New Balance Dirt Kicking Grass Grabbing Mud Slinging 1978 Trail 355 vintage sneaker ad

Today we’ve got a vintage 1978 ad by Athletic Attic for New Balance featuring the Trail 355 runners. This original vintage Athletic Attic New Balance print ad is available at our web store Rewind Running.

Ad info is below:

The dirt-kicking, grass-grabbing mud-slinging, New Balance Trail.

The New Balance Trail 355 is one of the best cross-country shoes to come down the path in a long time. The rounded stud design of the unique Alpha-crepe sole sheds dirt and and mud easily without sacrificing traction on wet or sandy surfaces. One of the latest additions to the top-ranked New Balance line, the Trail is designed to meet the performance and durability requirements of both road training and trail or cross-country work. A mid/sole wedge combination of Softcrepe pro-vides anti-shock cushioning; EF and the polyester-mesh upper is backed with tricot foam for maximum comfort and breathability. So the next time you head for the country — start off right with the New Balance Trail. From Athletic Attic.

Athletic Attic

Saucony Again Jazz 1981 vintage sneaker ad

Here’s an old school ad for one of our favorite retro runners, The Saucony Jazz. Following up on our Etonic post from a few days ago one common thread from the late 70’s and early 80’s was that nearly every running shoe brand had to shout out a Boston podiatrist in their advertisements. In this example it is Dr. Frank Santopietro. Also the Maxitrac outsole has the triangular lugs.

Ad info is below:

SAUCONY AGAIN!

Saucony Jazz! The next evolutionary step in running shoes. A new high in performance and comfort for the serious runner. In the Jazz we've introduced new ideas and materials, and designed them into a superior new shoe. Our Maxitrac outersole, Butterfly Bal lacing design, and Saucony sock in-sert, combine to make the Saucony Jazz the finest shoe for your feet. Jazz. And Lady Jazz. Designed in co-operation with noted Boston sports podiatrist Dr. Frank Santopietro, who understands as we do how healthy feet make for happy runners. Slip into a pair and see. Your feet'll know the difference.

JAZZ

Saucony
A Division of Hyde Athletic Industries Inc.

Etonic KM Stabilizer 1979 vintage running shoes ad Dr. Rob Roy McGregor

Here’s a 1979 ad for the Etonic KM Stabilizer with the stabilizing system. Dr. Rob Roy McGregor was a podiatrist and pioneering sports medicine expert who designed the system.

Ad info is below:

The Stabilizer.
Introducing a unique concept in running shoe protection.

The Stabilizer starts with a totally new rear-foot design, incorporating a slightly higher, smaller top opening to better hug the foot and improve comfort and fit (particularly important for those with narrow heels). Plus a unique lacing system to adjust the rear fit firmly and precisely just like on the front of any shoe. This system can be laced on both or either side, on each foot, or laced conventionally, according to an individual's needs. The lacing helps your foot and shoe work as one, a necessity for proper control. This helps reduce lateral roll, a problem identified with many injuries.

The Stabilizer. Km-520 for men. Km-720 for women.

This new rearfoot stabilizing system was designed by Dr. Rob Roy McGregor, inventor of the highly acclaimed Etonic one piece heel and arch support. In fact, that device performs its shock-absorbing function even better in The Stabilizer as a result of the improved fit and shaping at the heel.

Without heel/arch support heels are flat.
With it they are rounded and cushioned.

The Stabilizer also lives up to its name with an improved forefoot design, featuring a leather re-enforcing bar for greater support and lateral stability at the ball of the foot.

We've combined these new stability features with the proven protection features of the Etonic/km and Street Fighter. The result is a unique new training shoe for men and women. The Stabilizer. It's a giant step in the development of Etonic/km training shoes.

Etonic/km
Running Shoes by Eaton
Charles A. Eaton Co., Brockton, MA 02403. A member of the Colgate Sports Croup of Companies.

Hoop Stars: Sears The Winner by Converse 1975 Hoops Champs vintage sneaker ad

We’re celebrating the start of March Madness 2022 🏀 with this old school vintage ad for Sears The Winner by Converse from 1975. We’ve covered this line of 3 and 4 stripe Sears shoes throughout the blog and you can checkout a bunch of other old vintage ads here if you’re interested.

Ad info is below:

GET THE FEEL OF A WINNER

padded comfort all around

cushioned "shock-absorbers"

thick tough rubber soles

variety of colors, stripes, and solids

The Winner. Built CONVERSE® Just for Sears
At the Shoe Place

Low-cuts and high-tops. At larger Sears, Roebuck and Co. stores. And in the catalog.

Karhu 1969 Running Collection vintage sneaker ad

Here’s a 53 year old vintage running shoe ad for Karhu. "THE MILERIFIC" may be one of the best sneaker model names we’ve seen so far while posting these old ads. This original vintage Karhu print ad is available at our web store Rewind Running.

Ad info is below:

Catching On and Catching Up in U.S. Sales
KARHU SHOES
Made in Finland

COMBINING NEW IDEAS WITH QUALITY WORKMANSHIP

2280 "THE JOGGER"
The long-wearing, light, bright Jogger adds color as well as comfort to the business of running. The suede leather upper — available in 6 colors; beige, dark orange (rust), light orange, green, royal blue, or cocoa brown — provides the color; a full arch support and thick, shock-absorbing soles provide the comfort. Great for anyone who has to be on his feet a lot! (On single orders, please add a second color choice.) No. 2280 Sizes: Child's 13 — Adult's 13 Shipped Postpaid 013.50

2231 "THE MILERIFIC"
Terrific...for milers or marathoners. The new lightweight Milerific combines comfort with a very flexible — yet long-lasting — rubber-celled sole. It's ideal for running on all-weather tracks, as well as for road races, cross country, marathons, and for all types of volume training. Full arch support and foam-lined collar help to make Milerific the most comfortable distance shoe available. No. 2231 Sizes: 3 — 12 Shipped Postpaid 013.95

The Viking, Karhu's shot, discus and hammer shoe (not pictured), has flat, heavy-duty soles, especially designed to take many hours of ''concrete contact." Recommended by track and field expert Fred Wilt. No. 2223 Sizes: 3 — 13 Shipped Postpaid $16.00

2243 "THE MEXICO
The durable Mexico by Karhu is the original shock-ab-sorbing warrnup and training shoe. Arthur Lydiard, the great New Zealand distance coach, calls it, ''The best training shoe in the world" because of its light weight, full arch support, foam-lined collar and tongue, and thick, shock-absorbing sole. No wonder this is Karhu's most popular shoe! No. 2243 Sizes: — 13 Shipped Postpaid 014.00

2207 "THE MERCURY"
Karhu introduces the new, extremely lightweight Mercury — truly the spiked shoe of the future. The Mercury features the greatest track spike improvement in many years — the Ai "saber tooth'' concept, available only from Karhu. The design of the four spikes causes a natural increase in the runner's stride length, without corresponding decrease in stride cadence. Tests have proved the forward-slanting, knife-like spikes force an increase of approximately 3'2 centi-meters per stride, or almost 4'2 feet per hundred yards. Two sets of slanted spikes (5/8" and 1/4") come with the Mercury shoes, which can also use standard straight spikes, if preferred. No. 2207 Sizes: 112 — 12 Shipped Postpaid $18.65

Information on other styles available on request.

SOME OF THE SCHOOLS RECENTLY ORDERING KARHU SHOES IN QUANTITY
Ohio Univ. Penn State Wm. & Mary Tennessee Carleton Oregon Fordham
Univ. of Florida Univ. of Cincinnati
Indiana State Brigham Young Oregon State East Carolina Missouri Minnesota
Univ. of Kentucky Coast Guard Academy Cal. State at L.A. Christopher Newport Cent. Washington Western Michigan

SPECIAL QUANTITY DISCOUNTS — Save on large orders. If your order totals 10-49 pairs (in any combination of styles and sizes), deduct $1.00 per pair. Save at least $100.00 on orders of 50 pairs or more by deducting $2.00 per pair.

• Remittance required with all orders, except those placed by educational institutions.

• Please include street shoe size and width when ordering.

• All orders promptly filled; shipped postpaid arid insured.

Karhu of North America
1908 Grande Avenue
Cedar Rapids, Iowa 52403

Brooks Vantage, Villanova, Vanguard and Texan 1977 vintage running shoes ad

Today we’ve got a vintage 1977 sneaker ad for the Brooks Vantage, Villanova, Vanguard and Texan. This original vintage Brooks print ad is available at our web store Rewind Running.

Ad info is below:

Rated Number One by Runner's World

Brooks VANTAGE is rated the #1 training flat in the 1977 Runner's World shoe survey. The unique VARUS WEDGE concept and the specially designed racing stud sole earned this new shoe its #1 ranking.

Brooks VILLANOVA, last year's best value, continues to rank high in the Runner's World ratings and remains one of the most popular training flats among serious runners.

Brooks VANGUARD features the revolutionary VARUS WEDGE plus excellent overall support and exceptional fore foot cushioning.

Brooks TEXAN is the world class racing flat that Runner's World ranked first in 3 out of 5 categories.

BROOKS
America’s Great Athletic Shoes
Hanover • Pennsylvania 17331

PONY Strider I, California, California II and Runner 1977 vintage sneaker ad

Here are some pure 1970s running shoes from PONY. The models in this ad are the Strider, California, California II and Runner and this ad is from 1977. This original vintage PONY print ad is available at our web store RewindRunning.com.

Ad info is below:

SAYS, "THESE NEW PONY RUNNING SHOES FOR MY ATHLETES IN TWENTY-FIVE YEARS!"

PONY STRIDER I
The most comfortable jogging shoe you can wear. Breathable blue nylon mesh for excellent support and protection. Ultra-cool and light weight. Scientifically developed and tested. Also available in Camel/Brown with nylon upper (the Strider ID.

THE PONY CALIFORNIA I
Special last keeps runners on the balls of their feet. Wide heel for stability and a contoured shank for flexibility. Breath. able mesh uppers. Improved nipple outsole.

THE PONY CALIFORNIA II
Light weight nylon upper version of the California 1. Improved nipple sole with shock absorption studs at the points of impact.

THE PONY RUNNER
Nipple outsole designed for maximum shock absorption at each step. Wide contoured heel for protection as the foot strikes the ground. Super light weight nylon upper affords unique support and protection.

PONY
A STEP AHEAD
251 Park Ave. South New York. N.Y. 10010

WEAR PONY RUNNING SHOES AND RATE THEM FOR YOURSELF!

adidas 1979 TRX Competition vintage sneaker ad

Here’s a vintage ad for the adidas TRX Competition model running shoes from 1979.

Ad info is below:

The TRX Competition is incredibly light, a mere 8 ounces*.

Introducing the TRX Competition.
Only Adidas could make it.

The TRX Competition is the incredible new creation of Adidas. It has no less than 6 features that can improve the way you run whether you're an occasional jogger, serious runner or world class competitor. Adidas made the new TRX Competition for the millions of runners all over the world who wouldn't compete without Adidas on their feet. Step into the new Adidas TRX Competition, available in men's and women's lasts, at your authorized Adidas dealer.

The proven Adidas heel counter maximum stability. for the entire foot. Its meticulously engineered construction helps minimize painful pressure.

The TRX Competition's mid-sole and heel wedge have two different densities of cushioning materials designed to absorb the maximum amount of shock even from the toughest roads.

The sole of the TRX Competition is 72 gripping road studs that deliver the surest traction possible. Their design and placement allow you to be sure-footed even on curved or banked finning surfaces which subject the loot to lateral forces.

The exclusive Adidas last provides an extra wide, roomy toe box, that ensures long distance running comfort.

The superlight, breathing nylon uppers arc strong and provide durability race after grueling race. The legendary three stripes guarantee the TRX Competition has met the Adidas standard of superior craftsmanship.

adidas
The science of sport.

*In men’s, size 8 1/2.

Saucony vintage 1979 sneaker ad for the Hornet and Trainer 1980 running shoes

Here’s a 1979 vintage sneaker ad for Saucony for the Hornet and Trainer 1980 running shoe models. This is from back in the day when sneakers were made in the USA. This original vintage Saucony print ad is available at our web store RewindRunning.com.

Ad info is below:

Share the road with a runner! Saucony
Its no accident runners wear Saucony shoes!

RW5-Star ⋆⋆⋆⋆⋆

You can see why our "Share the road..:' bumper sticker is such a favorite with runners. Runners also know when Runners World Magazine gives shoes a "5 Star Rating" they have to be good. Saucony running shoes are. Another thing. You'll find Saucony priced well below other popular running shoes. That's because they're made by third and fourth generation American shoemakers. Craftsmen who know how to put a perfect running shoe together without charging run-away prices. Top quality at sensible prices. That's why it's no accident runners prefer Saucony running shoes. Try them. (For a FREE "Share the road..:' bumper sticker talk to your local sporting goods dealer or favorite running shop.)

HORNET New features include a seamless toe pattern and tighter fitting heel counter for better foot control. Still a tremendous value. Ranked #1 for rearfoot impact absorption. Available in widths. A,

TRAINER 1980 TRAINER 1980 The top of our line, designed for the serious runner. Unique slip-lasted construction means soft foam replaces the insole board. Extremely lightweight. Features grip-fit heel counter, seamless toe construction and stud-type sole. Ranked #1 for flexibility. In blue or tan.

Saucony
...performance you can't outrun.

A product of Hyde Athletic Industries, Inc.
432 Columbia Street, Cambridge, MA 02141

Gola Boston 1979 vintage running shoes

Today we’ve got some cool old school Gola ‘Boston’ runners. Gola has brought back an updated version of the Boston runner which you can buy here and if you’re interest in these sneakers we have posted another 1970s ad for them here.

Info is below:

Boston
JOGGING SHOE

Especially developed to meet the requirements of the serious athlete, this shoe is gaining in popularity with joggers and represents excellent value. Comfort and support are prime features.

• Cushion backed nylon upper for comfort, stylishly overlayed with real suede.

• Speed lacing for easy adjustment and comfort.

• Padded tongue.

• Gristle rubber sole with stud and rib pattern for grip.

• Microcellular wedge mid-sole for shock absorbtion.

• Splayed heel for even distribution of body weight.

• Padded heel prevents chafing.

• Sponge arch support.

• White nylon/foam sock.

COLOURS
Carolina blue/white trim
Black/Tango orange trim

SIZES
2-5, 6-11 in full sizes only.

Gola
Gola Sports Ltd, Bozeat,
nr. Wellingborough, Northants Telephone: 0933 663822 Telex: 311381

Puma 1980 Vilas Pro vintage sneaker ad

Here’s another old school ad from Puma in 1980 for the Vilas Pro model tennis shoes. These vintage tennies were names after Argentine tennis star Guillermo Vilas.

Ad info is below:

PUMA. OUR STORY IS ON THE BOX.

It's a strong statement — Puma is quality. And because we mean it, because we believe in it, because we can back it up, we put that claim on every box. When professional Guillermo Vilas wanted a great shoe, he chose Puma. We put his name on the shoe he selected — the Vilas Pro. Made of full grain leather with tough, natural rubber sole, this outstanding shoe provides the comfort, performance and durability tennis players expect and appreciate. So go to your favorite sporting goods store today and look for our claim on the box. Puma is quality. We stand on it.

PUMA

Bob Wolf 78-79 four stripe vintage sneakers

Here’s another page out of the 1978-79 Bob Wolf vintage sneaker catalog for the 4 stripe Bob Wolf sneakers. We just posted a pair of men’s size 11 Bob Wolf vintage sneakers for sale over at our Rewind Running shop.

Levi's For Feet 1979 Vintage Sneakers Ad For guys who like to horse around

Here’s a 1979 vintage sneaker ad brought to you by Levi's For Feet.

Ad info is below:

For guys who like to horse around.

Feet that are feeling their oats need more horsepower per foot. And now they’ve got it.

Levi’s for feet
Available in fine stores everywhere

LEVI’S
QUALITY NEVER GOES OUT OF STYLE

Brooks Vantage, Vanguard and Victor 1970s vintage sneakers ad

Here’s another old school ad for Brooks 1970s Vantage, Vanguard and Victor running shoes.

Ad info is below:

Brooks Announces

NEW VARUS WEDGE and SOFT SUPPORT SYSTEM
SCIENTIFICALLY DESIGNED TRAINING SHOES FOR THE SERIOUS RUNNER.

Brooks has developed through extensive research. the VARUS WEDGE and the exclusive SOFT SUPPORT SYSTEM w/HEEL CUP. Simply stated. these remarkable innovations provide for greater stability. increased heel and foot protection. plus greater running efficiency while decreasing muscle and tendon fatigue. 'Mg

THE VARUS WEDGE is a mid-sole wedge 1/8" thicker at the inner portion of the shoe The VARUS WEDGE offers benefits throughout the various stages of running as follows

Heel Contact or Foot Strike
Normally, initial contact with the ground is made on the outer border of the heel, hence stress is concentrated on a very small surface area causing unusual heel wear and increased shock. The VARUS WEDGE permits greater surface area of contact, distributes im-pact shock more evenly resulting in uni-form heel wear and decreased heel strike shock.

Full Foot Contact
When the entire foot is on the ground the VARUS WEDGE is thicker under the medialongitudinal arch (inner arch) hence giving support to this area. This increased support lessens abnormal pronation of the foot as the arch flat-tens, thereby making the foot a stronger, more efficient structure.

Toe-Off
Since the VARUS WEDGE at mid-stance decreases abnormal pronation, a more stable toe-off occurs.

EXCLUSIVE SOFT SUPPORT SYSTEM w/HEEL CUP by BROOKS

Research has shown that the shoe must grasp the heel at the counter area if it is to provide support and help control abnormal pronation. The Brooks Soft Support System w/Heel Cup is designed to seat the heel in the shoe for in-creased comfort and better control. The support also cushions the metatarsal heads at toe off and fills in the gap to help prevent Morton’s foot syndrome. Compression forms the SORT SUPPORT SYSTEM and a continued positive comfortable fit is insured.

These new models feature the VARUS WEDGE and SOFT SUPPORT SYSTEM WHEEL CUP

VANTAGE-430 Air cooling, nylon mesh upper, leather toe and heel, long wearing Racing Stud soles.

VANGUARD-435 Air cooling, nylon mesh upper, leather toe and heel, long wearing, natural ZigZag sole.

VICTOR-425 High-tenacity nylon upper, long wearing, Octopus suction sole.

Available at your authorized BROOKS dealer

'Patent Pending

BROOKS
America's Great Athletic Shoes
Shoe Manufacturing Company, Inc. • Hanover, PA 17331

Diadora 1978 vintage sneaker ad featuring various models

Today we’ve got a vintage ad from 1978 for the Italian brand Diadora. This original vintage Diadora print ad is available at our web store Rewind Running.

Ad info is below:

Diadora...over one hundred years of European craftsmanship.
Diadora...the only full line of athletic shoes with natural gum rubber soles, the finest material available.
Diadora...comfortable uppers of nylon, baby veal, leathers, or wild boar. They're double stitched and double reinforced.
Diadora...for long lasting durability and attention to detail.
Diadora...athletic shoes specially designed for every event.
Diadora is excellence...compare them... you'll wear them.

Italian Atletica Shoes
1917 CORPORATE CENTER
1-85 SOUTH CHARLOTTE, N.C. 28208
(704) 399-2286 CHA 575204

SPRINT SPIKE

LONG JUMP

SPEED FLAT

DISTANCE SPIKE

TARTAN SPIKE

HIGH JUMP

HAMMER THROW

JAVELIN BOOT

DISCUS

TRIPLE JUMP

RALLY TRAINING FLAT

SHOT PUT

Hoop Stars: NY Street Action 1988 vintage high top basketball sneakers ad

Closing out this week with this rare vintage sneaker ad for NY Street Action brand high tops. In this ad they call out Nike Air. Bold move.

NY Street Action brand is long gone but they were owned by E.S. Originals who still owns or licenses brands today including Avia, Nautica and And1.

Ad info is below:

NY STREET ACTION
ACTION SPEAKS LOUDER THAN AIR.

Take action over high prices. NEW YORK STREET ACTION: Our high-performance athletic shoes cost you a lot less than NIKE AIR" or REEBOK: Our quality is uncompromised. Our construction is unsurpassed. Compare us to AIR. Rate us against REEBOK: Then take to the streets with style, comfort and money in your pocket. NEW YORK STREET ACTION from E.S.O.

TAKE ACTION. IT PAYS.

Reebok is a registered trademark of Reebok International Limited. Nike and Nike Air are registered trademarks of Nike. Inc. New York Street Action and E.S.O. are trademarks of ES. Originals inc.

1988 E.S. Originals inc.

Pic-Way Sprints 1979 Obscure Vintage Sneakers Ad

Here’s on old 1979 vintage ad for Pic-Way Sprints brand joggers. It doesn’t get much more obscure than this y’all. The double chevron logo was also featured toward the end of this old Shoe Town commercial.

Ad info is below:

PIC-WAY INTRODUCES

SPRINTS

Pic-Way Shoe Marts proudly present a new name in athletic footwear .. SPRINTS Every pair of SPRINTS has been carefully designed to provide you with the maximum of comfort and durability at the minimum price. Nylon and suede joggers, vinyls and all suede leathers .. all distinctively styled in a wide range of colors. Joggers shown: children's sizes .. 8.97 and 9.97 women's, men's and boys' sizes .. 12.97

now featured at over 190

Pic•Way SELF SERVE SHOE MARTS

ILLINOIS • INDIANA • KENTUCKY • MICHIGAN • MARYLAND • NEW JERSEY NEW YORK • NORTH CAROLINA • OHIO • PENNSYLVANIA • TENNESSEE • VIRGINIA WEST VIRGINIA • WISCONSIN • CHECK YELLOW PAGES FOR YOUR NEAREST STORE

PONY Express and Targa 1979 retro running shoes ad

Here’s a vintage 1979 ad for the PONY Express and Targa runners which featured the “hyperbolic extension eyestay.” This original vintage PONY Express and Targa print ad is available at our web store RewindRunning.com.

Ad info is below:

MORE STYLES FOR MQRE MILES, PONY!

Light weight nylon upper with unique hyperbolic extension eyestay which positions the ball of the foot properly in the sole and facilitates flexion. Special compound VSD sole.

INTRODUCING THE NEW TARGA: PONY

Choose either the exciting new Targa or the new Pony Express and you'll know why the big switch is to PONY running shoes. When it comes to comfort, style, and high performance, PONY is way out in front. We won big at the Pan Am games. And we took gold in Montreal. But you'll find our biggest win is on your feet. PONY— we put a lot more into your run!

The PONY Express and Targa running shoes are available in men's, women's and junior sizes.

Nylon upper incorporating unique ultra cool breathable mesh panel. Dual density mid-sole and heel wedge. Revolutionary variable sole design for optimal shock absorption and traction.

INTRODUCING THE NEW EXPRESS: PONY

PONY
A STEP AHEAD
251 PARK AVENUE SOUTH NEW YORK 10001 N.Y.

Saucony Again... 1980 Trainer and Ms. Trainer vintage sneaker ads

Here’s a couple of vintage ads for the Trainer 1980 and Ms. Trainer 1980 where Saucony is celebrating their RW5-Star rating. The original Trainer 1980 and Ms. Trainer vintage print advertisement is available over at our RewindRunning.com web store.

Ad info is below:

SAUCONY AGAIN...

Last year Saucony won recognition with 5-Star Ratings from Runner's World. This year it's Saucony again. And Saucony is a top competitor with seven shoes winning lop ratings. So, Trainer 1980® is just the start of 5-Star Winners! TRAINER 1980 HAS QUALITY PLUS
• Slip lasted construction improves cushioning and flexibility.
• High quality carbon rubber sole with heel plug for long wear and better traction.
• Long, firm heel counter for added foot control. Get a good run for your money.
Get the 5-Star Trainer 1980!

Saucony
…the shoes for serious runners!

Ad 2 info is below:

SAUCONY AGAIN...

One of the seven Saucony shoes to win the top rating was this beauty. The Ms. Trainer 1980'. A top quality running shoe for women that is priced to deliver top value. Look at the features. THE UNIQUE FEATURES OF MS. TRAINER 1980
• High quality carbon rubber sole with heel plug for long wear and better traction.
• Hinged Insole strip for ultimate flexibility.
See the Ms. Trainer 1980 and other top-rated Saucony shoes for women at your 16. favorite running shop!

Saucony
…the shoes for serious runners!

Puma Fast Rider, Easy Rider II, and Track Rider 1980 vintage sneaker ad

We’re back today with our second The Athlete’s Foot vintage ad in a row, this time with the 1980 runner models from Puma including the Puma Fast Rider, Easy Rider II, and Track Rider. This original vintage Puma sneaker print ad is available at our web store Rewind Running.

Ad info is below:

HOW MUCH TOTAL WEIGHT DO YOU PUT ON EACH FOOT EVERY TIME YOU RUN? HERE'S HOW TO FIGURE IT OUT

(3WxnxM)/2,000/2

Take your weight (W) and multiply by 3. Then mul-tiply by the number of steps (n) you take in each mile. (An average running step is three feet, so you take 1,760 steps per mile.) Next, multiply by the number of miles (M) you run, and divide by 2,000 for the number of tons put on your feet. Finally, divide by 2 for the total number of tons on each foot. Tons. Now you can see why it's important to wear the right shoe. Which is where The Athlete's Foot® comes in. We're the stores that specialize in athletic foot-wear —for just about any sport you can name. To start with, we sell only shoes from top manufacturers. We know that the materials used in soles and uppers, the last, the construction, are all-important when it comes

PUMA
Fast Rider / Easy Rider II / Track Rider

to keeping you out of trouble and helping you run in top form. So come in now and see why the slogan fits: Nobody knows the athlete's foot like The Athlete's Foot. Runners all over the world respect Puma shoes. Like the Fast Rider in a special, supportive last with narrow heel and wider forefront—a light, comfort-able moccasin-type shoe for training, jogging, or racing. Or the Easy Rider II, with sturdy nylon uppers and excellent rear-foot stability for heavy training or heavier-weight runners. Or the Track Rider, an extra-lightweight model for light training or racing. All three reflect Puma's commitment to quality for meeting your needs in a running shoe.

Nobody knows the athlete's foot like The Athlete's Foot
354 stores nationwide