This post is technically not a sneaker ad but is a scan of the 1979 Wilson by Bata sneaker catalog. These sneakers are called the 'Mesa' running shoes. These have a cool style with the unique front toe cap on them. For more information on the old Wilson by Bata shoes you can see their Force Five vintage sneakers here, and an old ad for the Force Five here.
Here's an ad from 1979 by The Athlete's Foot for the Wilson-Bata Force 5 running shoes. Bata is a large Canadian footwear company that dates back to 1894. While they are not widely known in the US now Wilson and Bata partnered back in the early 1970s to develop sports shoes and the Force 5 is just one of them. In related news the two companies teamed up again recently to re-issue the John Wooden basketball sneakers.
Ad info is below:
WILSON FORCE 5
TOMMORROWS RUNNING SHOE TODAY
It's a new innovation ... its the Wilson Force 5. A dual density polyurethane injection molded construction offers the serious runner everything he or she needs. The soft midsole pro-vides unsurpassed comfort with exceptional flexibility, and outstanding shock absor-bency. The Wilson Force 5 moves with your foot as you run, offering minimal resis-tance to the natural movement of your foot. And the tough outsole gives max-imum durability. Wherever you run in the universe ... run with the Wilson Force 5. In silver or blue nylon with suede uppers. At participating THE ATHLETE'S FOOT stores.
No one knows the athlete.s foot like The Athlete's Foot
272 stores... nationwide
IT'S SPREADING —our chain of Internationally franchised stores (ail locally-owned) In ALABAMA. Birmingham, Gadsden, Montgomery: ARIZONA: Flagstaff, Phoenix. Tempe; ARKANSAS: Little Rock: AUSTRALIA: Adelaide, CALIFORNIA: Arcadia. Canoga Park. Costa Mesa; Cupertino. Modesto, Palo Alto. San Bernardino. San Bruno. San Jose, Thousand Oaks, Torrance. Westminster; COLORADO: Colorado Spritis, Denver, Fort Collins. GrandJunction. Lakewood; CONNECTICUT: New Haven, West Hartford, DELAWARE: Newark. Wilmington; FLORIDA: Clearwater, Ft. Lauderdale. Jacksonville, Miami, Orlando. Pensacola. Plantation, POmpano, Sarasota.. South Miami, St. Petersburg, Tallahassee. Tampa, West Palm Beach, GEORGIA: Atlanta (Cumberland Mall); (Lenox Square). Augusta, Columbus. Morrow (South.. Mall); IDAHO: Boise; ILLINOIS: Aurora. Chicago. Decatur, Moline. Northbrook. North Rivers.. Peoria. St. Clair, Schaumburg, Skokie. Springfield Vernon INDIANA: Columbus. Elkhart, Evansville. Indianapolis. Lafayette. Muncie. South Bend; IOWA: Cedar Rapids. Davenport. Des Moines; KANSAS: Atchison, Kansas Crly, Overland Park. Topeka. Wichita; KENTUCKY: F.rence, Louisville; LOUISIANA: Metairie. New Orleans. Shreveport: MARYLAND: Annapolis. Baltimore. Bethesda. Hiftcrest Heights. Lutherville. Randallstown, Wheaton, MASSACHUSETTS: Chestnut Hill, Hyannis, Peabody; MINNESOTA, Minneapolis, MISSISSIPPI: Greenville. Jackson. Tupelo; MISSOURI. Independence. Kansas City. St. Louis. Sikeston: MONTANA: NEBRASKA: Lincoln. Omaha; NEVADA. Las Vegas. Sparks. NEw HAMPSHIRE: Manchester; NEW JERSEY: Cherry Hill, Deptford. Eatontown, Hackensack, Lawrenceville. Paramus. Rockaway. Voorhees. Woodbridge; NEW MEXICO: Albuquerque: NEW YORK, Brooklyn. Hark, Hicksville. Ithaca. Johnson City. Manhasset. Manhattan. Massapequa. New York. Poughkeepsie. White Plains: NORTH CAROLINA: Charlotte. Greensboro. Hickory. Winston•Salem; NORTH DAKOTA: Bismarck; OHIO: Akron, Bowling Green, Canton. Cincinnati, Cleveland. ChftOn, Columbus. Fairview Park. St. Clairsville. Toledo. Youngstown: OKLAHOMA: Oklahoma City, Stillwater, Tu.; OREGON • Portland; PENNSYLVANIA: Allentown, Johnstown. Lancaster, Langhorne. Media. Monroeville. Philadelphia. Pittsburgh, Rosemont, Scranton, State College, Washington, Wilkes•Barre. Williamsport, York; PUERTO RICO: San Juan; SOUTH CAROLINA: Charleston, Columbia, North Charleston; SOUTH DAKOTA: Rapid City, Sioux Falls: TENNESSEE: Chattanooga. Jackson. Knoxville, Memphis. Nashville: TEXAS: Abilene. Austin, Dallas, Houston, Mesquite. San Antoro, Sherman: UTAH: Ogden. On, Salt Lake City; VIRGINIA: Newport News. Portsmouth. Roanoke. Springfield. Virginia Beach; WASHINGTON: Bellevue. Olympia. Seattle. Spokane. Tacoma, Tukwila, Vancouver; WEST VIRGINIA: Charleston: WISCONSIN: Appleton, Green Bay. La Crosse, Madison, Manitowoc. Milwaukee, Oshkosh, Wausau. Wisconsin Rapids The ATHLETE'S FOOT is the registered trademark (in U.S. Patent Office, of T. Athlete, Foot Marketing Associates. Inc.. 601 Grant Street. Pittsburgh. PA 15219: 472-263.2077