Here's a cool old Turntec ad from 1985. These running shoes were designed by Jerry Turner who designed many of Brooks most popular sneakers, including the Villanova, Vantage and the Hugger.
Ad info is below:
"My new shoes don't conform to all the old shoe ideas. Just to your feet." Jerry Turner
"Over the years, I've probably designed more 5-Star running shoes than anyone. Including the Villanova, Vantage and the Hugger*. But my new Turntec shoes are by far the best. Up until now, running shoes were built on a flat form that didn't contour to the bottom of your foot. But my new Turntec anatomical design is built on a last that duplicates the shape of your foot.
Restraint without constraint.
My Turntec design with anatomical contour cradles foot firmly to help reduce sliding.
So when you run, a Turntec literally cradles your foot, holding it right where my cushioning and your own natural padding will
absorb the most impact. Your foot won't move around in the shoe. So shock is held to a minimum. Which translates to a lot more comfort for the rest of your body. And since there are some areas of your foot that absorb more shock than others, I've developed my special Variable Impact
- Firmness for control. Softness for protection.
My Variable Impact Pressure Sole (VIPS) Pressure Sole (VIPS) to be firm where you need control and softer where you need protection. One thing will shock you though. How little Turntecs cost. See your local Turntec dealer or call (800) 447-1166. In Maryland, (301) 356-2300. Try on a pair of my new Turntec shoes. And let comfort conform to your feet."
Ideas that conform to your feet.
Ordinary form My new form Ordinary shoes Turntec shoes
Heelbone under pressure
Villanova, Vantage and Hugger are registered trademarks of Wolverine World Wide. Inc.