Nike Monterey II, Rascal, Lady Monterey 1982 JCP vintage sneaker ad

Here’s an old school 1982 vintage ad from JC Penney for the Nike Monterey II, Rascal, and Lady Monterey. The Nike Monterey II looks a whole lot like the old Oceania model runners of the 70s and early 80s. This original vintage JC Penney Nike print ad is available at our web store RewindRunning.com.

Ad info is below:

Covering more ground. At JCPenney, your Nike headquarters.

Nike goes the distance when performance and selection count. And JCPenney covers more Nike ground than ever before with a fitting selection of training shoes for the whole family. Like the Lady Monterey. men's Monterey II or the Rascal for children. Nylon training shoes with suede leather trim. toe cap and backstay. Plus sturdy wing toe. herringbone sole and that famous Nike arch support for more fun on the run! Only 21.99

JCPenney
Available at JCPenney Mall Stores Only
1982. J C Penney Company. Inc

Puma TX-3 running shoes 1985 vintage sneaker ad

Here’s an old 1985 vintage Athletic Attic sneaker ad for the Puma TX-3 runners.

Ad info is below:

STABILITY
The New Puma TX-3 Running Shoe

Puma announces the TX-3, the only running shoe for the serious athlete. Puma engineered the TX-3 to give you lightweight stability and superior traction. The TX-3 combines all the most wanted features to give you the safest running shoe available. The Puma TX-3 can be found at your Athletic Attic store where you'll find the most complete selection of top-of-the-line athletic wear. Athletic Attic —the footwear store and so much more. Stop by today.

Specifications
• External heel stabilizer provides motion control and protects against over pronation
• Extended medial heel counter for rear foot stability
• Metatarsal cushion absorbs shock from vertical pressure at the forefoot and adds to flexibility
• Dual Density heel cushion absorbs shock upon initial impact

Athletic Attic

Sears 1977 Catalog featuring The Winner II four stripe runners

This is not an advertisement but instead from the 1977 Sears Fall catalog. It features Sears ‘The Winner II’ casuals, some SL72-ish four stripe runners similar to what Dale Earnhardt Sr. used to wear and some Diadora-ish looking sneakers.

Catalog info is below:

ATHLETIC SHOES FOR THE ENTIRE FAMILY

The WINNER II . . imported sports shoe

SO WELL CONSTRUCTED IT’S WORTH TAKING a closer look

Treaded sole for great traction

High-rise sole protect counter and toe against wear

Built-up arch area for firm support

Lined, padded tongue, sueded split-leather eyelet band

Padded topline for comfort
Vinyl uppers

Nylon Uppers

Durable sueded split-leather uppers

Thom McAn Jox brand Roadhandlers 1980 vintage sneaker ad

Here’s an old vintage advertisement for Jox ‘Road Handlers’ model running shoes from 1980. According to this article at the Bata shoe Museum “The Jox models offered by Thom McAn were so popular that the brand opened stand-alone athletic retail chain in 1976 called JOX. According to Nutt, by the late 1977s Jox was the second largest shoe brand by sales in the US. The success of this concept spurred the Kinney Group to create Footlocker.”

If you’re interested in Jox you can see some of their other vintage ads here.

Ad info is below:

Here's what the world's toughest critics had to say about new Jox' Road Handlers by Thom McAn.

“RW5-STAR
⋆⋆⋆⋆⋆
Runner's World Magazine

Women's Road Handlers

RW4-STAR
⋆⋆⋆⋆
Runner's World Magazine
Men's RoadHandlers”

New Jox Road Handlers

Once a year Runner's World Magazine runs a grueling series of tests to find out just how running shoes measure up against some very tough standards. The ratings run from 5 stars to none. Our Jox Road Handlers for women were one of only 8 Runner's World 5-Star shoes. Our men's model won the coveted 4-Star rating. We're happy and we're proud to be able to offer such a fine shoe at a reasonable price. Men's RoadHandlers, $29.99; Women's RoadHandlers, $27.99.

Prices slightly higher in Hawaii and Puerto Rico..

New Balance Trail Blazing 1978 vintage ad featuring Trail 355, 320, CrossCountry and SuperComp runners

Here’s a great old ad for New Balance’s Trail 355, 320, CrossCountry and SuperComp model running shoes from 1978. If you’re interested in these models we have posted other ads for them at the links below.

New Balance SuperComp 1978 vintage sneaker ad
New Balance Trail 355 1979 vintage running shoes ad
New Balance 1978 vintage ad featuring the 320 model retro running shoes
New Balance CrossCountry runners from 1978
New Balance 1979 ad featuring the W320 and W355 women’s trainers

Ad info is below:

TRAIL BLAZING

New Balance's Trail 355 is a new kind of trainer — one specifically designed to meet the performance and durability requirements of road training as well as trail or cross-country work. The new Nora-Tuff° outer sole Is composed of high-quality carbon rubber in a flat-head stud design — which means that the Trail 355 guarantees both road-flat durability and maximum rough terrain performance. An earlier version of this innovative shoe was rated number one (in ball and heel cushioning both) during the recent Runner’s World lab tests. The new Nora-Tuff sole combines this maximum shock attenuation with new radial-tire durability; and the rounded flat-head studs provide excellent traction on all surfaces, from mud, sand and snow to wet, slick asphalt. Add New Balance’s new boxier toe and snug-fitting heel counter, as well as the Trail 355’s foam-backed polyester-mesh upper for remarkable comfort and breathablIity, and you have a shoe that's not only blazing trails today, but will be setting the pace among trainers for years to come. Men and women, 31/2. to 15EEEE, in Royal Blue with Yellow.

Width Sizing Means Fit, Comfort and Performance.

320 Rated number one a year ago, this year's 320 is even better, with several important fit, comfort and performance improvements. New one-piece upper and padded tongue. New fuller, boxier toe resulting from a broader last design. New foam-backed tricot heel cup that fits snugly all around for improved support. New outer sole wrap at the toe for increased durability. And New Balance is still the only shoe company offering full width-sizing and an arch-support saddle. Men and women, 31/2AA to 15EEEE, in Royal Blue with White.

CrossCountry Off-road competition shoe that's durable and cushioned enough to take the hard surfaces too. The light, flexible, flared Alphacrepe sole has a studded configuration that maximizes traction while minimizing dirt pick-up; and the soft, comfortable upper and padded tongue incorporate New Balance's new broader and higher toe design. It's a light, very protective racing flat. Men and women, 31/2AA to 15EEEE, in Orange with White.

SuperComp Multi-colored and brush-soled, the SuperComp is New Balance's durable lightweight racing flat. The stretch foam insole minimizes friction and heat build-up while the breathable polyester-mesh upper maximizes ventilation. The soft crepe wedge/midsole combination offers reduced weight and increased shock absorbency, while the brush sole provides excellent traction on all surfaces. Men and women, 31/2AA to 15EEEE, in Yellow/ Orange/Red with White.

new balance athletic shoes USA

Send for our free color catalog, or see your local authorized New Balance dealer. 38 Everett Street, Boston, Massachusetts 02134

Pro-Specs 1983 and 1984 vintage sneaker ads for the Axis-Plus runners

Today we’ve got a double feature from Pro-Specs with two different ads for the same model Axis-Plus running shoe from 1983 and 1984. These sneakers came with a 6-month/3,000 mile guarantee. The first ad below is from 1983 and is available over at RewindRunning.com.

Ad info is below:

Presenting the high performance shoe that doesn't run a lot. It's under $40.

If you run a lot, you'll appreciate the high-performance features of our Axis-Plus shoes. Things like a unique Pro-Specs motion control system that helps keep your feet from moving from side to side, an extra lacing system that increases stability, mesh uppers for optimal ventilation and a three-part insole that offers an unusual combination of flexibility and control. It's an amazing feat that such high performance is available for such an affordable price. And no matter how much your customers pay for a running shoe, they won't get a 6-month/3,000 mile guarantee from anyone else. The choice is yours. You can take your chances and spend a lot of money on a running shoe. Or you can get the high class, high tech shoe that's guaranteed. The Axis- Plus. You may run a lot . . . but your shoes don't have to.

Our EVA cushion is made of two different densities The Inferior EVA has greater density to prevent over pro-nation and to help propel the foot forward

Our insole a built in three parts to provide needed rear foot and fore-foot control while Mowing for flexibility at the point where the foot Neves naturally.

New Specs, Inc , Avon, MA 02322

PRO-SPECS

This second ad is from 1984. Ad info is below:
The kicker is the guarantee

With so many running shoes to choose from, how do you pick a winner? Pro Specs offers one way — a guarantee. The Pro-Specs Axis- Plus is guaranteed for 6 months or 3,000 miles, whichever comes first. The Axis-Plus also propels the foot forward, prevents side-to-side motion and has an extra lacing system that increases stability. With all these features, plus a guarantee, you can't lose.

PRO-SPECS

New Specs Inc, Wales Avenue, Avon, MA 02322

Today Pro-Specs is still going strong in Korea where they are headquartered. Below are a pair of their Prospecs Original J 101 model runners.

Pro-Specs sneaker image courtesy of Hallyumart.

Brooks Chariot 1983 vintage running shoe ad

Here’s an old 1983 vintage sneaker ad for the Brooks Chariot model runners.

Ad info is below:

Rock and roll might be good for your ears, but definitely not for your feet. Read how the new Brooks® Chariot helps control this curious problem.

Your muscles have a single job to do when you run. Move you forward. All runners, unfortunately, lose some of this forward motion the instant their foot strikes the ground. And it doesn't take a degree in medicine to figure out why. The force of heel strike sends shock waves in every direction. Much of this shock is absorbed by your shoe's cushioning. But a lot of it causes your foot to slip from side to side. Technically it's called lateral instability. We simply call it "rock and roll."

ROCK AND ROLL IS NOT HERE TO STAY
At Brooks® our commitment is to design running shoes that help you run faster, lose less energy and stay as injury free as possible. Shoes that aid the natural motion of the foot. And that means controlling the rock and roll that saps energy and leads to injuries. Such a shoe is the new Brooks® Chariot.

THE DIAGONAL ROLLBAR

With the Chariot, Brooks® introduces a totally new concept in controlling excessive motion. In the midsole area we have inserted the Diagonal Rollbar, a firmer material that increases in thickness from the outside of the shoe to the inside. It's thinner on the outside so the heel gets the cushioning it needs at heel strike. It becomes wider toward the inside of the shoe to prevent the foot from rolling too far inward or over pronating. Unlike other attempts to deal with this common problem, the Diagonal Rollbar does not throw up an inflexible barrier which might interfere with the natural motion of the foot. Rather, it provides a graduated increase that can be compared to the foot rolling up a hill. This unique solution maintains the foot in a neutral plane.

THE WINNING COMBINATION: STABILITY AND FLEXIBILITY

Along with the Diagonal Rollbar, the Chariot offers the runner a remarkable number of control and flexibility features. A few of these are: a heavy-duty heel counter that extends to the middle of the foot and is reinforced at the critical flex area where the counter joins the midsole; our exclusive Competition Last' is board lasted in the rear for stability, slip lasted up front for flexibility; a Tri-layer Footbed' system comfortably molds to the imprint of your foot after the first few runs; under it all is a new, lightweight outsole engineered for flexibility, traction and long-running wear on all types of surfaces. Let your feet experience just how good running can be in the Brooks® Chariot. It'll be music to their soles.

BROOKS
1982 Brooks Shoe, Inc., Hanover, PA 17331. A subsidiary of Wolverine World Wide., Inc.

"Buster Brown" Caitlyn Jenner shoes commercial from 1980

Awhile back we posted a vintage 1978 signature Jenner Roblee sport shoe advertisement. Here’s a 1980 ad for ‘Buster Brown’ shoes featuring Caitlyn Jenner.

Etonic Stabilizer 1980 vintage sneaker ad

Today we’ve got a 1980 vintage running shoe ad for the Etonic Stabilizer model runners. These runners had a double lacing system and some other interesting engineering. This original vintage Etonic Stabilizer print ad is available at our web store RewindRunning.com.

Ad info is below:

Without the rear-foot lacing system the heel can slide in the heel cup of the shoe.
The rear-foot lacing system holds the heel snug for greater running control.

THE STABILIZER.
WHY TWO LACES ARE BETTER THAN ONE.

The Etonic Stabilizer helps protect your feet from torquing stresses at the heel and contributes to proper leg and foot alignment: the rear-foot lacing system*, pioneered by Etonic, gives added control, stability and reduces heel slip. And the more you run, the more your feet can feel the extra difference of Etonic engineering. Extras like the Dr. Rob Roy McGregor' SUOPHAS* (Single Unit One-Piece Heel and Arch Support) which pushes nature's padding under the heel and cushions the force of heel strike. A wide toe box minimizes irritation, and a tough Z-studded, three layer outersole provides excellent traction. The Etonic Stabilizer. Double lacing to double your running protection.

Etonic
Sports Footwear & Apparel

Bata North Star Running Shoes Commercial 1978

Here’s a vintage sneaker commercial for Bata’s North Star running shoe models from 1978. The music in this ad has some David Bowie ‘Fame’ vibes.

Saucony Hornet, Trainer 1980, Ms. Gripper and Dove II vintage sneaker ad

Here’s a 1979 vintage sneaker ad for Saucony featuring the Hornet, Trainer 1980, Ms. Gripper and Dove II vintage running shoe models. The Hornet and Trainer 1980 received Runner’s World 5-star honors.

Ad info is below:

Not one, but two Saucony running shoes rated 5-Stars by Runner's World

Hornet — This Runners World 5-Star Shoe is listed as “an excellent shoe. Very good construction, excellent buy. We recommend this shoe highly." It was ranked #1 for rearfoot impact absorption

Trainer 1980 — Given a #1 ranking for flexibility, this Runner's World 5-Star Shoe was called "A brand new excellent shoe… We recommend this shoe." It’s made with soft foam replacing the insole board.

Ms. Gripper — Rated 4-Stars by Runner's World. “Excellent rearfoot cushioning." Saucony's second generation in a long line of fine women's running shoes.

Dove II — "Excellent rearfoot impact protection... " says Runner's World. "Best buy for the money. We recommend it." Rated an RW 4-Star Shoe.

Were pleased. But were not surprised: We've been making quality shoes in Kutztown since 1898. We know what it takes to make a shoe that provides maximum comfort and support. So we're not surprised that these two were given top ranking. Or that our two women's models are Runner's World 4-Star Shoes.

The only thing surprising about Saucony is our price. Each of our top-rated shoes is the lowest priced shoe of its type. But we're not about to sit back and rest on our stars. We're committed to old-fashioned pride of craftsman-ship. And we're dedicated to finding design improvements to make our top-rated shoes even better. So don't be surprised to find Saucony out in front. In the ratings ... and the running.

SAUCONY SHOE MFG. CO.,INC.
A Subsidiary of Hyde Athletic 'Industries, Inc.
12 Peach St . Kutztown, PA 19530 (215) 683-8711

KangaROOS 'The Inferno' 1982 vintage sneaker ad

Here’s an old school 1982 vintage sneaker ad for the KangaROOS Inferno model runners. This original vintage Kangaroos sneaker print ad is available at our web store Rewind Running.

Ad info is below:

ROAD TEST 'ROOS

INTRODUCING NEW HIGH-TECH KANGAROOS.
High-Tech KangaROOS are specifically engineered for the serious runner. These extraordinary shoes are designed and built to give you a competitive edge from 100 meters to an ultra marathon.

STABILITY.
KangaROOS are built on a solid foundation. Our design engineers started with a new stability ledge to help dissipate shock, insure motion control and alleviate excessive pronation.

SHOCK ABSORPTION.
You'll find the ultimate in force dissipation in High Tech 'ROOS This is achieved with a unique micro-cellular wedge, a specially designed outsole and a removable insole.

FLEXIBILITY.
High-Tech KangaROOS are combination lasted. This dual process construction insures maximum forepart flexibility without loss of rear foot control.

HIGH-TECH WEARABILITY.
New, ultra-light, long-wearing soles are especially compounded for high performance.

COMFORT.
There is a unique "Comfort Zone” in KangaROOS not found in any other shoe. Special arch padding actually cradles your foot. Premium leathers, supple nylon and breathable mesh insure your total running comfort.

HIGH-TECH KANGAROOS ARE UNIQUE.
Only High-Tech 'ROOS feature a specially tanned, full-grain nubuck cowhide with a sueded nap finish. It's the finest premium leather in athletic footwear. Run with High-Tech KangaROOS —the "Total Shoe!"

KangaROOS and Athletes Working to Win in 1984.

KangaROOS™

World's Only Shoes With Pockets 1982 Envoys U.S.A., Inc.

Shown above: The "Inferno™"

Puma Bananas 1973 vintage sneaker and ski boot ad

Here’s a 1973 vintage sneaker and ski boot ad for Puma ‘Bananas’ by Beconta. This original vintage Puma ‘Bananas’ print ad is available at our web store RewindRunning.com. 🍌

Ad info is below:

One good banana
deserves another.

Puma Bananas from Beconta.

For free catalog write Dept. P-l, Beconta, Inc., 50 Executive Blvd., Elmsford, N.Y. 10523 or 340 Oyster Pt. Blvd., South San Francisco, Calif. 94080.

Nike Waffle Trainer 1979 vintage sneaker ad

Here’s an old ad from 1979 where Nike calls out their competition for their waffle inspired soles. The shoes in the background from Left to Right appear to be the Adidas Formel 1, Saucony Gripper, Puma Lite Riders, Brooks Vantage Supreme and possibly a New Balance model on the far right. This original vintage Nike print ad is available at our web store RewindRunning.com.

ad info is below:

WHY BUY A COPY WHEN YOU CAN RUN WITH THE ORIGINAL?

A funny thing happened back in 1974 when we came out with our first Nike Waffle Trainer. Almost everybody except serious runners laughed. "It'll never last," some said. "Looks like a shoe made to run on ice," they chuckled. Well, they're not laughing anymore. In fact, most major shoemakers have tried to copy our Waffle Trainer. Because it has become the best selling training flat ever made. The classic running shoe. So if you're looking for the real thing, accept no substitutes for the original. Nike Waffle Trainer. Because there aren't any. Only copies.

NIKE
Beaverton, Oregon.

Adidas covers the field 1980 vintage sneaker ad

Here’s a cool old 1980 ad for adidas displaying 42 models of theirs made for different sports and leisure.

Ad info is below:

Fencing, Leisure, Golf, Free-style wrestling, Indoor Sports, Long Jump

Car racing, Cross-country, Steeplechasing, Cross-country skiing, Gymnastics, Ski jumping

Shot-putting, Shooting, Marathon running, Volleyball, Javelin, Football

Greco-roman wrestling, Soccer, Baseball, Basketball, Parachuting, High Jump Straddle

Coaching, Rowing, Sprinting, Walking, Rugby, Weightlifting

Softball, Racquetball, Hiking, Cycling, Triple Jump, Training

Windsurfing, Relaxing, High Jump Flop, Boxing, Tennis, Hammer throwing

adidas covers the field

…and the court …and the gridiron …and the course …and the track

adidas
we’ve got a feeling for winning.

Hoop Stars: Converse All-Stars Basketball Shoes Commercial from 1976

A couple of days ago we posted a vintage ad for some old Dr. J Converse sneakers from 1978. Today we’ve got a 1976 commercial from Converse for a similar pair of basketball sneaks.

Hoop Stars: Converse Dr. J 1978 vintage sneaker ad

We usually post about old school running shoes and trainers but we still love basketball and the NBA. Long before Michael Jordan was posterizing dudes Dr. J was skying high and delivering monster dunks.

Ad info is below:

Dr. J’s magic moves are made in Converse Shoes.

When you have the best moves in the business, you make them in Basketball's Shoe — Converse. With high performance traction soles, extra shock absorption, game long comfort and protection. Julius Erving gets all these along with Converse Pro-game styling and the distinctive star and chevron look.

CONVERSE
THE SHOES OF THE STARS

Some of Dr. J’s highlights are here…

KangaROOS 1982 vintage sneaker ad for the Inferno, Comet, '84 Walker, Seoul '88 and The Assault

Here’s an old ad from 1982 for the KangaROOS Inferno, Comet, '84 Walker, Seoul '88 and Assault model sneakers. The Seoul 88 model had G Force air corridors to provide extra shock dissipation so you can take flight. This original vintage Kangaroos sneaker print ad is available at our web store Rewind Running.

Ad info is below:

RUNAWAY TECHNOLOGY

THE INFERNO
The ultimate high-mileage trainer. KangaROOS designed the Inferno for maximum comfort. A beautiful combination of engineering and handsome design.

• Combination wrap-around nubuck collar and counter for added heel control.
• Ventilated full-grain nubuck leather forepart.

THE COMET
One of the lightest, most stable racing shoes in competition. Not a trainer, the Comet is engineered for race days. Right out of the box, it maximizes performance.

• Notched heel counter relieves stress on Achilles tendon.
• Full slip-lasted construction for lightness (186.5rg) and flexibility.
• Light. natural rubber outsole with high-impact heel design.
• Shock-absorbing natural rubber outsole with medial arch strap.

THE SEOUL '88
KangaROOS designed the Seoul '88 for hard and fast training as well as racing. Optimized shock absorption is a key feature. Pronation "minimizers" are built in.

• G Force air corridors provide extra shock dissipation.

'84 WALKER
KangaROOS' answer for the competitive walker. Combination lasted 2-to-1 heel-toe ratio for improved stride efficiency. Features positive-tracking forepart sway bars.

• Special metatarsal insert for toe off relief.

THE ASSAULT
KangaROOS new, high mileage trainer. Extra stability for both heavy-and light-weight runners. Engineered for runners who train hard.

• Dual lacing system insures proper fit.

HIGH TECH 'ROOS, DESIGNED FOR ATHLETES WHO HAVE BEEN LOOKING FOR SOMETHING BETTER.

KangaROOS

U.S. Pat. Nos. 4,296,559 • D261,695 • D261,823 Foreign patents granted, other patent applications pending.

World's Only Shoes With Pockets

1982 Envoys U.S.A., Inc., 48 Worthington Drive. Maryland Heights. MO 63043

New Balance 320 vintage sneakers from 1978

Here’s a great old ad for the New Balance 320 model. This original vintage NB 320 print ad is available at our web store RewindRunning.com.

Ad info is below:

320 1976-77's number one rated trainer — tough, comfortable, fully protective. This year's 320 has a one-piece upper with padded tongue, a fuller, boxier toe (from a last with broader toe design), a lightweight outer sole with flared heel and wrapped toe for greater durability, and a foam-backed tricot heel cup that fits snugly all around for improved support. Men's 31/2AA-15EEEE, in Royal Blue with White.

See your local authorized New Balance dealer, or send for our free color catalog. 38 Everett Street Boston, Massachusetts 02134

new balance athletic shoes usa

Kinney NBA Sneakers 4 stripe shoe commercial from 1980

We’ve covered Kinney’s NBA line previously with a few vintage ads and on the blog. Here’s a 1980 commercial for the Kinney NBA 4 stripe sneaker line.