UPPER TRAINING SHOE EVER MADE.
That's really boasting, and we sure mean it. Lightweight, extra durable—soft leather reinforced along sides, front and back of heel. 34" rubber heel pad—Tapering under arch and front. Tough wearing sole brought up back of shoe. Cushioned rubber insole and arch. Orange color. Nylon. Black trim. Sizes 3 to 13. Almost 1000 pairs shipped in 8 weeks without a complaint. Only praise. Regardless of ratings, WE still believe, as well as over 2000 runners, that the Karhu 2323 nylon shoe is the finest shoe made today for marathon training, jogging, etc., etc.
OUR PRICE $27.50
ADD $1.25 PER PAIR FOR SERVICE CHARGES.
CARLSEN IMPORT SHOE CORP. 524 Broadway, New York, N.Y. 10012