Starting Line Sports 'The Complete Runner's Catalog' Fall 1977

Here’s a great relic of sneaker history - the Fall 1977 Starting Line Sports 'The Complete Runner's Catalog'. This catalog features old school running shoes and apparel from various brands including Nike, Adidas, Asics Tiger, Converse, Brooks, Pony, Etonic, Puma and New Balance. We’ve scanned a few pages of the catalog and added them below. If you want the only original hard copy of this catalog we have posted it over at our RewindRunning.com shop.

If you dig the sneakers in this catalog we carry brand new retro Puma Easy Riders, Adidas TRX, Adidas Formula 1 and more on our retro sneaker shop page.

'The Complete Runner's Catalog' Fall 1977

Starting Line Sports

Training Shoes

2-a Brooks Villanova. Your number one value in a long distance training shoe. The Villanova offers full features of shoes costing up to $10 more. Very wide heel and leather heel-cup counter combine for maximum stability. Excellent cushioning with arch supports, fully padded ankle, foam and fabric insoles. Long wear. Blue nylon uppers with orange stripes and heel tab. Sizes: 4-12 $19.95

2-b New Balance 320. Features wide built-up heel for stability and Achilles tendon protection. Mid-sole and heel wedge give ultimate cushioning and shank support. Full ankle pad and leather heel counter. Unique "instep saddle" adds arch and longitudinal support and eliminates the need for constrictive lacing to the toe. Blue nylon uppers are lined to virtually eliminate blisters and breakin time. Three widths and a wide size selection assures a glove fit for every runner. (Note: We ship shoes as provided by the New Balance factory, either in new style shown or style pictured in our Spring '77 catalog. Absolutely no difference in quality or features. Sizes: 3½-15. Widths B, D, E. $27.95

2-с Puma 9194 Easy Rider. Puma's deep cushion, "waffle-type" sole training shoe, with the deepest "waffles" yet offered for run-ners. It's an excellent choice for trail, grass and hill running, yet easy going on roads. Hard black rubber sole with cleat shaped "waffles" means miles of wear. Flared sole is 3¼" wide at heel, with a deep cushion mid-sole and heel wedge for ultimate cushioning and Achilles tendon protection. Rounded heel and toe enhance natural heel strike and toe off. White nylon uppers with blue stripe. Sizes: 7-12... $34.95

2-d Etonic KM. This excellent training shoe features the unique McGregor Heel Arch Support. Designed by a runner/foot doctor, this support cradles the heel with a synthetic foam material that molds to your foot shape. It eliminates heel movement and insures perfect position of the foot at heel strike. Also gives arches superior support. Wide flared heel with elevated heel wedge rolled for natural heel strike. High-wide toe box for freedom of movement. Royal blue nylon uppers with white leather stripe. Sizes: 7-12...$24.95

Adidas TRX. For the first time, Adidas offers a "waffle-type" flared heel shoe. Flared mid-sole is grooved for lightness and proper sole flex to allow natural foot roll. Thin hard black rubber "waffled" sole is flexible yet long wearing. Heel is slightly rolled for natural heel strike without sacrifice of cushioning. One piece nylon uppers form seamless toe for blister free comfort. Leather toe reinforcement and full leather heel-cup counter. Royal blue uppers, lime-yellow stripes and heel wedge. Sizes: 7-12...$27.95

3-a Nike LD-1000V. The new version of the LD-1000 features a slightly narrower (80mm wide) flared heel which is suitable for all types of runners on any running surface, and particularly good on rough trails, grass and unpredictable terrain. New heel lugs give extra stability at heel strike and add wear to Nike's patented waffle sole. This model is the same as its predecessor in all other respects, and like the LD-1000 it is designed to allow runners to insert prescribed orthotics. Cool. breathable mesh nylon uppers. Yellow with orange

swoosh stripe. Sizes: 7-12 $39.95

3-ах Nike LD-1000. Same color. Special use: prescribed for athletes requiring the extra stability of this very wide shoe; not for the average runner. Sizes: 7-12 $39.95

Brooks Delta. New tri-stud black rubber sole allows natural heel strike without impeding momentum or stride pattern, then grips firmly against back edge of studs for added thrust as you drive off. This outstanding new sole configuration is made in Germany of the highest quality materials. A slightly firmer mid-sole offers improved cushioning without bottoming out or excessive ma terial fatigue. Excellent sole flex. Blue nylon uppers, with yellow stripes, heel patch and speed laces.

Sizes: 6-12 & $23.95

3-c Adidas Nite Jogger. Designed in the tradition of the famous Adidas Country, this shoe protects you while running at night, dusk, dawn or in the rain. A unique phosphorescent stripe of material sewn into the heel counter, together with international orange Adi-stripes, tongue and heel patch, reflect headlights. First quality running shoe to boast Cangoran synthetic leather uppers. Gillie speed lacing like the SL-76. One of Adidas' softer cushioned soles.

Flared gum rubber outer sole for stability and long wear. Sizes: 7-12. $30.95

3.d Nike Waffle Trainer. The choice of many top runners. Thick cushioned mid-sole, together with thin hard black rubber waffle sole give maximum comfort, protection and sole flex. Cupped heel counter, wide flared heel give excellent stability. Built up heel protects from Achilles tendon strain. Rounded sole at toe and heel enhances natural foot plant and toe off. Fully padded ankle and heel collar. Nike's patented waffle sole gives extra cushioning and traction on any surface. Blue nylon uppers with yellow stripe. Sizes: 7-12. $28.95

3-e Adidas Formula I. Features a revolutionary, extended "spoiler" heel with the flex and curvature for unsurpassed stability upor heel strike. Added thrust is created as the spoiler rolls you quickly and naturally onto the ball of the foot. Molded cellular polyurethane mid-sole allows lightness with superior cushioning. Flexible, cleated outer sole for traction and long wear. Black nylon and leather up. pers with lime-yellow trim. (Our staff personally tested this shoe and recommend it only for the experienced runner for high speed training runs and relatively flat training courses.) Try this exciting new shoe and decide for yourself just how the Formula I innovation meets your training shoe requirements. Sizes: 7-12. $37.95

Various 1980s running shoes vintage Nike, Brooks, adidas, Puma, New Balance and more

Here’s another magazine article cover featuring a bunch of old school 1980’s running shoes including the Nike Daybreak, Brooks Super Villanova, adidas Marathon 80, Converse Arizona and more.

Info is below:

Firm footing:

Take your pick

Back row, left to right: Sport International 1818 Boston (men's training), Adidas Marathon 80 7093 (women's racing), Converse Arizona Trainer 17854 (men's training), Tiger Montreal (men's training), New Balance 620 (men's training), Etonic Street Fighter 705 (women's racing). Front row, left to right: Brooks Super Villanova (men's training), Nike Daybreak 2309 (men's training), AMBI Trailblazer (men's training), Saucony Ms. Hornet 8851 (women's training), Puma Angel II 90930H (women's training), Pony Lady Express VSD (women's training), Spalding Top Flite XL/31601 (women's training).

Runners World 1977 women's running shoes 1970s vintage sneakers

This one is for the ladies. Here’s the cover for the Runner’s World 1977 women’s sneaker, flats and spikes rankings. The article features the Nike LD-1000, adidas Quicksilver, Etonic KM and some other old school runners.

Etonic KM Stabilizer 1979 vintage running shoes ad Dr. Rob Roy McGregor

Here’s a 1979 ad for the Etonic KM Stabilizer with the stabilizing system. Dr. Rob Roy McGregor was a podiatrist and pioneering sports medicine expert who designed the system.

Ad info is below:

The Stabilizer.
Introducing a unique concept in running shoe protection.

The Stabilizer starts with a totally new rear-foot design, incorporating a slightly higher, smaller top opening to better hug the foot and improve comfort and fit (particularly important for those with narrow heels). Plus a unique lacing system to adjust the rear fit firmly and precisely just like on the front of any shoe. This system can be laced on both or either side, on each foot, or laced conventionally, according to an individual's needs. The lacing helps your foot and shoe work as one, a necessity for proper control. This helps reduce lateral roll, a problem identified with many injuries.

The Stabilizer. Km-520 for men. Km-720 for women.

This new rearfoot stabilizing system was designed by Dr. Rob Roy McGregor, inventor of the highly acclaimed Etonic one piece heel and arch support. In fact, that device performs its shock-absorbing function even better in The Stabilizer as a result of the improved fit and shaping at the heel.

Without heel/arch support heels are flat.
With it they are rounded and cushioned.

The Stabilizer also lives up to its name with an improved forefoot design, featuring a leather re-enforcing bar for greater support and lateral stability at the ball of the foot.

We've combined these new stability features with the proven protection features of the Etonic/km and Street Fighter. The result is a unique new training shoe for men and women. The Stabilizer. It's a giant step in the development of Etonic/km training shoes.

Etonic/km
Running Shoes by Eaton

Charles A. Eaton Co., Brockton, MA 02403. A member of the Colgate Sports Croup of Companies.

Etonic KM Stabilizer 1979 vintage running shoes ad @ The Deffest

Etonic Stabilizer 1980 vintage sneaker ad

Today we’ve got a 1980 vintage running shoe ad for the Etonic Stabilizer model runners. These runners had a double lacing system and some other interesting engineering. This original vintage Etonic Stabilizer print ad is available at our web store RewindRunning.com.

Ad info is below:

Without the rear-foot lacing system the heel can slide in the heel cup of the shoe.
The rear-foot lacing system holds the heel snug for greater running control.

THE STABILIZER.
WHY TWO LACES ARE BETTER THAN ONE.

The Etonic Stabilizer helps protect your feet from torquing stresses at the heel and contributes to proper leg and foot alignment: the rear-foot lacing system*, pioneered by Etonic, gives added control, stability and reduces heel slip. And the more you run, the more your feet can feel the extra difference of Etonic engineering. Extras like the Dr. Rob Roy McGregor' SUOPHAS* (Single Unit One-Piece Heel and Arch Support) which pushes nature's padding under the heel and cushions the force of heel strike. A wide toe box minimizes irritation, and a tough Z-studded, three layer outersole provides excellent traction. The Etonic Stabilizer. Double lacing to double your running protection.

Etonic
Sports Footwear & Apparel

Etonic Stabilizer 1980 vintage sneaker ad @ The Deffest

Etonic KM-501, Street Fighter KM-505 and KM-705 vintage sneaker ad from 1980

Here's a 1980 ad from Etonic featuring the Etonic KM-501, Street Fighter KM-505 and KM-705 sneaker models. One weird fact about Etonic was that during their running shoe heyday from 1976 to 1986 they were owned by Colgate. The same minty fresh Colgate that you may have brushed your teeth with this morning. This original print advertisement is available over at our RewindRunning.com web store.

Ad info is below:

Nothing protects this equipment, quite like this equipment.

You don't have bats, racquets, clubs, gloves, nets or goal posts. For a runner, the equipment list is simple: your body and your shoes. And it's no secret that the right shoe can make a difference as to how the rest of your equipment will function.

That's why we build so much protection into Etonic/km running shoes. We start with the Dr. Rob Roy McGregor' one-piece heel/arch support.* This unique device encourages a more rounded heel, gently forcing your natural padding under the foot to provide its own cushioning. So your foot acts as a natural shock absorber, helping the rest of your body to withstand the continuous jarring inherent in long distance running.

Etonic/km also incorporates a flared heel for greater stability, a sturdy heel counter for increased support, a high, wide toe box to min-imize toe irritations and many other highly protective features. All available for men and women in our tough, lightweight Street Fighters and the highly acclaimed Km-501. Protect your body in

Etonic/km running shoes.
'Patent Pending

Etonic/km Running Shoes
Km-501 for men. Street Fighter Km-505 for men, Km-705 for women.

Charles A. Eaton Company, Brockton, MA. 02403. A member of the Colgate Sports Group of Companies.