Just wanted to put up a quick post for our Southern California peeps that they're holding a vintage sneaker flea market / swap meet in San Diego on June 1. I haven't been to this flea market yet but we might try to stop in to take a peek and see what they've got. Information is over at their website here or on Instagram at @kobeysswapmeet. Happy hunting.
Re-Freakin Branding the site
Quick announcement. We'll be rebranding the blog over the next few months. While this process means painstakingly re-working a ton of old posts, photos and content it'll be worth it in the long run. The blog content will remain the same and we're still working out the new name. Stay tuned.
Sears the Winner retro sneakers by Warehouse Company (Japan)
A couple of weeks ago I posted the Adidas and Converse side by side of the Sears the Winner kicks and mentioned the original sneakers from the early 70s sell for between $1500 - $2800 now. It turns out that a company in Japan called "Warehouse Company" is still putting the 4 strips Converse version of these out and they sell for about $100. This images are from a Rakuten store called "CLEVER WEB SHOP" but unfortunately their inventory is currently sold out. Shout out to @secondhand_nate for this passing along the info on Warehouse Company.
The ultimate St. Patrick's Day sneakers - Saucony Shamrock Jazz Low Pro
Top of the mornin' to y'all! I saw that Saucony just brought back one of our favorites - The Jazz Low Pro Shamrock runner. If you order these within 9 hours they'll arrive in time for St. Patrick’s day festivities. Well done Saucony. 👟☘️💚
Sears the Winner 1974 vintage shoes by Converse AND Adidas
Another sneaker mystery... one of the readers of the blog emailed this over (thanks to Susan S for the photo) so I wanted to post it. The left image is from the 1974 Sears Fall catalog for Simpsons-Sears in Canada. What's odd is that these Sears the Winner shoes there were made by Adidas while the identical shoe model from the same year in the right side of the image was made by Converse for the US market. What’s odd is that the Adidas Canadian version have 3 stripes and the Converse have 4. Either way, I've seen these sneakers for sale online for between $1500 - $2800 so if anyone spots a pair at your local thrift shop you should probably scoop them up.
Here’s another catalog image from Sears in 1976 where the adidas Winner line is featured.
Retro 80s style commercial for the Saucony Azura
Here's a great retro 80s style commercial for Saucony Azura runners. Well played Saucony.
A timeline of sneaker brands: 1876 - 1980
Here's a graphic timeline of the founding dates for most of the major sneaker and running shoe brands. A couple of notes on this post.
1. A lot of the brands didn't start out immediately making athletic footwear until much later. In Etonic's case it took them until 1945 to start making golf shoes.
2. The line height levels were only to make enough real estate to fit all of the information since a lot of the dates were clustered closely together.
3. If you’re interested in vintage products for the brands in this list check out our vintage shop over at RewindRunning.com.
Here’s the list from oldest to newest…
1876
Etonic - In 1876, the man who inspired the Etonic name, Charles A. Eaton, opened his first shoe factory in Brockton, MA. To put in perspective how old this is… Rutherford B. Hayes won the election of 1876 taking over as President of the United States from Ulysses S. Grant.
1882
Le Coq Sportif - Founded by Émile Camuset in Entzheim, France.
1891
Tretorn - Founded by Johan Dunker in Helsingborg, Sweden.
1894
Bata - Founded by Tomáš Baťa in Zlín.
1898
Saucony - first factory was founded in 1898 at Kutztown, Pennsylvania, on the high banks of the Saucony Creek. The brand was founded by four partners named William Donnoyer, Thomas Levan, Walter Snyder and Benjamin Reider. More Saucony history at Wikipedia.
1905
Gola - founded on 22 May 1905. It used to be known as the Bozeat Boot Company, and was based in the Northamptonshire village of Bozeat, England.
For more info:
There’s a brief history on Gola at their site here.
Gola over at Wikipedia.
Here’s an interview with Gola VP of U.S. Operations Steven Weinreb from 2016 at Sourcing Journal.
1906
New Balance - In 1906, William J. Riley, British emigrant, founded the New Balance Arch Support Company in the Boston area, manufacturing arch supports and other accessories designed to improve shoe fit.
Mizuno - Founded by Rihachi Mizuno in Osaka.
1908
Converse - Marquis Mills Converse opened the Converse Rubber Shoe Company in February 1908 in Malden, MA. For more info there’s a pretty good history at The Idle Man and over at Heddels.
1911
Fila was founded by Giansevero Fila and his brothers in in Biella, Italy. More history at Fila’s website here.
1913
Wilson - Founded as Ashland Manufacturing Company in Chicago, IL.
1914
Brooks is founded in Philadelphia, Pennsylvania by John Brooks Goldenberg. Here’s another article at Funding Universe with a Brooks history up until around 1999.
1916
Karhu - founded as Ab Sport Artiklar formed and became Karhu in 1920.
1916
Keds - founded when U.S. Rubber consolidated 30 different shoe brands into one company. Originally named "Peds" it quickly turned into Keds due to trademark issues with the name Peds. More info at Popsugar.
1923
Hummel - Founded as Messmer & Company in Hamburg, Germany.
1924
Adidas and Puma - formed by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory.
1937
P.F. Flyers - Founded by B.F. Goodrich in Akron, Ohio.
1948
Adidas and Puma - After some family acrimony the Dassler brothers split in 1948, forming separate brands Adidas and Puma.
Diadora - founded by Marcello Danieli, in Italy. More info at Diadora’s website here.
1949
Onitsuka Tiger - founded by 32-year-old former military officer Kihachiro Onitsuka in Kobe, Japan. Onitsuka Tiger eventually became ASICS in 1977. Here’s a pretty good history over at Barkers too.
Pro-Keds - Founded in 1949 by Keds as their athletic footwear line.. Sneaker Freaker has a great write up on Pro-Keds history here.
1958
Reebok - formed by Joe and Jeff Foster in Bolton, UK as a companion company to J.W. Foster and Sons. Here’s an excellent history over at Grailed. And another history over at RetailDive.
1964
Nike - BRS Blue Ribbon Sports (Nike) founded on January 25, 1964 by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.
1966
Vans - March 16, 1966; Van formed as The Van Doren Rubber Company and was founded by Paul Van Doren, Serge D’Elia and Gordy Lee.
K-Swiss - Founded by Art & Ernie Brunner in Los Angeles, CA.
1972
PONY - founded in NYC by Roberto Muller with financing provided by Horst Dassler, the son of Adolf "Adi" Dassler who founded Adidas. A cliff notes version of PONY’s history is over here at Wikipedia.
1974
Hi-Tec - founded by Frank Van Wezel in Shoeburyness, England. More info at Wikipedia.
1975
Osaga - founded in Eugene, OR by Bill Combs.
Jaclar - founded in 1975 in Stoughton, MA.
1979
Avia - founded in Oregon by Jerry Stubblefield.
KangaROOS - Founded by Bob Gamm in St. Louis, MO.
National Track and Field Hall of Fame at the Armory NYC
I was back in NY for a minute recently and able to drop in and check out the National Track & Field Hall of Fame at the Armory in NYC. If you're interested in track and field history or want to check out some super old school running shoes I'd definitely recommend to check it out. It is at 216 Fort Washington Avenue, New York, NY 10032. Make sure you call ahead because they host events in the HoF which close it off to the public sometimes. Here's some more details on the photos below.
The orange velcro wing Puma shoes were worn by Jim Hines when he set a world record while winning the 100 meter race at the 1968 Olympics.
The red white and blue Gola(?) shoes in this post are Alice Coachman's from the 1948 Olympics. She wore them as the first black woman to win an Olympic gold medal.
The black shoes in the last photos are Betty Robinson's from the 1928 Olympics. She wore them as the first women's Olympic medalist winning the 100m dash.
UPDATE: In the time since we first posted this we’ve connected with Betty Robinson’s granddaughter honoring Betty’s feats on Instagram. You can see her profile here @elizabethbaberobinson or at BettyRobinson.org.
Last FREAKIN' call! Bata x Wilson John Wooden sneaker giveaway!
Hey errrybody just a quick reminder that 8PM PST tonight is the cut off for the Bata x Wilson John Wooden Instagram sneaker giveaway! If you'd like to be entered all you have to do is like the original sneaker giveaway post from Monday and follow @bataheritage and our account here on Instagram. I found a site that will randomly pick the winning name out of a hat which I will do tonight at 8PM PST. I will announce the winner tomorrow morning. Good luck!
Bata x Wilson John Wooden sneaker giveaway contest!
We hope everyone had an awesome Thanksgiving! We're back today with a contest to raffle off one pair of Bata x Wilson mens John Wooden sneakers courtesy of our friends over Bata Heritage. The sneakers are re-issues of the legendary UCLA coach John Wooden basketball shoes 🏀👟 that originally debuted in the 1970s – and were famously worn by Magic Johnson on and off the court. All you have to do to be entered is like this post and follow @bataheritage and our account here on Instagram. To make it fair I found a site that will randomly pick the winning name out of a hat which I will do at 8PM PST on Thursday 11/29. I will announce the winner on Friday. Good luck!
The Deffest vintage sneaker blog on Pinterest
Hey all, quick update. Due to a limitation on our Squarespace theme I had to completely re-work the way the vintage ads page is setup. It used to be a tile gallery similar to the way the home page is setup but I reached a limit on the amount of posts that I could add to it and had to change it to the current format of blog posts which makes it a little harder to browse. To make it easier to find content on the site I added a search page here and also will be adding all of the posts to Pinterest. You can see a gallery view of the vintage ads page on Pinterest here. Each image will take you to the correct blog post for that ad if you click through.
Kinney NBA 1970s vintage sneakers
Vintage 1970s Kinney NBA branded sneakers sporting the upside down swoosh. For more info on these rare and collectible sneaks you can see the other pair we posted here and their old 70s ads here and here. We also posted a photo of the Nike Le Village sneaker from the late 1970s below that inspired these Kinney sneakers at the bottom of this page.
Inspired by the Nike ‘Le Village’….
Vintage sneaker restoration by RetroSnickers
Just wanted to put up a quick post from RetroSnickers youtube channel. His vintage sneaker restoration videos are awesome and he really brings some of these old kicks back to life. If you’ve got just over 9 minutes it’s definitely worth the time.
The most legit vintage Nike waffle sneaker ever
Hey y'all, just wanted to post what may be the most legit vintage Nike waffle sneaker ever. As you can probably imagine when you’re dealing with vintage items you come across some really strange and weird things sometimes. So here’s to presenting the Nike Swampfoot runner! Below was the description posted with this shoe.
One of a kind Vintage Nike LDV running shoe. This was found in the Trinity National Forest in Northern California. Probably been sitting there over 20 years. Moss is slightly brown, but with a little water it will turn green. No Tongue, maybe a squirrel had a nice lunch. 👟🐿️ This was a USA made model. Great addition to the true Nike collector. International shipping $40.
And it turns out that someone bought it like this! 🤣
You can check out the photos below...
UPDATE: January 25, 2019
We spotted this Nike Chia sneaker over on Swoosh262’s Instagram account and are happy to report that it is being properly watered (see below.)
Agenda streetwear show and MAGIC FN footwear platform
Hey All - I'm stoked to be attending both the 2018 Agenda streetwear show and MAGIC FN platform footwear sourcing conference in Las Vegas for the next few days. Like Elvis we’re TCB⚡
More vintage sneaker posts when I'm back!
Tokyo & Kyoto vintage sneaker shopping guide
Hey all - just got back from Japan and had an awesome time there. It was a great trip. Both Tokyo and Kyoto have some incredibly well curated vintage clothing and sneaker shops. Below is a quick summary guide in case any of you venture across the pond.
Koenji is the cool historic punk rock neighborhood of Tokyo and it is a gold mine of vintage shops. I saw some dope old 1970’s Skips by Montgomery Ward and some knock off Adidas country vintage sneakers at Grandberry Jam. Salers, right across the street, had some rare Nike waffles and really cool old school Trax by Kmart running shoes as well.
If you’re poking around the neighborhood you may want to work your way a few blocks over to Top of the Hill Koenji and CA shop which are on the same street. They didn’t have any vintage kicks but they both had a pretty great selection of other american vintage items. Elsewhere in Tokyo I stumbled upon a sign for a closed down Thom McAn shop. Weird.
Another excellent neighborhood for shopping is in the Shimokitazawa neighborhood which has a surplus of vintage shops. Right in the heart of the neighborhood is Soma sneaker store, who may have the most impressive collection on vintage kicks that I’ve seen. Walking into this store is like walking into a waffle sneaker museum. If you’re ever in town I highly recommend you check it out. Some other good vintage stores in this neighborhood include New York Joe Exchange, Flamingo and Haight & Ashbury.
Kyoto had fewer vintage shops but there are definitely some finds to be had there. The Three Star Vintage store is huge and the staff was really nice. Dockery Farm had some excellent 1970’s Nike Oregon waffles as well. All in all this is really just scratching the surface. There were a ton of other shops that don't have an online presence but if you're in Japan all of the above are definitely worth checking out.
Nordstrom Norsport retro sneakers from 1979
Today we’ve got some awesome 1979 retro Norsport waffle style sneakers by Nordstrom.
UPDATE: These sneakers were made by Nike. Check out the blog post here for more info.
Hello Japan! こんにちわ にほん!
The Deffest will be traveling to the great land of Japan later this week for research, fun and adventure. If you have recommendations for sneaker spots in Tokyo or Kyoto hit us up on the contact page!
Nike & Onitsuka Tiger clones week
This week we'll be posting some vintage Nike Cortez & Onitsuka Tiger Corsair knock off shoes. SneakerFreaker has a great post on the shared origins of the Cortez and Corsair which is here. Since the Cortez was one of Nike's most popular sneakers it spawned a few imitators, some better than others.
UPDATE: Blog posts are now live here, here and here.