Here's a 1982 vintage ad for Avia featuring their president at the time Jerry Stubblefield. The side profile logo on these ✈️ remind me a little of the current W6YZ shoes. If you want to see another old ad with the same running shoes there is one here.
Ad info is below:
Think of him as the Leonardo of running.
Perhaps it's unfair to compare our own Jerry Stubblefield with the world's most prolific and innovative designer. Because, while Mr. da Vinci had designs on most everything he saw, he apparently wasn't interested in running shoes. Jerry Stubblefield is. Passionately so. The fact is, Jerry Stubblefield was a champion athlete, Olympic Trials finalist. and university track and cross country coach. He's a designer and journeyman mold and pattern maker. He holds no less than eight patents pending for athletic shoe designs. He's also our company president. When he has an idea for improving our Avia line of running shoes, it doesn't wait for approval from Upstairs. He is Upstairs. He's downstairs, too. No one in the place works harder or longer than Jerry. And that's good news for serious runners. Because there may be no other designer in America with his knowledge of biomechanics and his experience in high performance athletic competition. The result is a line of running shoes unlike any other on the market. Take our (or Jerry's) patented, cantilevered outsole, the most striking feature of the Avia line. The wing-like design dissipates shock, deflecting it outward — not back up the leg. The kinetic ribs spread out upon impact, absorbing shock and increasing stability at the same moment. This same unique feature also minimizes ankle pronation and eases foot and leg strain. So the runner achieves greater performance with less fatigue or stress. That's the rationale behind Avia. But, because you are a runner, you must feel Avia. Feel something totally new A fluidity of motion. It's this indescribable feeling that is converting more and more serious runners from waffles and wiggles — to the wings of Avia. Ask the next runner you see wearing the distinctive lightning bolt of Avia. See for yourself. The fit, the feel, the quality of the materials. They're all there in one superbly crafted shoe. Then, run for yourself. And reach new levels of performance. Perhaps a new PR. You will, you know. Thanks to a very hard working and brilliant fellow. Our Renaissance man, Jerry Stubblefield. Ask for Avia at the best sport shops in your area. For information on Avia footwear for basketball, racquetball, running and roadracing, write to: Jerry Stubblefield, President Avia 7080 S.W. Fir Loop Tigard, OR 97223 Innovative By Design
Cross section of heel — noncompressed
Cross section of heel —fully compressed
AVIA
Innovative By Design
