Today we’ve got a 1980 vintage running shoe ad for the Etonic Stabilizer model runners. These runners had a double lacing system and some other interesting engineering. This original vintage Etonic Stabilizer print ad is available at our web store RewindRunning.com.
Ad info is below:
Without the rear-foot lacing system the heel can slide in the heel cup of the shoe.
The rear-foot lacing system holds the heel snug for greater running control.
THE STABILIZER.
WHY TWO LACES ARE BETTER THAN ONE.
The Etonic Stabilizer helps protect your feet from torquing stresses at the heel and contributes to proper leg and foot alignment: the rear-foot lacing system*, pioneered by Etonic, gives added control, stability and reduces heel slip. And the more you run, the more your feet can feel the extra difference of Etonic engineering. Extras like the Dr. Rob Roy McGregor' SUOPHAS* (Single Unit One-Piece Heel and Arch Support) which pushes nature's padding under the heel and cushions the force of heel strike. A wide toe box minimizes irritation, and a tough Z-studded, three layer outersole provides excellent traction. The Etonic Stabilizer. Double lacing to double your running protection.
Etonic
Sports Footwear & Apparel
