1980 Brooks Hugger GT vintage running shoe ad

Here's a 1980 ad for the Brooks Hugger GT running shoes. In this ad Brooks brings a little 1980 photoshop skill to the fore and takes on a trash talking combative tone with Nike, adidas, Etonic and New Balance and setting off the Great Sneaker War of 1980. 👊

Ad info is below:

PUT NIKE, ADIDAS, ETONIC AND NEW BALANCE TOGETHER AND YOU STILL WONT HAVE k THE BROOKS HUGGER GT.

There are plenty of fine running shoes. And they all have one or two outstanding features. But no other shoe has all five of the distance-building features the new Brooks Hugger GT has.

OUR FABRIC: GORE-TEX.
The Hugger GT is the only shoe in the world with a Gore-Tex fabric upper. Gore-Tex is waterproof and breathable, which means two things: your feet stay drier when it's wet and they breathe beautifully when it's hot. Either way, you'll run more comfortably in all kinds of weather.

OUR HEEL HUGGER STRAP. One other shoe has a stabilizing lace, but it's not our Heel Hugger Side Strap. Our Side Strap holds the entire heel counter snug against your heel which, in turn, makes the Hugger GT and your foot a more biomechanically efficient (and less injury prone) structure. It also makes the Hugger more comfortable for runners with narrow heels.

OUR VARUS WEDGE. Some shoes have a midsole wedge, but it's not the Varus Wedge. We slant the sole of our new Hugger GT 3° to compensate for the fact that most runners run on the outside edge of their heels and pronate inward. As a result, you'll notice considerably less heel shock in the Hugger GT and much less twisting of the foot and ankle during pronation, too.

OUR CUSTOM CONTOUR INSOLE. Most shoes have a soft insole, but it's not the Custom Contour Insole. The Custom Contour Insole in the Hugger GT actually forms to your foot as you run and stays that way. It's like having your Hugger GT's custom-made just for you.

OUR SOLE. Some shoes have a racing sole, but it's not our Racing Stud Sole. We triple-reinforce the outside edge of the Hugger GT Sole at the critical heel strike point. The result: our soles wear longer, which means you don't have to resole or buy new shoes as often. We also drill a scientifically aligned pattern of holes in our midsole, which helps the Hugger GT flex more naturally with your foot as you run and makes the shoe lighter.

OUR PRICE. EXPENSIVE, BUT WORTH IT. This new Brooks Hugger GT isn't for everyone. But think about it this way. You could buy four other shoes and still not get all five distance-building features the Hugger GT has. It's truly a sensational shoe.

RW5-STAR
*****

👟
The new Hugger GT. About 9 oz. in size 9.

BROOKS
1979 Brooks Shoe Mfg. Co., Inc. Hanover, PA 17331

Brooks Hugger GT 1980 vintage sneaker ad @ The Deffest

Etonic Eclipse 1980 vintage racing flat ad

Here's a 1980 ad for the Etonic Eclipse racing flat. The original vintage ad is available at our Rewind Running web store.

Ad info is below:

THE ECLIPSE RACING FLAT. NOW-YOU CAN TEST THE INNER LIMITS. 

In your race against time, you want a shoe that saves you precious seconds. The new Etonic Eclipse Racing Flat is a lightweight, flexible performer that helps yqu run the race you trained for.

A mere 7 ounces in size 8, the Eclipse is streamlined in all important areas. Our breathable oxi-mesh nylon upper is larninated to a special foam and perforated nylon tricot for light, cool racing comfort. The sole is a tough, dual rulbber compourid with two different treads. It provides lightweight cushioning throughout, and has a unique heel strike insert for extra durability.

Constructed on a, new specially designed last, the Etonic Eclipse better positions the foot for competitive running and features the Etonic rear-foot lacing system to give you greater control.

Add the Dr. Rob Roy McGregor* one-piece heel and arch support* that cushions the force of heel strike, and a non-stretch Etonic side bar for lateral support, and you've got a lightweight, high-performance racing flat worthy of the name Etonic.

Interested in eclipsing your best time? It's up to you. And Eclipse.

Etonic
Sports Footwear & Apparel

Specs Innsbruck 1980 FAT BOTTOM vintage sneaker ad

Here's an 1980 vintage ad by PRO-SPECS for their Innsbruck Fat Bottom sneaker. This original Pro-Specs vintage advertisement is available at our RewindRunning.com web store.

​Ad info is below:

FAT BOTTOM 

THE 5-STAR SPECS INNSBRUCK: 

The sole is fat to make it soak up shock. It's foam to make it flexible and light. 

One look at Fat Bottom and you can see that the Specs Innsbruck is a. running shoe with a real difference. 

The Fat Bottom. 

The Innsbruck sits on the exclusive Specs Polyflex outsole: a fat, flexible, lightweight shock absorber of Mobay Bayflex®Polyurethane. Add the bounce-back cushioning of our perforated Poron® insole and you've got a shoe that is remarkably comfortable, extremely supportive, and delight-fully flexible and light. 

1st in Flexibility.

1st in Durability.

For sheer performance, Fat Bottom is state-of-the-art. Among all men's training flats tested in the rigorous 1980 Runner's World Shoe Survey, it ranked Number One in both Flexibility and Sole Wear. And rated 5 Stars overall. Hefty praise for the new Fat Bottom. 

You might expect to pay more for a shoe that out-performs and outwears such tough, talented competition. But thanks to its revolutionary simplicity of design- and the Specs commitment to real quality at a realistic cost- this just isn't so. 

The Skinny Price.

The Innsbruck is priced $5 to $30 below all other men's 5-star shoes. You can own a pair of Fat Bottoms for a skinny $25 or less. Isn't that a nice, fat surprise?

RW5•STAR  

FLEX YOUR SPECS

SPECS INTERNATIONAL INC., AVON, MA 02322 

Reebok Aztec 1980 vintage running shoes ad

Here's a 1980 vintage sneaker ad for the Reebok Aztec. "Reebok... lightweight, fantastic, expensive" is a great tag line. 😂 This original 1980s vintage advertisement is available over at our RewindRunning.com web store.

Ad info is below:

The 26 pound* running shoe.

Toe box is high and wide enough to allow for natural toe spread. This avoids blisters. broken toenails. and toe cramping. 

Reebok engineered forefoot flex reduces resistance. ensuring smooth continuing momentum.

Designed for runners. Our anatomically structured last conforms perfectly to follow the natural curve of the runner's foot in motion. 

Reebok's Patented Unit-II Sole. 

Non-skid outer sole combines durability, flexibility and traction, permitting use on a variety of surfaces.

Another Reebok first, the memory cushioned wedge absorbs shock and eliminates bottoming out. 

The Aztec. Now available in the United States, these superb running shoes by the Reebok family are the culmination of 75 years of racing shoe specialization. These hand-crafted English running shoes are made in a proud tradition of excellence. Throughout its illustrious history, Reebok shoes have consistently won medals and held records in many of the world's major running events. And we at Reebok are dedicated to continually improve the design, engineering and construction char-acteristics of specialist running shoes, working together with athletes, coaches and medical authorities. Reebok... lightweight, fantastic, expensive. 

Reebok
BRITISH RACING SHOES

Reebok International. U.S.A. Ltd.. 165 Wood Road. Braintree. MA 02401 • (617) 848-1330.

*26 pounds British Sterling currency exchange as of 7/12/79 equals $60 American.  Actual weight of the Aztec Princess women's size 7 is less than 7 1/2 ounces (210 grams). 

Aztec Princess Aztec 10K