checkerboard vans — The Deffest®. A vintage and retro sneaker blog.

Here's another cool old print ad featuring the Vans Serio running shoes from 1982.

Ad info is below:

RUNNER TESTED
DOCTOR TESTED
RUNNER’S WORLD TESTED

...BUT THE FINAL TEST REALLY IS YOURS
You may never need to test your running shoes to the limit. Then again, you may. That's why Vans spent two years in researching, developing and testing this shoe for the protection and comfort of your feet. Vans Serio- Style 152 was awarded a 5-star rating in the Runner's World's 1982 Forefoot and Rearfoot Impact Tests in the Men's Training Shoe Division. Feel confident that your Vans are with you every step of the way. "Man, I need Vans !"

• Reg. Trademark Available in AAAA to EEEEE widths in sizes up to 16. Dealer inquiries invited except in Southern California

VANS

HANDCRAFTED AMERICAN•MADE ATHLETIC FOOTWEAR
704 East Broadway, P.O. Box 729
Anaheim, California 92805

Here's a Vans Serio vintage sneaker ad from 1984 for running shoe models 53, 252 and 352. While they're normally associated with ushering in skate culture and the iconic late 70s style no. 48 Jeff Spicoli 'Fast Times at Ridgemont High' checkerboard sneakers they also had a solid running shoe phase for several years back in the day.

VANS Serio ULTRA ATHLETIC FOOTWEAR Handmade ONLY in America

MODEL 352

MODEL 252

MODEL 53

OUR LAST COULD MAKE YOU FIRST!

When you tie on VANS for roadwork or race date, you are assured of a lightweight, protective foot covering to go your distance. VANS hand crafted, American-made Ultra Athletic shoes are produced from the finest quality materials available. There are nineteen check points in the production of each Ultra running shoe to meet our exacting quality control standards; your exacting performance standards. And, we've taken the guesswork out of perfect fit with 12 last widths-AAAA to EEEEE-to select from in each full and half-size in MEN'S, 2 1/ 2 through 20, and WOMEN'S, 4 through 14, Ultra Running Shoe.

VANS....Making A Lasting Impression With Athletes!
-Bill Emmerton's Definitive Guide To Running"

Seen by millions on USA network is now available, by popular demand, on home video cassette. (only $39.99) Here's practical advice on how you can start, or improve, your personal training program safely and effectively. VIDEO CASSETTE AVAILABLE IN BOTH VHS AND BETA. To order a cassette make a money order payable to: ED HANSEN 1454 Seward Street Hollywood California 90028. AVM_ P.O. BOX 729 ANAHEIM, CALIF. 92805