This one is for the ladies. Here’s the cover for the Runner’s World 1977 women’s sneaker, flats and spikes rankings. The article features the Nike LD-1000, adidas Quicksilver, Etonic KM and some other old school runners.
Etonic The Athlete's Foot Vintage Alpha 1 and Trans Am Sneakers Running Shoes ad from 1983
Today we’ve got a 1983 Etonic Athlete's Foot vintage ad for the Alpha 1, Fred Perry and Trans Am model sneakers. This original vintage Etonic print ad is available at our web store Rewind Running.
Ad info is below:
"I got fit to a Tshirt at The Athlete's Food"
"And I mean in great Etonic Shoes and a FREE Etonic t, with my purchase during Etonic Week! Hey I got more than the doctor ordered at The Athlete's Foot!" The doctor is Dr. Rob Roy McGregor, designer of the fabulous built-in "foot cradle" you'll find in all Etonic shoes. It's the one-piece support created for shock-absorbing comfort; helps prevent swollen
heels and injuries that stop runners before the finish line. And Etonic's rear-foot lacing controls lateral roll and helps prevent knee injuries. Let us fill your shoe prescription exactly at The Athlete's Foot. Well fit runners and joggers right with Etonic's excellent new Alpha I or the outstanding '11-ans Am; and for you tennis players, the famous Fred Perry, Etonic's popular court favorite. Come in and try on Etonic shoes at The Athlete's Foot store* nearest you during Etonic Week, May 1-7. Make a fitting choice for comfort and performance, and walk out in style—in Etonic shoes and your free Etonic T-shirt! ryas part id pat ing stores only)
Nobody knows the athletes foot and Etonic! like The Athlete's Foot:
Fred Perry
Alpha I
Trans Am
Etonic Sports Footwear & Apparel
More than 400 stores nationwide
The Etonic Reaction 1981 vintage sneaker ad for the vintage Etonic Eclipse trainers
Today we’ve got a vintage ad for Etonic’s Eclipse running shoes from 1981. These running shoes featured Dr. Rob Roy McGregor' foot-cradle cushions and Etonic’s patented rear-foot lacing system°.
Ad info is below:
The Etonic reaction
Eclipse' Trainer
That Winning Feeling. That special satisfaction when you know you've done what you set out to do. Etonic knows the feeling. That's why Etonic designs sports footwear around the sports foot. Like the Etonic Eclipse® Trainer.
Remarkably light (men's 8.3 oz. in size 9, women's 7.2 oz. in size 7) and comfortable (featuring breathable oxi-mesh nylon). Our exclusive advanced generation Dr. Rob Roy McGregor' foot-cradle cushions your foot naturally. And our patented rear-foot lacing system° allows you to adjust your Eclipse Trainers for a better fit and extra support in the long run. The Eclipse Trainer from Etonic. Designed to give you that winning feeling, every step you take.
RW5-STAR
★★★★★
Runner’s World Magazine
Etonic. Winning never felt better.
Etonic Inc.. Brockton, MA 02403. A member of the Colgate Sports Group of Companies 'Patent Pending
Etonic KM-501, Street Fighter KM-505 and KM-705 vintage sneaker ad from 1980
Here's a 1980 ad from Etonic featuring the Etonic KM-501, Street Fighter KM-505 and KM-705 sneaker models. One weird fact about Etonic was that during their running shoe heyday from 1976 to 1986 they were owned by Colgate. The same minty fresh Colgate that you may have brushed your teeth with this morning. This original print advertisement is available over at our RewindRunning.com web store.
Ad info is below:
Nothing protects this equipment, quite like this equipment.
You don't have bats, racquets, clubs, gloves, nets or goal posts. For a runner, the equipment list is simple: your body and your shoes. And it's no secret that the right shoe can make a difference as to how the rest of your equipment will function.
That's why we build so much protection into Etonic/km running shoes. We start with the Dr. Rob Roy McGregor' one-piece heel/arch support.* This unique device encourages a more rounded heel, gently forcing your natural padding under the foot to provide its own cushioning. So your foot acts as a natural shock absorber, helping the rest of your body to withstand the continuous jarring inherent in long distance running.
Etonic/km also incorporates a flared heel for greater stability, a sturdy heel counter for increased support, a high, wide toe box to min-imize toe irritations and many other highly protective features. All available for men and women in our tough, lightweight Street Fighters and the highly acclaimed Km-501. Protect your body in
Etonic/km running shoes.
'Patent Pending
Etonic/km Running Shoes
Km-501 for men. Street Fighter Km-505 for men, Km-705 for women.
Charles A. Eaton Company, Brockton, MA. 02403. A member of the Colgate Sports Group of Companies.
Etonic Eclipse 1980 vintage racing flat ad
Here's a 1980 ad for the Etonic Eclipse racing flat. The original vintage ad is available at our Rewind Running web store.
Ad info is below:
THE ECLIPSE RACING FLAT. NOW-YOU CAN TEST THE INNER LIMITS.
In your race against time, you want a shoe that saves you precious seconds. The new Etonic Eclipse Racing Flat is a lightweight, flexible performer that helps yqu run the race you trained for.
A mere 7 ounces in size 8, the Eclipse is streamlined in all important areas. Our breathable oxi-mesh nylon upper is larninated to a special foam and perforated nylon tricot for light, cool racing comfort. The sole is a tough, dual rulbber compourid with two different treads. It provides lightweight cushioning throughout, and has a unique heel strike insert for extra durability.
Constructed on a, new specially designed last, the Etonic Eclipse better positions the foot for competitive running and features the Etonic rear-foot lacing system to give you greater control.
Add the Dr. Rob Roy McGregor* one-piece heel and arch support* that cushions the force of heel strike, and a non-stretch Etonic side bar for lateral support, and you've got a lightweight, high-performance racing flat worthy of the name Etonic.
Interested in eclipsing your best time? It's up to you. And Eclipse.
Etonic
Sports Footwear & Apparel
